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Show started this market, and made the threat that he would break the concern. con-cern. We sent him word it was broke to start with, and there was no chance for loss in the operation. After the first month of operation the local butcher got it out of his head that his business was going to be hurt, and some of the more fair-minded men could see that the fact that meat was being advertised all the time really increased their sales. We asked the county agents of two adjoining counties coun-ties which had towns about the size of Chillicothe, to make an investigation to ascertain whether their butchers sold more meat than in previous years. From all Information obtainable both the county agents reported less sales in the winter of 1921 and 1922 than In previous years. Our butchers increased in-creased their sales. START PORK EATING' SCHEME IN MISSOURI Farm Bureau in Livingston County Coun-ty Inaugurates Plan to Encourage En-courage Consumption. An Interesting and effective method of increasing the consumption of meat locally is outlined by D. R. Forrester, county agent in Livingston county, Missouri. "Livingston county tried out something some-thing last year which I believe should be commended to every county coun-ty In the United States. The farm bureau, through the live stock shippers' ship-pers' association, established a retail meat market to deliver large pieces, such as hams, sides and shoulders of pork to consumers at a low price. The farm bureau loaned a revolving fund of .$200. They hired a farmer living north of town to kill hogs for $1 each, and make the delivery at the. same price. If no hogs were killed and delivered there was no overhead expense. Seven cents per hundredweight hundred-weight was paid to the manager of the Chillicothe Shipping association to locate and keep these hogs supplied to the butcher. This pork was furnished fur-nished to the consumers at from one-half one-half to two-thirds of the price it was being sold at local butcher shops In the same-sized pieces. However, after his market was established the lo-ial lo-ial butchers came down to the same price. An advertisement giving the price of meats and phone number was put in three local papers and run for the four winter months. Killing and delivering was three times per week, and very little expense was incurred in the marketing. "The Farm Bureau Live Stock Shipping Ship-ping association meat market handled 25,000 pounds of dressed pork. This did not reduce the sales of the local butcher shops. In fact, the butcher shops' records show that they sold more meats during December and January Jan-uary tlmn they had during those months in any previous year. The point here is that the main way to stimulate the consumption of an article ar-ticle is to reduce the cost to the consumers. con-sumers. The farmers were paid from 40 to Co cents per hundredweight more for delivering their hogs to the association than they would receive by shipping out on the market. "It was u(t our intention to make money in our operations here. On th other hand there was practically no chain v fer loss. One of the local butchers was quite panicky when we |