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Show FALL ADVERTISING Tho month of September 1b peculiarly pecu-liarly rnvorablo to enterprise In advertising. ad-vertising. Tho buying publ.o Is looking for now clothes and now houso furnishings furnish-ings after tho wear and tear of summer. sum-mer. At many other times of tho year, tho advertiser has the buyer's Indifference to work ttgntnst. Now ho haB tho buyer's needs working In his favor. It Is n time when tho public does not expect quite tho low prices to be u 1 at Ihe end of a season f! oils sold now brings a fn r p 'oflt dollar dol-lar spent In advertising now should ,vt toss if many dollars on i goods that must be disposed of at sacrifice sales later. If you havo exceptionally good va' , ucs for tho money, they will bo par-tlcularly par-tlcularly welcome now beforo the regular reg-ular price cutting beglnB. But the public will never hear of these values val-ues unless you glvo them the Information Informa-tion through newspaper advert'Blng. This form of soliciting business brings tho most generous returns, because the merchant can therein appeal to the reader's logic, by giving deflnl'e facts, figures, details and reasons. |