Show Why do Luden Ludens contain con con- tats tain an alkaline factor To help build huUd up tip your JOUr alkaline reserve when you have a cold I LUDEN'S LUDENS 5 COUOH DROPS Dao POOR TRUST IS DEAD- DEAD BAD PAY KILLED HIM This hm with picture of do doggie dorcle le gond one where aU all ro go hanging banging on the tho wall wail of a small store In la a little North Carolina i town own which was plenty years Jean ago was my first squint at a the hint hIn j I to Co pay cash Some need a a- hint bint while others need need a kick to make rood good their I. I O. O Us UI The owner of that Cha North Carolina store the tho I kids called OLD MAN HAN CASH CASU What Wha the tho ups grownups called him I I dunno It was said laid that he was a mind reader because be he was always able to Co arrange to Co be at a the he spot where you had to Co look at a that Chat sign and him too Coo when you Joa wanted credit Ills Hla cold stare and that ha sign caused cawed stuttering of the Che promise to pay tomorrow It was told that Cha some lome could not no even utter the he stutter when factor facing bun bim and his sign j In later yean years after hi him hi retirement speaking of Us leis experience he said laid There was wal a time tune when I was a a- Santa aSanta Claus Clans and aDd some leme j folks folk seemed to think Chink every eyer day was wa December twenty fifth and no DO week had bad a pay da day and no month mouth a first brat It was then I decided to Co change my store habits and U If possible the tha habits babits of some come of 01 my towns towns Cowns people After Alter thinking things over awhile I made up op my mind to adver adver- tise I reasoned It out that a general alarm in the WEEKLY the he only paper In la town to tell about abou my store the Che goods roods and the new DeW policy of 01 paying would hit bit everybody and It U would help me save sava shame laces some faces some ome might feel sheepish while reading my advertisements adver adver- and have a heart I got rot Interested In advertising advertising- I found other people some some- of them my customers customer read advertisements advertisement so 10 I helped It 1 along the best I knew how bow I put pu gingersnap words In my advertisements advertise advertise- meats ments and some lome humor and that Chat how bow the Idea came for the tho POOR roon TRUST IS DEAD sign I also found lound that name rood roods rood had bad repeat sales lales and that started me concentrating concentrating- on staples with tho the result that fussiness over what kind no longer confused contused or 01 Irked Dilly dally DWy selling efforts wasting time and costing money passed out on Customers Customer bought baking powder soda aoda flour soap and other articles beating bearing Identification marks Kids called them pictures Products put up In neat convenient honest weight and measured cartons boxes boxe bottles boUles and cans What hat an Improvement In ba business business busi busS ness and tb tit lb of the tha customers I even Improved with conditions i Uy U changed for tho the better W. W E. E MOFFETT The Spirit of Friendliness 1 and Fair Dealing which at the theIn 11 I Of l lr r NEW E HOUSE HOUSEl l r iI In SALT LAKE CITY Has Established Its lis Reputation as One On oi of the Nations Nation's Most Popular Hotels aa tt fL nU ROOMS BATHS i I Rates to fo Sinai o CAFETERIA DINING ROOM BUFFET All An located oU p main n lobby finest food hod at reasonable prices to DINING DAL argent i 7 EVERY Y W and d SATURDAY NIGHT i I NEWHOUSE NEW Si USE Mr Mrs Mra J. J H. H WATERS W. W Y j i |