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Show MR. G. W. SULLEY TO LECTURE FRIDAY EVE i Tho threo reel feautro film, "TroU'. blcs of a Merchant and How to Stop Thorn," will bo presented for tho first timo In Logan on Friday night, Mnrch 28 ,at 8 o'clock In tho Commercial Com-mercial club rooms. In connection with tho film ,a lecturo on retail merchandizing mer-chandizing will be given. All merchants mer-chants and salespeople in tho city ore invited to attend. No charge will be 'made for admission. The Commercial club has secured tho film and merchandising lecture through tho courtesy of the National Cash Register company, Dayton, O. Mr. O. W. Sulley, expert .lecturer of the Dayton company, wilt be the speaker Tho lecturo has been given before commercial organizations ana convntlons throughout tho country, and has "been highly commended. Causes for losses and failures In retail business nro shown, and 'their remedy told in the lecture, which his been prepared from the experience of tho National Cash Register company In Its thirty-three years of dealing with merchants In all parts of the world. A prominent placo In tho lecturo Is given to tho value of newspapor advertising. ad-vertising. By means of steropkan' slides Mr. Sulley win toll how, Ku prepare newspaper copyr how to s-cure s-cure best results and lr a jiicj chant Bhould advertise continual' Window display, efficiency of clarkt, 'selling methods, credit business, 'ie-, livery problems "and other topics' of Intercut to merchants will also bo discussed. Tho three reel film "Tho Troubles of a Merchant and How to Stop Them" was prepared for the National Nation-al Cash Ueglstor company by tho Es-sany Es-sany company at a cost of $30,000. Mouths of study was put in on Its production, and all tho characters are portrayed by expert actors from tho Essanay studios. The film tells In n vivid manner the story of Mr. White, a grocer, who Is ncn- failure. As tho film progresses tho reasons for his lack of success become plain. Poor arrangement of goody ,un unattractive unat-tractive front, lax business .ncthods all contributed their quota of loss. But finally a change comes In thp career of Mr. White. He cleans up his store, Installs a modern system and rapidly rises to success The film is declared to have a business lesson In every scene. Many merchants and salespeople In this city nro expectod to welcomo tho pportunity offered jv this lecture, nd a largo attendant is Jooke'd for on Friday night. m |
