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Show TO Till: PUBLIC. This is the time of year when newspapers news-papers make annual adveitislng con-tracts.or con-tracts.or attempt to make them. The woith of advertising depends on the number of papers circulated each Issue, and advertising is solicited and and secured on a certain basis of circulation. cir-culation. The Logan Journal solicits advertising advertis-ing on the basis that It "HAS MOKE SUHhCKIHEKS IN NOHTHEHN UTAH AND SOUTIinilN IDAHO THAN ALLOTHKK PAPUHSCOM-HINED" PAPUHSCOM-HINED" and It carries these words in the most piomlnent place on Its front page. The Journal also carries theie the vvotds "THE BEST AD-VEKTlSINt; AD-VEKTlSINt; MEIHMM1N NOHTHEHN NOHTH-EHN UTAH AND SOI'THEHN IDAHO." this asseitlon being based, no doubt, on the strength of Its other statement in icgard to circulation. Tiik Kkim'IU.k as has in the couisc of soliciting been asked about this as-seitlonof as-seitlonof The Journal, and the Intimation In-timation has been made that in com-p.tilson com-p.tilson with t lie Journal's piofessed cliciilatlon and oui own as adveitlscd. out latesare too high. Tin: Bi:imjiim-cv Bi:imjiim-cv cues little or nothing about The Journal's adveitislng rates orclrcula-Hon orclrcula-Hon except as a lepoit of the same to adveitlseis lellccts to oui own disadvantage. disad-vantage. In such a case we fceljusti-lled fceljusti-lled In presenting the matter fahly and squaiely As to circulation, Tin: lii;ruiu.iCAN has wiittcn various newspapers in Southern Idaho and Northern Utah and received replies fiom some, and from these replies we have made deductions de-ductions that leave little doubt of the accuracy. The papcis which failed to lespond have been given an appioxi-mate appioxi-mate circulation suillclently low that no overmlsiepresentatloncan possibly be charged. The lesiilt Is as follows: Itleli County News V,0 Malad Entci prize 4.10 Cache Valley News .'.00 Box Elder Heport 700 Box Elder News TOO The Post Logan "JOO Pal is Post, Logan 400 Total :t,.-)t,0 It will be noticed that Tiik Hk-luniLiCA.v Hk-luniLiCA.v is not included In this list nor the Idaho Falls Times, Idaho Falls Hegister, Blgby Star, Montpelicr papeis, Sugar City Times or various other Southern Idaho publications. Tiik Hkimjiimcan has no means of knowing the exact ciiculatlon of the The Journal but for the benelit of adveitlseis who may be misled, and being misled labor under the Impression Impres-sion that Tin: Bi:runt.icAN advertising advertis-ing rate Is high, we hereby mako the pioposltlon that we will give to any advertiser ad-vertiser for one year a full page space In Tiik BKrunuoAN if ho can and will present us Indisputable evidence that The Journal hasOME IIALFthc bona tide subsciibers attributed to the Northern Utah and Southern Idaho papeis mentioned in the schedule above. The Journal claims to have "more subscrlbeis In Northern Utah and Southern Idaho then all other papers combined," and without Including Tin: Bkimjiilican, which has a few, and many Southern Idaho papers, the total runs up to :i,,00. It's certainly up to bomebody. At our Hat late a page of adveitislng In Tin: Bkimiiimuan one year Is worth exactly 1 1,872. Who wants It? |