| Show TUNE IN TOMORROW Soap Operas Benefit Society Relax la ladies lies Dont Don't feel guilty about listening to the great and grievous trials of Johns Other every day at 11 1115 15 a. a m. m brought to you through the courtesy of Ossified Sheep Dip The news is now out that soap operas as presented interminably on the radio actually might do you some downright good An anthropologist Prof Prot W. W Lloyd Warner and a psychologist Dr William E. E Henry tuned in on a ai i daytime radio serial over a long period and arrived at the ponderous solution that soap operas are of I considerable value to our society The two scholars consultants for tor fora tora I a research organization which directed directed di di- the study for tor Columbia Broadcasting system based their report on a detailed analysis of the serialized drama Big Sister Women being the chief listeners it is they who derive the greatest benefits from these daytime dirges dirges' by having their egos bolstered and their spirits strengthened by hearing hearing hear hear- ing lag stories of fictional women going through problems and experiences that parallel their own the scientists scientists scientists pointed out The basic and primary theme is that good and noble women who are wives and mothers are arc invincible within their own arena of ot life lite the American family said the report Men who are elsewhere are arc subordinate and dependent de I pendent ip ij-i the story on the wis wis- dom of ot the wife This primary theme always triumphs over the second theme which runs counter to it that it-that that family ties can be broken and a womans woman's security threatened chiefly by the loss of the husband to other women and quite secondarily secondarily secondarily seconda seconda- rily and obliquely ely by death Moreover the social scientists said the program among other things provides its women listeners with moral beliefs values and techniques for solving emotional and interpersonal problems and makes them feel teel they are learning while they listen In brief the report added up to a cut clear-cut spiritual and moral victory victory vic vie tory of the soap opera over its Us hardened hardened hardened hard hard- ened and blase critics |
