Show mm HI j 'J ‘ M3 " IMPROVED I TTVTTrr AhT SnTKTYAV APPTTr A Tt :M 101 J £ i : ! ‘ ? A - v ’’ Y ' r " - - ? 5 i" -b T J ROADS pur auto i ! t -stOSH®3S 1 - ' V X r- GIVE M “ LIGHTCARTRADE h -i ' X t ‘ x " Announcement L £ SEVERE TEST Tons Motoring Public HAUL mp Pull to rom Heart of u"t Works ARE 7'" la j -‘Vy tp --x to X Mariufacturers Building oh of Cars Record ilimei? Z Service 4 the business extensive and Garage Botterill enlargedopr Garage BUELL ROY of made have we and have BY increasing our taking over the alterations such that we are service i prepared now that they give the best both anywhere can get day in and says this night cities and c’ubs identified 5Ve the leading in with the will carry complete line a of ‘’They a2gSK se Tires and : Accessories equipped to give and you thoroughly are and expert t - 123 South State Absolutely Was St ireproof 4051 Garage fortheJexposltlonn The 4 41 CsrJlSVroBnv AawJ mm I I Say: “Tire E i cbtofet j TM n H13 flea — that’s why drive'e SS Unanimous df IRESTONE' TIRES ami RIMS : i rom whatever viewpointtire efficiency is judged irestonje Non-Skids furnish the full answer merits of irestone building The massive letters of the packed-in satisfy alike the varied standards progressive dealer discriminating owner and conscientious chauffeur With superlatively good materials the specialistsof America’s Largest Exclusive Tire and Rim actory have produced for you this tire pf supreme comfort and car protection sure traction maximum heat resistance — merit for the summer tour along with skid prevention 4 ' i 4 non-skid tread right-angled against skid in any direction are built on to a body of giant strength This unique tread with its extra volume and toughness of rubber answers the demand for safety without the addition of destructive metal appliances It also answers the demand for economical mileage and minimum tire trouble s- of car "contracts I rDwM3: fKMtail VYXGM VlJMa I Negotiations ’fr Among the pleasure -(’Sr I - Co rz The Chauffeur Iw O lift? and carried a 1500-pound load and trailer weighing one tori and a three-fourths of 27 up a hill per: cent grade has interested many mining say the agents and companies many inquiries have come in since the news of its recent feat was published are being carried on with a truck which has bought one company and figure on buying fourteen more in the near future reighters of the deserts are also asking many questions the hauling and carrying as to power truck and capacity iof the not a few persons whc have government to are writing in carry mail from the mountain districts to ask for S? m strong for IRESTONE rimtone pulled White Automobile : 'jHdmAral'f' Wj trailer carryinga a a of the salt wagon three-ton load company'stotal carrying a load of eleven tons making a The recent test in which the machine I ‘m wH I - "J five-ton service 9 load " -L - for because three-ton TjMp and eceaamy etBotoriBf TIRES” future a 1 r to IRESTONE Mr plant with: will pull to town load and efficient ” ' d but they do cesw back for more qualities -movement lugrgi? yjmtgvi come often t tomobile industry foreshadow axnuch national Significant-of this movement is the fact that the ourth American Road congress has "set Its dates for Novem her to 14 next and th place of meet-' Ing will be Atlanta Ga Last year this held’ In was Detroit! This? will be the first the ’American meetingof Road in congressth® the'soutn'It isa recog-ol enfergy and jjrogress that has been made Bn that section in tne movement tor improved roads the plans that have been during the wintersqason'isl that made’ of a highway to' cost" ?200p0D0 that is to be on lit rancisco between San and Los Angeles It is expectedthia road will be completed' in time San rancisco exit year Officialsof the 'Lincoln Highwayias-oclatlon BSGLnAn't VwSWntCTl I t'il iZ iiESffilmsSsk don't hack of the A demonstration working of the machine is to be made for the Utah Salt Tuesday when the truck will start at company the company's Auto au-i larger r SrosfinaE The Dealer Says i efficiency any : hotels directly Car Owner Says Says: ' : chose Shaw and the company particular machine over others in a demonstratin it was and conclusivelythat it wou’d carryproven haul a heavier load up a steeper grade and through deeper sand or mud than other the west ' ’ 5 of The airview Lumber company ton Pocatello has ordered one truck and trailer for Immediate delivery and two for delivery more motor owners to t to i UIMM to x extent an e -The machine’' to t ? Ofc) li&l li-2 Detroit Mich April 4— With the advent of springUnqu sstlonabiy Js coniIng' an Added impetu tb the' great na-' tlonal in the movemen construction and Improvements'o: highways' DIscusslons In the winter gatherings of civic and ln the organizations men trade in the to w City and record of the four wheel drive auto truck have been pouring into the Balt Lake office 215 did Ison street ever since the machine was first advertised in Intermountain papers” says A E Shaw local agent for the truck Mfrom the amount of interest shown by prospective who have a hauling buyers must for rough and medium sandy country there will be a good market:during the coming seasonfor the new BIG-'PROBUEM i L B 'Inquiries as e ACING n ’t fl Eleven 5 1 r ' REINERY i 1 Will to IN SALT —i Attempt 'Big' to nignways- ivaiionai 1 ' ROM tti t ‘ sj Capitol Garage 7 i A - -se v r pplyi'ng the Country Adjaicent ’ l n TO IMPETUS Dealers Consider Su - - -every whose heddQuarters In information Detroit jook upon this- as the are beffln-3t“n1 highly prized testimonials the most larger ori the part One of that the headquartersoffice of or the entire movement nation to the has on file is an order from tO the’TJncpInhighway concernStates form th bodies being aided In Los stating that the Studebakercorporation the United Tirestone lire & Rubber governmentin trucks which Company of New York intended to take up its outstanding it asks to be allotted fifty more Angeles Manufacturers! 