Show num R s M ff k ail abut about oil W s by CHARLES B ROTH TODAY ONLY 5 BILLS FOR k A ANY times on a wager men M MANY have tried to sell 5 bills to strangers for AS little as legit ingate 5 3 bills worth 3 5 anywhere p i they have usually ailed the reason Is simple tu to see lack of af confidence their proposition sounded too good to be true tailed failed to arouse the confidence ol of the prospects who were afraid to buy no one trusted the seller because no 0 one ne knew him ile he might be a counterfeiter who knows ile he might ht have some trick up his sleeve who knows better have nothing at nil all to do with him confidence Is the mainspring of busl bus J ness without it n no business can succeed and no product cat can be sold because before any one of us Is chatles charles roth willing to part with a penny we must have conil confidence dence that that which we are going to buy will give us value received confidence Is not a matter which can be bought it must be earned it Is a process of growth the idea confidence of grows from one customer to 6 the next one it gives vitality to everything about a bust busi ness when confidence confidence enters into ft c JT 7 T business transaction everything abo about ul it 11 bec becomes onies pleasant but whenever couri confidence dence Is absent no amount of any other qualities Kea can take its place you have often bought something from someone you did not know say a solicitor who succeeded in taking away your money at the door will you ever see him again will you get the goods you have paid corf for was it a miniature dwindle you wonder and worry in painful doubt Pei perhaps hapl everything turned out all right even so the profit went out of the transaction when you had to worry about getting your moneys worth buy goods that are adver used from merchants who advertise there lies confidence dence one of the chief services of news paper advertising to consumers con la Is that it denotes which merchants merchant or products are worthy of confidence because newspaper publishers are so 0 o jealous of their advertising col urns and are quick to reject any thing which does not live up tip to their standards readers know that if ft thing la Is regularly advertised la in the newspaper it Is worthy of their confidence fi As a matter of fact the appear ance of an advertisement in a news paper Is recommendation of tile the character and quality of the goods foods betas being advertised 0 Cli arles B S both |