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Show July Set As "Welcome Visitors" Month July is "Welcome Visitor" month in Utah: an idea well worth more than, casual cooperation. It gives all of us an opportunity to demonstrate totlr State's world-famous hospitality but, more than that, it's a golden chan6e to "put more money in the cash register" and to help sell our own locality and State as a tourist attraction. There is no question that Utah offers a greater variety of places to sec than almost any other area of the nation. In addition to the scenery, Utah offers during its "birthday month" of July a variety of attractions to its visitors, 'such as rodeos and great dramatic presentations. Utah's tourist business produces an estimated income to businessmen of more than ,a hundred million dollars a year, and this money extends ,'into every business, either dl-rectly or indirectly. Our big job, as a community and as individuals, Is to Ikbep more visitors in our area longer. Let us all make our out-of-state guests feel welcome and at home not only during July, but whenever .they visit. Take a moment to say "Welcome" when you sec tourists on our streets, in youi place of business. Take another moment to tell them the points of interest, the historical background of our own area. Remember, when you say "Welcome, Visitor!" you'll make a friend and you'll help keep vacationers coming to our "Center of Scenic America." |