's on Watch preferred and It states "that stock at once iare denied as soon ae possible 147 State Street Salt Lake City Utah Manufacturers identified with the" Electric Vehicles Too by the banking houses it intends to use the machines in Tthat emphatically in bycle afad newer cars light car mod-ls the going is so bad Distributor for With th increased tendencyto sup- ishandling the that Studebaker securities It horse-drawn where vehicles have these developments ply and other trjicks irestone Tire and watched highway a with a light gas par as probable the report is due to The Rubber Co Akron Ohio marketl with a great deal of interest the ifact that the too great an to be practical in the cycle also charter are expense "America’s-' Tirc and Rim indicated to car company’sshall be Largest Exclusive Makers" Not so much from the necessity of ihav grows veprovides that a The four wheel drive auto truck special fund manufactureelectric Ing tho best r°ads so that their a tendenc tested thoroughly for three years set aside for the redemption of the was hides which will sell at a real popular will be fully in Texas: since price stock at 1125 per these conditions serviceable share at under they that Rumors have it that there preferred placed are confidents the light car time after the large order was 15 1914 and the axe several concernswhich are looking any March win negotiate practically any road but such vehicle date on this provision toward manufacturing a which would of the 'possibility of broadening because Two that have taken definite shape are spread effective havingpassed the EXPOSITIONS SAID TO their sales of the report that the market the Columbia Electric Vehicle company The progress of this Is new phase of of Detroit by C Would immediatelybegin the company redemption manufacturer who has neither ‘equipment headed Krueger a WRINKLE IN AUIO the automobileindustry by leaps and TIME WHEN ANYBODY identified with the manufacture of the stock or selling forces man for years bounds Not only his aT national of electric cars and a concern "There was a time wnen almost any and already been created that It is be TIRE sort of business understood will ord COMPANY’S man could go into the put in "order but OUTPUT thorough' working by the sons of both Henry headed automobile it called and local organizations born each game as was arfebeing and Thomas Edison Up to the present 'mafte IT’S NOW PORT COOED MAKE OK SELL good His day the last ASTONISHES VISITORS success was measured or instance has public week only by the supply of autos he announcement of the intentions broughtto light two additional organisations of the latter combinationand the could get from his factory or factories In Buffalo arid Louisville has not name been BUSINESS ALONG COAST which they will adopt And were 2600 completed tires form automobile salesmen Many cycle makers have Although who made from every line of but a small part of tne dally output of endeavor reached the stage of AND production are AUTOMOBILES IS PAST No for STARBOARD LIGHTS faded with a difficult problem-?-that the UnitedStates Tire one grew up with the business of company’sto plant ther business night and in Detroit it nevertheless grew up in a Will Make Accessories the developingnew factories within the forth to in day seems success a short time before they must of the Garford spectator to be quite a load sprang A Garford father when he Sales Manager Says Everybody necessary Automobile factories grew up everywhere recently sold his sees a processtonof four huge begin to‘ realize on their pioneer automobiles who auto late as 1912 As and even interest in the loaded to the guards on their result is a fairly general scarcely a Orford plant trucks goes by without ord factory month Be casting plants with at Elyria is way "to the a distance of Will After Meteoric Start Businessan announcement about for working again steppingback into some Want a New Car During that some auto Maritime Rules Are Now tng' new line near to the automobile ten miles our space and machinery available for Imtruckloads of is to be ’built or is being put on the nn Garford company was taken over tires would cause comment anywhere air Time Settles to Business Basis Applied to Machine TDRninra rnn irr the market but the sight is a rehabilitation of it will be remembered by J N Willys common one in Speaking longer attracts attention Salesmanship Will Count qf the old plants it 1s interestingMr Gafford has Just purchasedcontrol except andfromno strangers some Navigation to note that the EdR- Thomas Motor-Car: of the Dean Electric But the salesrooms are no longer company of pEly-rla’ W S Theobald Salt Lake agent for The Deaji sought out by the prospectivebuyer plant id is again company manufactures the United States tire says that ‘‘California will before the end of Jn the past to becompany put in operation Buffalo df as we find but thia time a number electric automobile accessories when the Today in Butte recently he found an unparalleled least Including year absorb at is sold because the cycle car? fcheproperty horns automobile makingLi speedometers lighting demand for this brand On account more cars than have ever before been “Born during the mont in the first place has been leased ’by the Lbs Angeles Cycle and starters prosperous manufacturer Port and starboard lights for autosome generators of its qualities sold in that state during any one and in the second place Car of Los Angeles CaL exceptionalwearing on period In the world’a