Show m MEAT AT SA SALES S CAMPAIGN TO TOMI I MI un UTAH GJ GROWERS RS I I With improved markets In tn pros poet pert for lOr its l In lamb Mb h beef and pork Utah's hard pi pressed hard cd livestock in In- hailed the opening Thurs 1 of a n national sales Rales campaign y mare lore tha than n retailers rein lien Hers to stimulate te lagging consumption of meat t. Calling mass distribution and streamlined merchandising Into play the National Association Of Food rood Chains and other organized retailers cart raffled car led an ea cat more mor meat message to millions of ot consumers In every nery marketing center of ot the nation In an effort to stave off I economic disaster for livestock pro pro-j producers pro I on more moro than five million I American farms and ranches The campaign had its inception In a meeting of representative growers ers wholesalers and retailers in fn Chicago last month after a ana nit na I t tonal lIonal survey revealed an alarming i drop In meat consumption and an attendant recession in meat prices A period of emergency was declared declared de de- de dared and chairmen were appointed appoint appoint- ed cd In the 48 states and COO cities to launch the drive Utah leaders of the industry in including including In in- James A. A Hooper secretary of the Utah Wool Growers ratified the program outlined by W. W V. V Pace of ot North Salt Ball Lake City Utah state chairman at a meeting last week and pledged complete com corn operation cooperation Intensive sates sales effort plus mass distribution should result in an immediate upswing in meat consumption consumption con con- Mr Pace explained Retailers will stress the fact that meat is a real bargain particularly particular particular- ly IY at current prices es Newspaper advertising ad advertising ad ad- colorful posters and at aL I I meat displays In the stores arc are also scheduled Others Other operating co-operating in the cam he added are fare the depart ments of agriculture of Utah and other other- states state railroads hotels restaurants and other distributors of meat No definite ending date for the campaign is scheduled according to a bulletin Issued by John A A. Logan executive vice president of the National Association of Food Chains Instead meat will be fea tea turgid continuously during the tho period of emergency in the chain stores with their personnel em em em- its exceptional quality and unusual consumer values |