| Show Basic Ele Elements o 0 Business In Business Business was there tho the personality delivered eed in by Basil A. A Edwords resS re the banquet of of'S at engineer iness S 'S held Th Thurs Thurs- Commerce Com of field Chamber h at atY I. I auditorium n B. B A C the Y ht bt in approximatelY two hundred ich and their partners fifty members Kumen f attendance attendance President resident re in the meet meet- ki was 5 in charge of f T J Jones Janel musical numbers number several il and Martha the opera from re given rhen prepared by thee the the banquet was as as e department of the Science loge lege r Edwards stated that there were 1 elements in L basic bilk fun a incas that must be mixed In in the to be successful proportions per first first of oC these is the Technical e and e e including location quality ci advertising and ce ce of oC merchandise pledge of oC the particular type of rk demanded The second element the he Human side personality and conclusion was that this human humane with ie e Is II the most important and right desire and attitude can be eloped sloped The lack of profits haP hap- ss success etc in life is largely it r e to the individual and perhaps ety percent of oC business failures is isit Ise isto it e to the failure of the individual He lIe Heed ted ed a recent report of oC a large busies busi- busi that of busi busl- busies i SI es s rating bureau es ra I failures was due to the failure the second element Among mong other things he called the of oC his listeners to the tre- tre odous growth of the chain and mail mailer er businesses and stated that they old kid ld be met as competition if the businesses cared to make effort but that the average mail mailer er it catalog was a better salesman I n the store clerks cl clerk for it it p presented clear concise and appealing picture the article to be sold Bold A person persona I fa a spend h his s money where he chooses d I they will spend it where it is jade de the most pleasant to trade The rge chain stores have realized this ve re e chosen some of the finest brains the country and established detriments de de- for the training of their in m courtesy and salesman- salesman ip 1 ability in the endeavor to make makeI I I more pleasant to trade at their ores res M than any other He lie stated that ey eYl would not spend thousands of liars hers a year jear ear in m this training if Its it fa s snot not profitable and the thing that dl I compete with lith them is for the In- In vi vidual ual 1 merchant to follow their ex- ex plea pIes Thousands of are arc doing nothing to train or their employees yet ey hope hopp to compete with the large that are willing to set P Ide de thousands a year ear for this purse pur- pur se Ie Making other people happy in inUI P W UI Place of business pays large nd in doll dollars If r and nd cents |
