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Show H MIDWINTER ADVERTISING HBV Jnnuary.and February aro a period Hflflj when the public looks through tho Hflflj newspapor advertising with keen at- HflflJ pflfl . A groat many pcoplo liavo formed HBflJ n regular habit of delaying purchases HBflJ until this tltno of year. Tlioy know Hflflj thnt most merchants will glvo mm a HBflj unlly good bargains In midwinter, to HBflj snvo carrying goods over until an- HBflJ other year. A merchant that does HBflj not get Into Uno and tell tho public Hflflj through tho nowspapers what lie is HBflj doing nt this time or year will find HBflj his trade very slack. Hut a simple HBflj statement of tho good values that can HBflj now be found In almost any enter- HBflJ prising store will be read wltli eager Pflflj Interest. Tho storo will find that It Pflflj Is doing nn excellent business even HBflj at a dull period. HBflJ Goods can't bo moved unless tho pflflj public Is told about them. A cus- HBflj tomor may go by tho storo everyday HBflJ in tho week. Hut If sho does not HBflJ know that Inside back on those HBflJ shelves Is Just tho bargain that would Pflflj appeal to her, tho goods might just Pflflj ns well bo In Jericho. Sho goes HBflJ home, picks up tliu nowspnper, reads pBpi nbout the special valuo offered In HBflJ porno otlier store, and on her next HBflJ trip hunts out Uio place that had tho Pflflj enterprise to seek her patronage BBbB Tho merchant who does not ndver BBpB tlso pays a high price for tho money BBbB raved. Goods grow moro unseason- HBfll nhlo the longer they stay In n storo. BBpB Tho proprietor Is getting no profit on HBflM them to pay his fixed charges. Kent. BBpfl interest, taxed, light, and heat, and HBflfl clerk hire oxponses aro running along BBbB every day, and must bo paid. Tlio BBbB only way to pay them Is to keep tho HBflB goods moving. HBflfl Goods held over until another sea- Bflflfl son nro apt to become so shopworn HBflB or out of stylo that they havn to be HBflB sold for a song. Goods we'l advertls- HBflfl cd and sold during tho season for HBflfl -which thoy aro bought go at a fairly HBflfl good price, and help the merchant HBflH close his season without loss. |