Show EVERY ONE WANTS MONEYS WORTH natural desire Is not to get the worst of A any business transaction CHEAPEST NOT ALWAYS BEST person who buys buya from catalogue house sees only the price and forgets that value Is thing that counts copyright when you spend your money you naturally nant to get nil all you can in return no one can criticize you for or having that desire only those who are commonly referred to as having more money than sense throw their money away all others are careful to see that they do not get the worst of any bargain but one has to be able to look farther than the end of ills his nose if ho he Is to be sure that he Is getting the most that he can get for his money that Is the defense of the man who buys from the mall mail order house instead of patronizing the merchants in his own town ue ile says lie can get more for his money when lie he buys from the mall mail order roan man than when he spends his money at home but in arriving at that conclusion lie he certainly has not been able to look further than the end of his nose in most cases the man who buys goods from a mall mail order house does so because lie thinks he Is getting the goods for less money than he avol wod have to pay for them at the store in his own town lie thinks he Is 13 looking out for no 1 and he says it Is not his fault it if the merchant in his town cannot make lilly any money and Is forced to go out of business he overlooks the fact that he Is likely to be as hard hit as anyone else when that merchant closes ills his doors but leaving that probability out of consideration the chances are about 10 to I 1 that the buyer has bag really lost losi money on his big deal with the mall order man price not only consideration if buying an article of any kind whether it be a house bouse and lot or a paper of pins the price Is not the only thing to be considered by any means you are not in the habit of going into a store when you want to buy a suit of clothes and saying to the storekeeper give me the cheapest suit of clothes you have in the house bouse you want the best suit of clothes you can get for the price you pay for 14 it but you dont usually want the cheapest thing coif you can find A man may delude himself into believing that when he buys a stilt bult of clothes from a mall mail order house for 10 he Is saving money but what Is there to justify him in such a belief the mere tact fact that he Is getting a suit for 10 does not mean that he Is saying saving money the chances are that it if he should go to the man who runs the clothing store in his own town and ask tor for it he could get a suit of clothes for 10 and the chances are also that it would be just as good if tot not a better bargain than the suit which he could get from the mall mail order house for the same sum it is not the price he pays that shows whether T he Is getting n bargain or not it Is the quality of goods that he gets for his money that counts count can undersell mall mail order house the home merchant can as cheaply as the mall mail order man who sells as cheap goods as the mall order man sells his expenses are not as heavy as those of the mall mail order man ile he pays less rent in proportion to the business lie ha does his taxes are less in proportion to the capital invested ills advertising bills are less than those of the mall mail order man in proportion to the volume of his sales he can undersell the mall order man any day in the year it if lie ho wishes to pell ell only goods of the same quality and style of those sold by the mall order man but he do this because lie he knows that the majority of the people in his town do not want that quality and style of goods therefore he keeps in stock soong of all qualities and all prices he has the 10 suit for the man who thinks that lie he can get more for his bis money by buying a suit at that price than heiau he can by buying a better one for 20 but he tells the customer just what lie la buying the next nest time you think about buying something from a mall order house ir if you ever do think of such guch a thing go first to your home merchant and ask to see sea the article which you are thinking of buying ready to compare prices your home merchant Is a business man he ha gets the best values lie he can for his money when he buys goods and he does not expect his customers to do anything else all that he be asks in return for the favors he does his customers and the things he does docs for the good of his community la Is that he be given an opportunity to meet the insidious competition of the mall order house ile he la Is perfectly willing to have his prices and his values compared to those of the mall order house but he has a just complaint nhen hen he be Is not liven given a chance to make this comparison if nil all buyers would take the value as well as the price of the article they are buying into consideration the mall order houses would all go out of business tomorrow |