Show IL II CO ro BEGINS ADVERTISING PROGRAM I Led ced newspaper space Its ts is the ait- th must most I for mer merchandising Its pro- pro substantial ed e by in sales sale of ol germ- germ moro motoi oil following past pastier ier r campaigns tal ial C Ut company is again scale r-scale advertising ad ig g a lar n in time 1400 1409 carefully paper n all sections of the The will conito conto conto con- con to ito and will beed be bed beed ed d by bv the fact that it iture ore ure tIll the weal focal dealer as well wen s oilS oil Contin- Contin s 's 3 conducted by advertising ad department ft two o tartars which decided are re e ot at the forthcoming camast cam cam- first ast it was ascertained that sales results followed the newspaper advertising and that the Uie average motorist nore ore concerned with the he obtains from his motor i any other single factor this Information with that Continental now conducted entirely a local independent dealers campaign will stress ich eh dealer is a mileage nt t t who in order to retain omers and gain new ones 11 mileage in the form of or a 1 11 which will give efficient |