Show the livestock Situa flon by J A mcnaughton I 1 nin am very much in ili sympathy with tile tho efforts are arc being mado by tile livestock growers for Iner increased eased of foods thomas 11 1 I 1 1 wilson in lila his address addiC Ma nt at tile alio annual lue meeting etIng of tile ho national association hold rem recent tit nt at choy chey enne covered tho th mattor matter lit in it 11 very able way stating chilt there had been it recent reduction of 20 pounds of ineat lucent food per capita which when converted into livestock represented several million animals mr wilson explained that about lind had been spent ly by the lie national meat board with in the last year and that nt at least a n million dollars should L 10 lo bo o notilia NO llo na as a fund to place before the public tile lie of meat na as ft diet and to break down prejudice created by oranto I 1 am satisfied t hat if tile livestock people are sufficiently d with ill tho pos they divy will throw lit in strong and continue to support any organ leation chat will stabilize market conditions for livestock and tile products thereof considering tho importance of food tho largest industry we have tile tho livestock and ment mant food business la Is tile poorest advertised of tiny any institution in lly iny inet wo we may inny prevent if wo can maintain it con bennt flow of meat food products in ili california wo we coti consume consumo silmo about 72 dounda of beef per capita each against the national average of about out CO pounds As aa a matter of fact statistics show how that the con n Soli southern thern california runs much higher duo due in considerable part nt at least to the influx of tourist rode at all seasons of the year tilts this in spite of the iho aly aban lill liina dance of froeli vegetables fruits fish fisli find fowl before its nt at all glinca and considering our comparatively gilld climate it looks like there were a big chance for allema increased consumption throughout tit the nn a tion in III tills connection it la Is well to con consider gider what has been dono one for tile the tobacco industry by tile the mil lions spent in ill effective advertising aidi propaganda realizing tho the real Ille merits rits of denb food as a builder of brain and brawn it ought not to 10 difficult to increase consumption by intelligent advertising funds funda appropriated for such much i uso represents an investment and not a donation if wo we can call build up ani maintain a constant consumer demand WO ve should iw be able ab le to maintain it a I 1 stable mah ket in UK tile alvo I 1 have been so much impressed with barlous platis for reducing tile supplies ns as I 1 have bacon alth with somo some plau pin 11 that will increase and stabilize consumption |