Show BUSINESS OUTLOOK AND HARD ald as conservative men looking the facts in the face tell us we shall be disappointed it if we are looking lor for any extravagant improvement in business during 1922 there ara are still too many factors of uncertainty they say such as unsettled freight rates wage disputes tariff legala tion and others by all of which the business barometer Is influenced ani to which it is sensitive they predict therefore a year of strenuous competition modest profits and probably extensive absorption of weak commercial and industrial concerns by b the stronger and more efficient organizations which have come through the recent period ot of readjustment with their working capital practically unimpaired it if this forecast is not as cheering as it might be it is by no means dis cou raging and there will be prud ence and safety in accepting it at its face value if it turns out to be too pessimistic so much the better while it it Is now discredited and ignored and should later prove to be correct the disappointment conse quent upon the destruction of false hopes cannot but be keen and costly upon certain facts however in the business situation as existing today all observers seem to be agreed these briefly stated are the de in the farming industry is lessening jn in intensity the ment wave has passed its peak wholesale markets at least have reached a point of 0 comparative stability the congestion of banking and mercantile credits have almost disappeared in short the worst that bould happen has come and gone so that improvement gradual and slow though it maybe may be Is certain in this connection one other thing is certain namely that business la fix the days and years just ahead Is go ing to call tor for the application ot of more intelligence a sounder under standing of the great forces which shape supply demand and prices than it has required in the past the ignorant speculative hap hazard business man even though reputed ly hard fisted and even hard headed may continue to get by with a profit in the strenuous days ahead but the chances are against him as compa compared red with the man who really ing the new requirements and eions of production finance and trade senses and accommodates him self to the broad and complex in fluentes fluen ces radiating from the changed conditions and emanating perhaps thousands of miles from his own fm mediate field of operation in other words the successful man of the future will be a student rather than a sport deseret evening news |