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Show ki:i:p it .o krtisixg, go aitf.k husixkss. K.. 11. l'.all.ird, President of the Southern California Edison Company, Los Angeles, said: ' "More new business is what we need and not so much talk of depression. depres-sion. Spend the money for new business bus-iness campaigns and new advertising, advertis-ing, and the results will be surprising. surpris-ing. The people have the money and Mil buy goods, I believe, if somebody has the courage to scil them the buying buy-ing idea." He pointed to increases in savings deposits, gains in new life insurance in force and increased buying of bonds as evidence of the ability of consumers to buy goods if they so desire. Affected, however, by the pessimistic pes-simistic drift of ' national comment, the public is reluctant to buy and consequently is building up a tremendous tre-mendous backlog of purchasing power. This backlog should and can be tapped, declared Mr. Ballard, if American Amer-ican business men snap out of an apathetic state of mind and employ redoubled -efforts to produce new business. bus-iness. This is not the time, in his opinion, opin-ion, to lay off salesmen and cut advertising ad-vertising appropriations. |