Show plan advertising to increase sales newspaper advertising to as aa the local bulk plant and service station operator constitutes by far the greatest single item in continental thie tin oil companas comp anys 19 iq advertising gislin 1 budget t A J rabe 1 continental 1 advertising manager said recently in 1 ca city oklahoma headquarters for that company I 1 entire campaign Is designed this year to help the local distributor of oronoco products to increase his business although the campaign will include almost every kind ot of successful advertising medium our unusually successful marketing record last year when newspapers formed the backbone of our campaign was largely responsible for the bulk of our very ery large budget being spent for newspaper advertising small town newspapers den dentale taly will share in this plan as extensively ely as aa the larger metropolitan dallies dailies the campaign campa lCT will include more than 1300 papers throughout the united states and is expected to reach more than readers As in the past this years campaign will he be devoted to oronoco bronz z z gasoline and conico germ processed oil and all advertising will be done in the name of flier companas comp anys local mileage mer el lants |