| Show GETS RESULTS rubber heels now are on sixty out ot ol each pairs ot of shoes worn by men such Is tho the estimate going tho the rounds jn in the shoo shoe industry it Is not surprising it you have noticed how many men wear rubber heels but maybe you remember back only a few years when rubber heels were unusual what brought them into popularity the answer Is advertising three fourths ot of the rubber heels sold are for mens shoes this la Is because most of 0 the advertising has been directed at men one ot of these days day some wise manufacturer of 0 rubber heels will notice this then hell call in the advertising man and his staff 0 of writers and artists campaigns will follow and soon women will be wearing just as many rubber heeds heels as men its all a matter of 0 advertising the most powerful force in the sale ot of goods the ideal combination Is advertising which reaches consumers rains brains through their eyes and personal salesmanship which reaches less vividly through the ears our present standard of living la Is largely the creation ot of advertising for advertising creates the demand makes people want the thing advertised when the lure becomes powerful enough they hustle about and get the money to obtain what they want advertising thus spurs sales it also stimulates production both ot of the tha things advertised and the things they have to be done on a bigger scale to obtain money tor for purchasing advertised wares there is k a new thought for you that advertising Is a definite agency ot of production most ot of us have been thinking ot of it merely as a medium ot of salesmanship advertising la Is what la is making us buy advertising Is ij what is enabling us to buy it creates create the demand and the demand induces induce us to work harder to get the tha money to spend it if all advertising were abruptly discontinued the american standard ot of living would quickly drop to the levels levees of 0 grandpas day telegram |
