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Show H -A FAVORABLE TIME H I FOR ADVERTISING H There Is general agreement among H buslnoss and llnanclal authorities that H business Is mnklng a decided lm- H , provemont. Last year's good crops H have Hooded tho wost with money, H nml tho favorable crop outlook for BBJ 1915 spreads still moro hope and H chocr. The United States Is making BByJ monoy on an enormous amount of B very profitable wur orders. And tho H fact that tho war Bccms unlikely to BByJ continue for many mouths bids fair H to lift tho embargo that has prevail- BByJ cd In cotton nnd other llneg of trade. BByJ That being the case, many forced BByJ economics In tho dally llfo of the H peoplo must bo coining to nn end. H , The clTett of any Riich depression us BByJ this rnuntry has experienced since H last August Is very widespread, oven B as regards communities and indlvldu- HH tils not hit by the harmful conditions, BBJ A man's business or Income may not H havu been harmed a partlclo. Yet if BBB ho reads nbout poor business In nth- BBM (r localities, ho tends to loso Borne- H thing of confldenco, and to curtail BBVJ Ills own expenses. ICcouomy and self H denial and thrift are nl contnglous BBl spreading from ono person nnd ono B community to others Just as oxtrava BBVl ganco spreads. H , ' , Tho practical result of all this was H that a great many people, slnco the H war began at least, liavo been living BBI fioin band to mouth buying as little B ub could. BBB Now that everyono seeing moro BBB cheerful, n groat mnuy peoplo arc H In need of goods of nil kinds, clothing, H homo furnishings, business uccessl- H ties. It Is probablo that tho nvcrago H housohold buys food a llttlo less lib- H ernlly during a period of dull busl- B , ness. l!u t now collections are better, H and ovoryono feels less called on for B cramping economies. BBVB '-. There Is ovary reason to opcct n H good retail lmMjiess for tho rest of ; H the current season, I'eoplo will buy H f moro frcoly, feollng that In view of B past economies they can afford to do BBH As trado oxpands, every merchant B can afford to let his advertising ex- BBB pnnd. It ho does not, some ono clso B will got tho business. Tho time has H fidiiu by when tho public will hunt BBH out tho man who doesn't aggressive- B ly seolc trado,. |