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Show I Rounding The Year With The Motor Cars I B Kaleldoscopically the finish of the year for the H motor folks li , come. H A topsy-tuivy, wrong-end-to sort of a season H they have had, with a surfeit of worries and cares, H relieved these last few months by a seml-occa-H sional cluster of sales and a bright five months' H business to look back upon, which began with H the opening season, early in the spring and con-H con-H tinued until bank balances of prospective owners 1 commenced seeking an impregnable position and H defied all efforts to dislodge them. The sales H record since last January for the state is five H hundred and twenty-two cars. Exclusive of the H few machines placed by the dealers and agents H who are scattered through the various counties M north and south, the very great majority, if in-H in-H deed not all, of the five hundred and twenty-two Hj sold during the year can be credited to the sales m organizations maintained by motor car agencies H and companies in Salt Lake. There are in all one H thousand three hundred and thirty-eight cars in M Utah, and a more convincing argument that this M state is as virgin a territory for the sale of auto-m auto-m mobiles as exists today anywhere in the country, M could not be found than these undisputable fig-M fig-M ures. Tim teen hundred cars in Utah, represents M a motor car ownership percentage of citizens well B able financially to own and maintain cars, so H small as to form what would seem to be an irre-H irre-H sistible inducement for the aggressive promulgates promulga-tes tlon of the automobile business in this state in R the immediate future. B The changes in the construction of the standard H makes of motor cars this year have exceeded by M a very wide margin the changes made in stan- M dard types during 1909. The variations from H the manufacturing and selling end of the business B have come through a rather severe test in a man ner that has strengthened the Industry immeasurably, immeasur-ably, for the survival of the fittest has been pretty nearly the rule. Insufficiently capitalized concerns con-cerns and those unwisely directed and managed have suffered elimination, and this is perfectly true here. Despite the fact that the sale records of local dealers are not what those connected with the trade would have liked it to be, the past few months, the business is on a better, sounder and more conservative basis locally than ever before; higher grades of cars are being handled, prices are fairer and there are fewer opportunities opportuni-ties for forfeited sales than has been the case at the close of business of any other year since the first car was sold In town, A multiplicity of causes is responsible. Stricter lines have been drawn on the ruinous system of extending unlimited unlimit-ed credit, for a time very much in vogue here; better value has been put into the cheap and medium and high priced cars, and prospective owners know car values better than they did a year ago. Even though a certain amount of glamour still attaches to being a motorist and owning an automobile, a car Is a familiar object, and the advent on the market of so large a number num-ber of medium priced machines, and the educational educa-tional turn the publicity work of the manufacturers manufac-turers has taken, has combined to familiarize the average man, possessed of sufficient means to gratify his desire for a car, with the essentials of reliability. The show season is opening from one end of the country to the other, and they hold more concernment con-cernment for the makers of cars than ever before. Manufacturers are frank in saying that the crowds this year will be too well educated to take note only of the color a car is painted and with what leather It Is upholstered; that they will want to inspect the internals and they will know what B they are looking at and what to aBk for. M In Salt Lake the cheap and medium priced 0 cars have had their Inning most effectively the K past ten months. Not that they have encroached I at all on the sale of the higher priced machines, 9 for the latter have held their own with those H purchasers able to afford them as their initial m cars, and with those owners who have discarded M the cheap makes and for their second and third U machines purchased the more expensive ones. For H the ensuing year the outlook Indicates a very fair H division of trade between, these two classes, with H the less expensive cars the favorite. The tendency H In manufacturing circles is apparently for con- H centration on medium priced machines. A most Q Interesting development with the makers is the fl proposed invasion of England with American M made medium-priced automobiles. Benjamin Briscoe, president of the United States Motors company is back of the main move along this line, and upon his return recently from Britain he sketched out the lines along which the United International Motors Limited company will operate. op-erate. This concern Is the selling organization for the American company which Mr. Briscoe heads that is to make the cars in England. His plans are interesting, as showing the trend of manufacturing ideas. Mr. Briscoe learned that the British do not like certain things about American cars because they do not conform to British ideas, and he learned, too, that It was a waste of time to attempt to swing the British public around to any other way of thinking than the one they enjoy at present. For that reason the English cars will be American in a sense, with such alterations as conform to the taste (Continued on page CO) H ROUNDING THE YEAR WITH THE MOTOR CARS H (Continued from page 50) M abroad. The prices are to range from one hun- H dred and fifteen pounds to two hundred and sev- H enty-flve pounds, and the 1911 pioduct of the H U. I. M. factory will be four thousand cars. M The average price of a motor car in the H United States is thirteen hundred dollars. H Of the 1911 cars as differing from the 1910 H models, little is to be said other than to note the 1 fact that practically every manufacturer in the H country has accepted the torpedo body design for H touring cars, and abandoned more and more the H runabout and excessively small tonneau models. H The torpedo design is probably the most important H development in the bodies of automobiles for the H past three years. H Racing has held, possibly, a less important H place in the consideration and regard of the motor H car purchasing public than in either 1908 or 1909, H and justly so. The speed events are Interesting in H themselves, but they hold little value with the H average purchaser in selecting his car. H One of the most important developments H among the Salt Lake dealers was the erection of a M very fine salesroom, garage and machine shop H building at the corner of Second South and Sec- H ond East streets for the Studebaker Brothers M company. The building was occupied late in the m fall and upon his return from Europe, General M Manager C. A. Quigley, of the company found his m big stock of Studebaker high-priced cars, his elec- H tries and the many Flandeis-"20" and E-M-F-"30" M machines carried, installed in one of the hand- M somest, most modern and best equipped establlsh- M ments in the entire west. No