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Show CATHOLIC ADVEETISING. Catholics Avho desire to contribute their full share to the success of Catholic journalism should patronize - those business firms whose- advertisements advertise-ments appear in their Catholic paper. And they should make it known that this is one of the considerations con-siderations of their trading. It may be put down as a rule that the houses which do not advertise in your Gatholicpaper. are unfriendly to it. Catholics as a rule: are not aware of this fact, but it is true nevertheless. The business principle upon which these firms work is that they -will get your trade anyway. They want your money, but they have no use or respect for your Catholic paper. pa-per. And . they openly say so. and they do not seem, to care who knovrs it. Yet they would not have their names found in the Catholic paper coupled cou-pled with the statement. That, they admit, would ruin their trade. Why, then, should Catholics contribute to them financially? Why should Catholics allow themselves them-selves to be hoodwinked by people with such narrow nar-row business policy? Why should they submit to be treated as if they were a lot of boobies who knew.no better? If business men of this stripe have no respect for your religious papers, how can they have it for your religious opinions? But it is your money they want. They , are afraid of opinions. . - The fact that a firm does advertise in your Catholic paper is a guarantee that it considers your patronage worth the having. It is. a guarantee guaran-tee that it believes you a desirable customer and is willing to patronize your paper . to secure you. Such people arti" worthy of -your patronage and you should always scan your paper to see who they are. If you have money to spend they are the people who should havtKthe first call on it. Church Prog- ress. ' . . . rr-- - . , , -n,,,. r--r-. .r-T ' , ' - - " . |