| Show newspaper A business bubines I 1 s guide the newspaper that carries a good line of advertising is to the chopper sli opper what the time table is to the traveler and the published publish ea guide is to the tourist busy people will study these advertisements in the home or in the off office ic e 1 as they do a time table and before bedfor they start out shopping they have bava determined where they are going goin i the mic newcomer or visitor in the jhb c city ity finds the advertising columns of a news newspaper papera a reliable guide to t points of interest a matter of interest and timesaving time saving E everyone everyone expects the newspaper to do a lot of boosting Its it should bould but in order fo for r it to live and keep I 1 out of the bone yard it must have means of existence the sab end of a paper merely pays for the blank paper that is if all the subscribers pay up lip but the advertising is is what makes the paper it liss to have at least a little from every bubines bu sines man man in the town even to be a guide are yon assisting the edtl tor so that he can do the boosting just take a good look over the columns and see if your ad is there and if you are contributing toward the assistance of the newspaper the way you should to keep it il in existence so that it can boost and represent you in the mannet manner I 1 that it should we do not mean that the newsy paper is an object of charity not by any means no one gives any more during the year than the editor does of his stock and trader traded and he expects to earn every dollar by good hard licks la and n ld does not demand of you but as a matter of loyalty he does ask assistance in the way of legitimate business |
