Show Utah Oil Announces New Powerful Motor Fuel Salt Lake City March 9 A 9 A Anew new and a new motor oil oU are being marketed b by tho the Utah Oil Refining Company effective ef- ef effective effective ef ef- March 10 It is announced by A. A J. J Badger vice ice president In charge of marketing The new products Improved Improved Improved Im Im- proved Gasoline lne and Premium Premium Premium Pre Pre- Motor Oil represents tho the results of ot years yeara of ot study and th the use uso of the latest scientific methods methods methods meth meth- and equipment Mr Badger explained The new gasoline available In both ethyl and regular grades Ib ie described as a balanced product product product pro pro- duct adjusted at the Salt Lake refinery for superior performance perform perform- ance at all seasons seasons and and refined for maximum efficiency In the intermountain area It will give quicker starts In cold weather and more power on hills and on long drives In warm weather Cars In top operating condition will receive greater mileage Mr Badger pointed out The new oil oU washes your motor while It works Mr Bad Bad- ger said It represents the culmination culmination CUlmInation cul- cul cul CUl- of years of research In Inthe Inthe Inthe the use of detergents which give longer life to truck and passenger passenger passenger ger car motors he explained Exhaustive Exhaustive Exhaustive Ex Ex- tests throughout the country have demonstrated its effectiveness he added Utah Oil Refining Co Is advertising ad- ad the new products extensively extensively ex ex- ex- ex throughout the territory territory terri terri- tory torr beginning March 10 Mr Badger announced A series of or meetings was held In all divisions Tuesday March 7 at wh which ch products distributors and station o 0 operators p per e r a t tor o r s were schooled on n the new products which will replace Pep 88 Gasoline Gasoline Gaso Gaso- line and Vico Motor Oil the marketing marketing mar marr of which will be in- in The name for both brands was decided upon for asler easier Identification by the motoring motoring motoring mo mo- public public- and because It signifies the producing company tor for Utah Oil Company Compa- Compa ny |