| Show Advertising Has Em Earned Right to Be Recognized as a Profession By Dy PRESIDENT YOUNG GREN International Advertising Association Advertising is becoming a science Definite laws have been established and certain results mB may be le expected from the appl application of given en cn methods or the use of certain materials In other words a market marketan can an be anal analyzed and the known laws of advertising ad applied in the pushing pushing push push- ing of oC the sale sule of a odit commodity The results arc are sure In another way nay advertising illS may be called railed a profession b because cause it is highly technical lal calling railing for Cor thorough knowledge as well as a native natho tal tal- ent It ranks with ith medicine or law 11 or teaching tl because it is essential to human welfare that the material advantages advantage available be male mala known and he u a of th the high set in ill the advertising field tiel |