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Show Better Business Is Convention Topic F. H. Jones, manager of the local J. C. Penney company store, returned return-ed to this city Sunday from Denver, where he had been attending the annual an-nual spring convention of the J. C. Penney company. Commenting on the convention, which was one of the eight that are now being held all over the United States, he said, "the keynote of the convention was better business. Reports Re-ports made by men who have been carefully studying the general business busi-ness conditions all over the country were presented and every indication is for a steady, sure return to national na-tional prosperity on a sound basis which should last for many years. "Striking charts, depicting what has been going on in the retail sales field and in the manufacturing world were shown and methods were illustrated to show how the better organized business organizations throughout the country have taken hold of the present pres-ent situation. "It is unlikely that the country has ever seen greater values for the dollar dol-lar than are now being shown by sound organizations. Excess production, produc-tion, and distribution costs have been wiped out of the business world and the retail market is showing a stead-continued stead-continued on last page) Better Business Is j Convention Topic (Continued from page 1) ily increasing response to the new conditions. "Speculation, not alone In the stock market, but in general merchandise lines, was a primary cause of the passing depression but the new efforts ef-forts are along lines determined by sound analysis of demand. "Employment will rise tP a more normal basis as the new values in nearly all lines restore buying confidence. con-fidence. The start of the present year has seen many conspicuous examples of returning payrolls. "In general, people arc in a replacement re-placement market at ' the present time. For the past several months they have been using up their reserve supplies of clothes, furnishings and other items which make up their normal nor-mal buying requirements. "Good business judgment dictates renewals and replacements at today's prices." Commenting on style trends in women's wo-men's wear, Mr. Jones said: "The well-dressed woman can maintain her wardrobe on a far smaller amount of money today than she has been able to in the past ten years. New styles emphasize the return of feminine features, fea-tures, the long skirt for formal and semi-formal wear, pleasing feminine lines around the shoulders and in the sleeves, and a grace of line which affords af-fords unusually pleasing results. Prices Pric-es are surprisingly low and quality and workmanship are striking." |