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Show M NEWSPAPER BEST ADVERTISE M MENT. A PUBLISHER in a Western stato recently intimated that some of H the merchants of his town had been H busying themselves in un attempt to m organize the business men of tho town m for the purpose of cutting out all nd. m vertising in the local papers by com-m com-m mon consent on the ground that it If U a useless and worthless expenditure mm While wo do not believe that there is mm tho'slightcst danger of any such thine H being done it is intorosting to specu-Mw specu-Mw late on what would bo the consequences consequen-ces ces if such a thing should come to W The local paper is tho index of the H public spirit, finnneltil and moral con- W (litioiis and the general welfare of W, every community, and the criterion by H wliich it is judged by all outside pco- m plu. If any difference, this story If H told more strongly in the advertising W columns of tho paper than in the news H .columns. A local, paper, well pntron- W ized by the local tradesmen whoso ad-B ad-B vertiscments arc newsy, breezy, and H in scuson and up to date, telling of H their goods and wares the newest B things, the best things, and their HBl prices, is an infallible indication of a W good town, public-spirited people and H progrcssiveness of the highest type W and tho best kind, On the other hand, m suppose tho local merchants do not nd- m vertise in the local papers. They must m have advertising to live. It follows M as a necessity that they must take any W, ' kind of a cheap proposition they can M get pntont medicines, whiskey nds, M mail order displays, gun and bicycle m offers there is no ovidence of pros- W, perlty (and there is none) and no pub- m lie spirit, and tho homeseekcr who j roadsthc paper will shun tho town as H' suro us ho would shun the bubonic Hl plugue. M On the other hand, suppose the lo- Hj cal paper should begin whooping it up for tho mail-order houses and tell Hi the people how much they would save H by patronizing them. How long would H it be beforo grass would grow in tho H streets and half tho merchants would H go out of business. You can readily Hf see there are two sides to this qucs- H No worthy newspaper publisher is H willing to consider advertising pat- H ronago in tho nature of an act of H charity or even a donation. He knows, H : ns also docs the merchant, that spaco H , purchased at a reasonable price, H rightlyand intelligently used is more H , than worth the cost. Thoro aro but few H publishers that do not strivo earnest- H ly to promote tho best interests of H every enterprise or industry in the H community. They earn every cent H they get and their service is worth H ' much more to the community. The H best advertisement any town can have H is a real live newspaper well pntron- H ized by local people and don't make H the mistake of expecting too much H for a nicklc, Exchange. |