Show r Between L er tl er Wholesaler INS R GIVES INTER JACK GIVES IVES INTERS INTER INTER- S ON BUYING PAI ROTARY BUSINESS lol- lol o little e while we the every ry rp the thing thine we w weid doing doh Iv Ives s As 9 you OU all will w led id 0 0 o do J subject have some later taking this assign assign- t I am m realizing of course co ter matter I l makes for fOJ better un rente e i better understanding I g g. g veneer Ricken thicken a bit kit our lion which is fa the true pur pur- OD other W worthy try or any ay I n. n dethe de de- of human stage present the veneer of civil jar is sufficient mere that a I smaller m man n n. n within most the th io to break through and begin toor other small some do lo or or r to smilar milar nature To say sayi a letter elter assign assien Jakes Jake's i 11 the subject of buying was vas veneer dent to break up my sing it mildly I Jed sed our retailers of benge beng and began thinking of e I r had seen in town or r shoes in m quality shape style of looking hats of the u 8 and dresses of the loud tie of the pants larger atom at Ion om than at the top and 1 I that some one is responsible kind of buying so the eaty ear eat Rotarian Friends shalli shall sha f 1 my y that minutes along for lot i ten consideration t upon further thorough student d were ere ere I a g jone one with a lot of practical ce e could spend your ten min min- suggestions suggestions- ering ng helpful ng worth rather that than truly understand a subin suban sub sub- i we e an in individual if we do any t tall til aU we offer helpful hen ihen we do not natt understand we t. t Well here I am m you ou want suggestions I have not madej made j of 01 buying nor have I I had experience so ce-so ce so what do act questions en cn the t te subject of or submitted in o our r weekly letto let let- to be discussed jointly after per er and as the they seem to me ay p 1 self-evident self I have formu formu- he le following questions which I night might be co con con- with profit at some time inre in inre re re j jt t to buy Can an be answered ter ler er a careful study of the needs eells customs etc of ones one's cus cus- i re to buy From Flom near by or or wholesalers or from many orma or mato mi ms to buy by Individually or col 7 much to buy 7 Little and often olten ar an load lots best to keep up a complete t to do with the problem of o ng goods goodR i should be the qualifications I II I i ican can retailers put over better does th the public respond to poor better buying stop a lot trading toe and result in more mored d 1 customers at t b Is the of the travel travel- ud wholesalers wholesaler's he be given more treat treat- etc tc the be time throe given me today I can r offer a few suggestions with withe e reason why Good buying on ont rt Lot t of the Retailer is no doubt lost ost I important factor in his at enterprise Poor buying puts rosary IUry ry burdens upon the sales salesi i it means dissatisfied cust customers me s plates town out and mall mall- trading and results in the f f marking down the selling l sf 01 roods goods in order to get rd of I The e buyers sole aim should bur buy what hat he is ia sure will please comers ew and Ind have it when they it He Re should find the beste best It e bargains for or them in both L 7 Wd tad price When he has done i rr beet t in Q this respect he is II to 10 be w In an n enthusiastic salesman T th Confidence lei in his liis goods and r u utility ty for his customers ere r e to buy la is 8 an important ques here re Ie are r some om advantages es i in fy r rood good o l ids ide connections connections with wholesalers ho and there S is lal Concurrence in the belief that can an n do better in the long run t king n 5 to tho those e dealers nearest Dearest lid I whose ho 1 stocks anil lind prices are However er many merchants try 7 IS flose to the source of aup sup ply as possible that is from the manu i This practice is growing I I especially with large stores and and where buying buying- organizations have I been perfected between small stores 1 The Tho retailer should place his trade I I when hen possible with few square dal d aling al- al ing wholesale houses even though their prices are arc a trifle higher than than I those of 01 less reliable houses The credit rating of such dealers is usually usual ly higher than those who deal with many firms Experience seems to prove that the small dealer with limited lim limo It d capital had better trade with only a n few good hou houses ls The problem of buying direct from the manufacturer or from the traveling travel travel- ing salesman or by mail from cata catalogues is still unsolved Practically speaking we the can not get along with without without without out either salesman nor a advertising at the present time though they cost costus costus costus us a tremendous amount annually Even when products are nt rely con controlled trolled holled by monopolies they find it profitable to send their salesmen on the road to get the business However However however