Show LOCAL DEALERS DO BUSINESS BUSI NESSIN IN OPEN now they must face the musio music if their customers are displeased MEET PATRONS FACE TO FACE mall mail order men prefer to sell at long distance rather than deal with people in their own cities copyright one of the stock excuses of the man who mici orders goods from a mall mail order house Is that there are many things that lie he wants that tile the local mor mer hants do not carry in stock and that it Is necessary for hini him to send away from tonn toa to get them this explanation may be all rl right ht on the theory that a poor excuse Is better than none but it falls to pass pasa muster when it is subjected to a little litlie scrutiny ask the man who tho offers this as an excuse tor for his dealings with the mall mail order man why he does n not at go to tile tha local merchant and ask him to order the articles desired de alred tt if they are not to be found in the merchants stock the merchant will very gladly do this and the merchant and customer will both profit the merchant can sell you what whatever everyou you desire fit at as low a price as the mail order house can make you on goods the same quality and he can make a small profit the customer will profit profet from the transaction because he will be dealing with a merchant who stands back of the goods that lie he sells and alio who Is easily accessible in case the articles purchased do not prove to be nil all that the customer had expected give home merchant preference why not try this plan the lie next nest time you need something which you cannot find in any of your home stores the merchant in the average sized town cannot carry in stock everything that all of the people in his town may want at all times it would require ft a capital many times larger than the average merchant iner cliant can command to do this but he be does docs the best he can ile he ordinarily does carry in sabek at all times many things for which there Is 18 no general demand in order that lie he may meet the needs of his customers to the greatest possible degree but there is a limit to his pur purchasing chasin abil ity lie ile Is always ready and willing however to make every effort to meet the demands of the community why not then give him the preference over the far distant mail order man it if you must have sor something which Is not to be found in the local stores ile he will do the business in a satisfactory inn give you as quick if not quicker service all and more satisfactory treatment and the chances are that he will give you better values for the money finally whatever Nhat ever profit Is to be made off on the transaction will avil I 1 stay at home and do its bit toward making the merchant and liis its town and incidentally yourself more prosperous no business can be transacted as satisfactorily at long range as it can when the two parties to the transaction meet face to face the only exception to tills this rule Is in the case of the mall mail order man himself who can transact his business inith w ath greater success to himself tit nt long distance than lie he could it if he had to meet his customers face to face thatis that is the reason that he be does business by mall mail instead of selling to the people in his own city if the goods which the mail order man advertises in his alluring cat were the bargains that lie he represents them to be he would not have to go outside of the confines of his hia own city to sell all the goods lie he could lins possibly ably obtain but the average mail order house not only does not make any effort to sell in I 1 its is own city but will not sell to anyone residing within the city limits the mall mail order man does not want to meet his customers face to face lie ile can do business better so far as lie he is concerned it if his customer Is some hundreds hundred 8 of mile away from his ollice office does business in open the man who sells goods over the counter on the other hand does business in the open me he cannot hide bide behind a corporate name or talk to a displeased customer from behind the locked doors of a private office ue ile knows that be must face the mus music lc in casele Is a party to any transaction that wont stand the light of day ile he knows that he must satisfy every cus tomer with whom he may be dealing or he will lose not only that customer but birt probably others who will soon know all the facts if he does not do the square thing by any one of his patrons there la Is no reason in the world tor for any person to send his money to a mall mail order house because he cannot find and the article he be wants nants in his local store the local merchant Is in business for the very purpose of getting you what you want ne ile has the information that will enable him to get what you want and to get it as quickly as you could get it from a mall mail order house it Is only fair to him to give him the chance to make such profit as any dealer would make oft off the transaction and it Is only fair to yourself to keep that profit at home ho ra rather comee iler than to send it away to some far d distant city from which tt it will never return |