money was spared H in providing the very best facilities for the sell- M ing of the cars on hand and in taking care of pur- M chasers later. In commenting on his line of Studebakers, E-M-F's and Flanders for 1911, Manager Man-ager Quigley states that as has been the case with the Studebaker products in the automobile line for the last three or four years, no changes of moment will be announced in the general construction con-struction of any model. The engines in each have been found so practical, so trustworthy and so advanced in type that changes are unnecessary. In the various little things about the bodies and other portions of the car, however, looking to "LA COCCINELLE" A NOVEL RACING CAP With the well-known tulator, Mr Latham, at the wheel. It is claimed by the makers that the design of the cai reduces wind lesistance to a minimum. the comfort and convenience of the passengers and simplicity of control, a number of changes are needed. In the main, however, the 1911 models mod-els differ but slightly from those that have gone before. The Utah Motor car company is another of the larger Salt Lake concerns to move in new quarters during the last half of the year, occupying occupy-ing an artistic and costly sales room and garage gar-age at 17 South State street In the, new Moyle building. L. J. Gilmer, general manager of the H company has provided a home for his Packards and their purchasers that is not excelled out- I side of the larger eastern centers. The entire I equipment of the Capital machine shop was pur- chased and installed In the basement of the new building, providing the company with the most modern machinery constructed for repair and garage work. The concern handles only the Packard cars, a line of high and medium priced automobiles that is unexcelled In general excel lence, luxurlousness and service. Mr. Gilmer is the first in this section to attempt so radical a move as the agency of but one line of cars, and In view of the unusually fine home he has provided for his business, the move bespeaks no little faith on his part in the ultimate growth of automobile sales in Utah and neighboring sections for which Salt Lake is the natural distributing point. The first of the 1911 Pierce cars, handled by H the Botterill company, are already on the ground H and are proving themselves the very finest pro- H duct the Pierce people have yet turned out. Few H other cars have attained the popularity in Salt B Lake gained by the Pierce, and while the 1911 M models differ but slightly from those of 1910, H there are enough changes to make the new cars H a little more desirable. Frank Botterill, general Hj manager of the company, announces an unusually M good line of 1911 Pope Haitfords, Stevens-Dur- H yeas, Hudsons and Chalmers-Detroits. The com- B pany carries one of the largest and best known H THE NEW COLUMBIA CAR H Model Mark 85, C passenger Roadster. This Is the newest motor car In the city and Is H handled exclusively by the United Motors Salt Lake Co. H line of standard cars on the market H One of the largest motor car selling organiza- H tlons to enter the local field to date is the lately es- H tablished United Motor-Salt Lake company, V. K. H McManis, manager, at 11 South State street. The H United Motors companyis a selling organization H capitalized by some of the biggest financiers of the H past, and it is understood the company controls the H product of the majority of the largest automobile manufacturing plants in the country. At present, however, the concern is marketing, through it sales force, only the Columbia and Mitchell. The establishment of an agency In Salt Lake is very significant, as its agencies are carefully placed, and only after a most thorough investigation investiga-tion of the surrounding territory and general conditions con-ditions has been made by experts in automobile selling. The announcement of General Manager McManis Mc-Manis of the United Motor-Salt Lake company, that a new building will be erected here in the spring for the company's exclusive use, is indicative of the importance of this concern to the local industry. indus-try. It slipped iton town, figuratively speaking, rather quietly for the amount of money back of it, and its national and international connections, and Mr. McManis has been busy since his arrival perfecting per-fecting his organization. The Maxwell is probably better known to the average motor enthusiast in this section than the Columbia, though both (Continued on page 87) ROUNDING THE YEAR WITH MOTOR CARS. (Continued from page 47) cars are popular throughout other sections of the country. Little has been done here with the Maxwell Max-well in the past though the car is one of the best W& on the market for its price. The Columbia is made by the company that originally manufactured Columbia Co-lumbia bicycles, and its plant is considered one of the finest, from a technical standpoint, in the country. The new line of Locomobile cars, represented here by Barnett and Kaar, is headed by a six-cylinder model, a very compact affair with long, low body. This is a 48 horsepower car. It replaces the four cylinder 40 horsepower car. The 30 horsepower four-cylinder car is retained. Shaft I drive has replaced chain drive, and jump spark ignition is the make and break in the 1911 Loco-laf Loco-laf mobiles a change from a policy long adhered to. Among the tire companies operating here, the Utah Tire & Rubber company, at 147-149 South State street, occupies a position as one of the biggest dealers in the intermountain country. The firm handles the famous Firestone tires, and it is the only exclusive tire house in the city. Manager Pumphrey of the concern is authority au-thority for the statement that despite the heavy advances in motor car tires the past few months, business has developed with him to an unprecedented unprece-dented extent, and to a degree that will justify the company in the spring in greatly enlarging its territory and scope of operations. This is also true of the Bertram Motor Supply Sup-ply company, the largest wholesale and retail establishment of its nature west of Denver. The company during the year moved into its present quarters at 251 South State street, where its floor space embraces over ten thousand square feet, all of which is stocked with a splendid line of motor supplies that is complete to the small- Wk est detail. The company covers Utah, Idaho HH and parts of Wyoming, Montana and Nevada, and H maintains a large traveling sales force. M The Automobile club of Utah has shown more M activity of late than has been its wont since the M association was organized. W. D. Itishel as man- HH ager has pushed the membership until it includes M most of the car owners of the state. This fall M the club undertook the task of erecting danger H signs on county roads, and Salt Lake county is H pretty well covered at the present writing. Among other dealers who have enjoyed a pros- M perous trade during the year is August Stocker, H carrying a complete Haynes line. These sturdy, H powerful cars have become favorites with many H local owners, and the 1911 models embrace some jH interesting features in motor car construction. H Mr. Stocker, who is exclusive agent in this terri- H tory for the Haynes cars is pushing them vigor- H ously. H |