Show synthetic era taking shape today substitutes INCREASE alm raw materials might alight have less importance im after war ends remember not lot so long ago when the slogan accept no substitutes was popular today because of war demands for strategic materials opposite of that Is the rule and the enemy is beginning to lo realize that what with paratroopers dropp dropping ing down cli on them from the skies in synthetic cloth parachutes from transport planes made from substitute synthetic material it would be good for them if they could get a personal onal substitute on the battle fields all over the world agthe war progresses americans are awakening to the fact that they are in the middle of a chemical revolution the end of which is not in sight and the social possibilities of which are far from being corn com thoroughly achieved it used to be that the motorists of this nation were completely dependent on the labo laboring sweating natives coming out of the jungles of south gouth america and the tha southwest pacific area with their crude rubber extrac extracted teo from trees within a year according to william M jeffers Jeff erp there will be plenty of synthetic tires for every one who has a car and those tires will be synthetically made from all native easy to obtain either chemically or from the earth itself material in the U S an interesting part of tills this chemick industrial revolution Is that the rural section of the united states is taking an increasingly crea singly important part in it the science of finding new industrial uses for farm products has been very busy during the past years now that the th ewar war Is on the good geed it is doing can be noted in the extensive use made of casein obtained from skimmed milk the plastic material obtained offers the best beit possibilities as a substitute material in va various flaus kinds dfwar of war material of many bombers dropping block austers busters over italy and germany are made from casein further res re starch elarch will find still greater uses for it As it is now a con tented bow cow chomping choiping chom ping grass along a Z mississippi levee in louisiana is partially the cause for discontentment in axis nations soybeans from which many plastic articles useful both for the war effort and helpful in the homes is another farm product that is being further developed obtained from sugar cane waste has proven its wor worth h for electrical goods ansh ing ma machines hanes and automobile mobile parts possibly the toothbrush looth brush you used today had a handle made from sugar cane often you rear hear the statement that possibly because of the nations all out war and death dealing on the fhe axis most of its natural resources such as oil coal iron ore will be used up but from the great sir strides ides taken by industries making substitute synthetics and plastics it farfetched far fetched to suggest that maybe there will be no need for the present natural resources in years to come at least not as necessary as today miss and mrs america amerlean have f found that many synthetic products are clothing them just as well as when they could buy all thi the silk they wanted from japan scientists state that it Is quite possible that every bit of clothing you willbe will be wearing in the not too far distance will be synthetically made maybe four or five of the pieces of clothing you own today ahre are synthetically ayn made and yet you never realized it household furnishings from glass fireplaces to dishes from Irom dressers to stoves are now being made from i synthetic materials the old gag about the errant husband hiding all the dishes before facing hil wife holds no more for many plastic dishes dont hurt when they land on the target because of their light weight on top of that they bont won t break and are also too colorful to throw ar around bund any angry wife will think twice before she begins to lay down a barrage abarrate with such ammunition many of 0 plants constructed and in the proc process processor essof of construction today have no windows all artificial lighting and air condition ing takes care of what nature used to consider her job glass bricks that let the health rays of the sun through gli but prevent vision now take the place of windows those who arent up on their knowledge of what is going on in the world of substitutes still say something to the effect that people who live in glass houses throw stones but there are glass houses today with more in the offing I 1 that be in the least affected by anyone who might want to throw some stones at them even some good solid glass bricks cause them any damage statements from scientists busy working in laboratories far into the night in all the free united nations have hinted that what has been seen so far in plas plastics Is nothing compared to what is to come one spokesman stated that by october 1943 synthetic production product ioa will be sufficient lelent to provide the nations military needs As you loot loolu about and see the hundreds thousands of articles of everyday commonplace variety you automatically begin toasa to ask yourself after fully reil realizing izing the significance of the substitution elra you are R irr whether that irti article cle ar or this article probably having some strategic or scarce mater material lal could not be substituted by a plastic more than likely in the months to come you wort wont bs be surprised when that article appears jn in its plastic dress scientists have tagged th the millions of years in ancient mans past as belonging to certain periods as he e slowly developed from the brute stage then there we merethe were rethe the various ages of stone wood and iron the astounding use of steel brought about by quicker more efficient production r methods gave thi that at period 6 0 od of development lif in the U S the title the steel age you be surprised would you if after this aar war is over and won the present days and then would be appropriately titled the plastic period or the synthetic era |