Show This Year ears J Prospects As to Advertise- Advertise A Already Ire a d y t the he ments merits amount of advertising advertising advertising advertis advertis- ing ing- solicited thus far has more than doubled previous records thus reaching reaching reaching reach reach- ing ing- our best hopes Merchants have thus been freer to advertise this year from an expectation that the Chronicle will be much more successful than for or at least some years and some mainly to help us in our efforts to reform reform reform re re- form U. U of U. U journalism As s to EX- EX This year on account t of the Chronicles Chronicle's being being- printed at one of the best printing printing- establishments in the city where the very svery best work will be done instead of f at a third rate shop and on account of publishing publishing- the paper eVery week instead of but twice a month and on account of using using- more expensive book paper and cover paper and on account of getting g-etting- out half tones and zinc etchings etchings etchings etch etch- ings the expenses of this year will be beabout beabout about three times as large as last year yea approaching We are going on the principle that the institution should have a good paper or none none at all Comparing the low price of subscription sub sub- with the great expense of a weekly and monthly paper combined the Chronicle this year is so so far as is known by far by-far- far the che cheapest pe t. t student student- paper in the United States j As t to to e S bs rip Th The great he greats ques ques- ques sf x tion now now holding us in suspense and nd anxiety is are the changes made in this years year's Chronicle deep enough and good enough to make the students feel that their official organ will this year be worth a dollar to them in interest and pleasure and andreal andreal andreal real value If we fail to get a big support support support sup sup- port from the students and alumni byway by byway way yay of subscriptions an and if con consequently consequently conse conse- the paper goes further in debt the administration has has announced I that it will close down the Chronicle for several years and have the institution institution institution go without a student paper But s such such ch a thought is too aw awful ul to think of much As to We feel a deep Loyalty tion of the support and loyalty and encouragement already received received received re re- from many of the students and anda a few few few- of the alumni For this we ve tb thank you u heartily and hope that we shall pr prove prove ve to be worthy of it We have believed for several years that if the Chronicle were written and printed pd properly the majority of the students students would gladly subscribe Our prayer now is that this may prove true and that this years year's staff may bethe be the ones to demonstrate it |