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Show Tourists Must "Feel At Home" Tourists in a community are little different than guests in a home - they need to feel at home and they need something to do, a Utah Travel Council publication suggests "A smile and a pleasant at tilude cost nothing, but they can be worth thousands of dollars in advertising," the Community Travel Development Handbook notes "All the advertising in the world will not bring back a visitor who was treated badly the first time." The handbook warns that a community with splendid attractions and facilities may still rate as a failure in the tourist's diary if he was not received hospitably "Genuine hospitality is not something you can put on and take off like an old hat in the rain," the book adds. "It must become an ingrained element in the community personality and it must operate 24 hours a day." The travel council publication suggests visitor hospitality conferences in each com munity seeking the tourist trade, with invitations extend ed to everyone who would be affected by the traveler's dollar from hotel manager to bell boy Eacn conierence would fea ture lectures on what the tour ist and the community offer each other, slide presentations and films from the Utah Tra vel Council, the book adds Meanwhile, a vacationer with time on his hands may appreciate having things to see and do in the late afternoon, evening or early morn ing before he moves on Some sort of diversion may mean an extra dollar in local pockets from admission prices, a sou venir or snack, according to the Utah Travel Council The hard book lists self-guiding tours, using community maps and brochures, com munity "chuck wagon" din ners, re enactments of historical events or mock "wild West gunfights and Indian dances as divierslons for the idle tourist A community may find ways ol extending its travel season, according to the book, by sche duling important annual events in the spring or fall, ere ating a winter sports business, publicizing Utah's unique autumn foliage, or emphasizing hunting and fishing Some promotion minded communities may find themselves becoming convention centers by catering to groups anxious to get away from metropolitan areas for annual meetings the publication sug gests Since few things are more aggravating to a motoring tourist than a parking ticket, the Utah Travel Council hand book urges the use of "courtesy tickets" by local police de partments as part of the community hospitality. The publication also lists travel editors of most western newspapers, travel industry trade associations in Utah, Utah Slate University and federal extension service offices, county tourist liasons, and regional travel development or ganizations Included in the handbook is a long list of federal, state and private agencies which offer assistance in travel promotion and a list of travel promotion films available from the Utah Travel Council |