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Show recruits were not attracted to it. During Dur-ing the war printers' wages reached a level somewhat commensurate with the intelligence and the years of training required to become proficient profi-cient In the trade. The only item entering into the cost of producing a newspaper that has shown a material reduction since the war is paper, and in the case of a country weekly of the standard of The News this item represents one-twenty-seventh of the total cost. Farmers and merchants may have their problems, but the publishers of newspapers have a tew to worry about also. Northfield News. PUBLISH KKS H.U E PROBLEMS Receipts from advertising and subscriptions sub-scriptions during 1921 fell short of meeting the cost of producing the Northfield (Minnesota )News by $1,663.20. The cost including mechanical and editorial expense or producing an average issue of The News during! 1921 was $275. The total receipts from subscriptions subscrip-tions at $2 a year would pay the cost of producing nine issues of The News. Advertising receipts must make up the balance and in 1921 the revenue reve-nue from this source fell considerably consider-ably short of meeting the total cost of production. If subscribers were lo pay an amount needed to meet the cost of production, the subscription rate in 1921 would have been $7.66. Confronted by this situation which is typical in the country newspaper news-paper field publishers cannot re-! duee subscription rates, no matter how keenly they might wish to, do so. : without courting financial disaster. Neither can a cut in advertising rates be introduced until production costs' decline. This cannot be brought about quickly, as trained printers are! not-a drug on the market, in fact, fori years this has been an underpaid profession to such an extent that newj |