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Show WE ASK THE ATTENTION OI-' EVEItY ItEAHKIl OK THIS iaim:h today Nlnety-slx per cent of nil of the people in tho United States earn loss than $2,000 n yenri Therefore It bohooves every ono of you to learn to read this paper day by day with two purposes. One, that you may post yourself upon tho general gen-eral news. The other, that you may post yourself upon the advertising , news. ,i The day Is past when anyone can afford to overlook this second feature. fea-ture. It Is the road to economy in every home. There Isn't u day passes pass-es when money ennnot bo saved or 'when better goods cannot be bought I for the same money simply by following fol-lowing curerully the advertising ,n:ws that Is published hero. ( Tho reason for this is very simple: advertising 13 the cheapest, quickest and best method of salesmanship .that has yet been found. I Therefore .tho , most progressive merchnnts ndvcrllso. And naturally, when you want tha ''chcoapost or the best article, of any kind, It Is fair to nssumn that tho imost progressive men will have It 'for sale. f Every shrewd merclinnt advert Ises in this paper because there are thou- f.ondH of ou readers eager to njp his advertising whpn It appeals. Ho knows that you aro looking for 'whntevcr good merchandise new 'ho has to offer. And If any nieich- , ant so fur discount your vnluo to him as not to advertise lu tin pipe" you reud, you cm equally well afford to discount his vulue to you. If any merchant Is so careless -is to oveilook tho great combined purchasing pur-chasing value or thousands of you roadrr.1 eveiy dcy, the cliancis nr he Is ovpi looking m.ir.y a good incr-cliaiidisf incr-cliaiidisf v.iliie, v!n.n It comes his turn to - Into Ci ,11:11 l.ut. and buy. So learn, not only to read tho advertising ad-vertising iiov.b In this pnpor every day, but loarn also to relv upon II for everything ou neid. I There Isn't ono-fnmlly that e.mnol reduce Its cost or living at any time simply by careful reading and bio-lug bio-lug entliely through tho advoi Using pagou of thin paper day by dn. |
