OCR Text |
Show GETTING ACOUANTED WITHJjORSELVES State-wrdc Ihtercst in- "Utah Day'" Assures Success of Movement That Much to Utahns. - Interest in the observance of Utah I Day, which has been proclaimed by-Governor by-Governor Spry for April 25, is extended ex-tended to every corner of the state and in a general wax the success of the movement which originated with the Utah Development League and the newspaper editors of the state is already assured. Many of the important im-portant features of this day will lie -the mailing of post cards and letters let-ters to frienda. and acquaintances of outside states. Along this line the Commercial Club Publicity Bureau of Salt Lake will send out more than 150,000 post cards on this day, while- the commercial commer-cial organizations of other towns will probably send out an equal number. num-ber. The post card Idea-, while It is a good one so far as it goes, is intended in-tended merely to supplement the .writing of personal letters to friends and. acquaintances in other parts of ,the United States, calling 'their attention at-tention to the resources and opportunities oppor-tunities of Utah. One of the many advantages of this plan that will be readily noted, lies in the fact that the school children of the state, as. well as many of their parents and I older brothers and 'Sisters will gain for themselves- a more intimate ' knowledge of the state of Utah through the work that will be necessary nec-essary in composing these letters. Advertising experts tell us tiiat the personal appeal is the strongest method of arousing and holding interest, in-terest, and if this be true, the friends of Utah . have in ;thelr power the means for counteracting any and -all of the untavorable impressions which have been circulated regarding the Beehive State and its citizens. During Dur-ing the last six months there has been a decided change In the tone of inquiries, received from homeseekers and investors of the . East.. These inquiries- generally ' have less' antagonism antag-onism and less skepticism, with more genuino and friendly interest. It is this attitude which Utah must foster in the campaign for 'letting citizens of other stateB know the truth about Utah. There are many instances where citizens of Utah have sold their lands at a sacrifice and removed to distant dis-tant points to begin all over again the work of establishing a home, and then discovered that the lands tliey have purchased at higher prices have been in every way inferior to the lands which they ha.ve sold or have overlooked in the state of Utah near their former homes. In many of these instances, where citizens have been blind to the opportunities near at hand, they haw gone too far to turn back, but it remains for others to profit by their mistakes and to act on the theory that Utah is first for Utahns and that our own state is not only able, to give bigger and surer returns for consistent and intelligent effort than any other state of the West, but that the opportunities ol Utah are wide enough in their rahge and diversified in their character to furnish comfortable homes and the necessities and luxuries of modern life to hundreds of thousands of new citizens. These are some of the ideas which brought about the movement for the designation of April 25 as Utah Day and which have resulted inthe arrangement arrange-ment of, plans for the observance of this day which have the official approval ap-proval of the governor of Utah and the state superintendent of public instruction, in-struction, county superintendents and educators of the state in general. Suggestive programs for the meetings meet-ings which will be held in the various schools in the afternoon and for the mass meeting's which will be held tn tie public halls throughoat the state in the evening, will appear in our next issue. ' |