How How- ever there is a a growing glowing practice among among a a- mong dealers to co Operate cooperate in their b buying ir g and there ther is n rib no reason why this thi plan should not succeed in some lines Jines and especially with staple arti niti- cles We do things in life usua usually not before we are aie compelled to do du it The retailers in our section here will do co operative bu buying buying buy buy- ing when economic forces drive them to it Why not get together and do doit doit doit it before stern necessity ty commands The success success of such buying rests al altogether all together in a proper organization am and the appointing of a good man who is a thorough student of buying Each store pays a relatively small smal I fee according to the amount of or goods bought and this seems to be the most logical way for small dealers to mee meet the competition of the big stores stores and of the chain store s systems stems The chain I sto stores es get all the advantages of or co cooperative cooperative co- co operative buying under their sin single single- h- h head management Give the owned ally stores an even break thru thlu operative co-operative ive buying and the chain stores stoies can not compete because I there here is not the same interest The policy of buying in small a amounts mounts is growing among successful merchants Most successful successful successful success success- ful businesses aim at small but complete complete com pete stocks and turn quick This keeps the stores store's capital in almost almost almost al al- al- al most constant motion and the safest safes rule in this matter seems to be t to buy only what is absolutely needed t to keep up stores store's stock stoel take a as much discount as is offered l on th th's amount and then buy often In qualifications a buyer should b ba fitted by training personality an and force of character for his work II lie should be secretive and while buying should say but little II s thoughts thought should be conceited except when h he wart warty them to show Buying cr sell selling selling ing is a serious business because other other oth er peoples money is usually involved involve and neither should be accompanied by idle wit nor humor What ever is purchased must be taken not to please the salesman but rather to please the hundreds of people const the buyers trade In addit addition Jn to his character personality appearance etc the buyer needs to know general market conditions factors effecting market prices current ex ct et c conditions of his own store as to stocks and finances He lie needs to to know the qualities of the goods heie he hes about what they cost the s 's s buying producer and about what he should pay for them The good buyer is usually a graduate s salesman esman with judgment not a puncher cow who studies the market constantly who reads reliable trade Journals who has diligently studied the wants and needs of his customers and knows for himself himself him him- self the kind quality quantity class of goods he should buy To avoid the evils that may come from bad the wise buyer purchases at the beginning of the season season only a part of or the goods which he estimates he will actually need Standards need to be established establish establish- ed as to what constitutes a proper and salesmen sales salesmen amount to have ha on hand men should be to report promptly any falling below that a amount mount With respect to slow Ow moving goods especially those of ot a se seasonable nature nat nat- na nature ure they should be cleaned up at the The at any price end of every season loss lose thus Incurred should be lusta ned n n- ed cd by the business not the customer and attributed to inefficient buying There is much the traveling salesman salesman sales sales- the retailer who in- in man can do for help hys the th and appreciates the sales salesman afford to treat ller can man manin ln a business like way Courtesy here as elsewhere always pays business men In conclusion our better buying by study c can ln n put over the wants and tag ng more carefully needs of their customers By Dy becom becoming I ing better tetter informed en cn the different lines of goods they carry By readIng reading read read- Ing reliable trade journals Through visiting manufacturing and wholesale establishments and by talking with men of experience Better buying means menns better qualIty quality ity better style better prices more satisfied customers and is the ma man n solution to the great amount of OU out out- town f and mall mail order trading car carr ried on from our section at the pre present nt time ime We can have a n live progressive community only through thoughtful buying by both beth the retailer retail retail- er and the public The puL public ic should bu buy my at home from retailers who keep their heir money morley at home The retailer should study and manage to his 1 cu customers the very best there is to toC tobe tobe be C had in both quality and price 01 o i |