mobiles is the latest Wrinkleand All commercialhistory advanced company the rough roads of the outlying Montana says E sales manager dealer has in his year” Jordan the of the' cars built" for the Report fa Misleading and reared in a decade of employ few cars in California districts as well as of the Jeffery’ in a wealth capable men who Salt Lake" have been on the city company the cars that to be in know market are snipped chassis Reports cqrrent duringthe last week streets after a study of and plenty the automobile business the manufacturer makes even to the equipped with the red and greeh statement incompiled all of the United parts has been classed aS one of the greatest material in the parts of the conditions in minute that heretofore have generally States the buver what and can te?l take abnormalitiesthe industrial world nas maenine behn a?rbciated "With the sea large increase will not to sell "This he has fk to the rules of ‘4 place ever known” says R T Robinson well this might navigationthe immediately although the market To sound pesslmis-: starboard or green flight shouldlbe between now and September will known in automobile manufacturing tic but it is not meant that way It ° ’ ' e constructfeeders’ - I ‘ 1 districts ‘ i i machines before become -caused NEW i organization -WO AUGURWELLORAUTO ' - ' recruited i -car - I efforts controlling today -The iri businessThe i of'- Detroit -old thatthe " one-third -has because S Hri-terns Ac-cording ‘-ome I V i sold in placed on the right side of the auto iq take care of as many’ as were IS intended to crethe east wn tne other hand the circles of a will be that section last year spirit of manner thattheit starhAarrt However last optimism founded however sucn "Thethe meteoric growth however was ate onlv from big increase will come across Waw during theevery’ not upon facts and not fancy outcome of abnormal ohdi-tions the port or red light should cast three of the year is a big market for cars in and months when but the result of in "There revolution who intends to have new car ray except across the port bow man speed country and in all parts of the no which began with the bicycle thisBoth lights will be visible at for exposition year will make his purchase once and passed the stages of the world for American built machines This large increase will be due through looking at the machine de ad propelled but’ unless it with th’e when and steam ©Mdealt with as California motorcycle wagon iJTlealt and when so seen the onloqker to the desire on the part of ahead to the crude internal market in almost combusion machine people to have a brand-new car When other line of may know that the auto is facing hlni propelled by the already ancient ’hvefy manufactured If only the red is visible the car tvill relatives and friends visit San rancisco plant goods the salesman dealer agent and be on the starboard tack or with’ Its and San power Diegoto attend the: big manufacturer will feel the effects of left at a period fairs during 1915 “Conceived when tired 'What side towards the pedestrianlikewise dull period business men mightis’be really termed business wanted a new form of but’ which if the green light is seen the auto “The noriawest where catching of recreation up developed duringin years will then be known to have its right are rapidly' Improving will take to the superficial when traveling the supply demand” every minute consumed side the the streets the same towards man on aboutwith number of cars as last automobile' tendency- tow-ard meant dollars the Local automobiledrivers are welcopi-ing year a an no that nurtured on a article demand tai that TO the innovationas they say during the summer owing to was other the manufactured with the addition of fog horn and4prospects of an excellent crop a Of industrial ha our growth fewlifeboat's to use in Case of collision the southwest will Have u “Texas and known of the city’s ‘‘deep sea” Crop prospects 'are on some banner year the close of 1912 the automobile free "At roads Salt Lake will be rendered ndvibetter than ever before is money business stood second' only to the iron nights jthe and their statementon the number on dark even when investments are Increasing steel Busing is in better sof bicycles already sold this season "The south shape than ofand that industry and was a big part smoke nuisance is unusuallyactivep last year with crops improving while and on the great different number of “But conditionsare now received thp middle west has not during bicycle 'dealers of Salt which The immense demand upon which the Lake the past year felt any that the popular sport marked auto business nourishedand grew’ lias Of the assert is far as aQto-rnobile passed early ’90s is back into booming as The coming auto today sales are concerned manufacturer favor in the United States as it has to by the dealer gs was "Illinois Indiana sought in Michigan and Wisconsin isthe not great extent n BlCvcle case in the past and in tfirn the Europe in fact all of the corn belt of the United States have more Louis LaMdealer or J Anderson Salt has agSnt salesman is not sought out states — will show a large increase than they recently by theprospectivebuyer except in rare pruers now can fill say for the Thor — to the dealers? motorcycle The central those who have tried to obtain malate from his old shop on West Temple moved states have already considerablecases chines in the season unless shown and to new ard larger quarters at 1829 Be a Test Year increase while in Will orders are sent in early Lt is most ditto over last year S State he has installed a free' where the the business “In other the auto industry ficuit get east automobile is words even unimportant party motorcycle garage which has passed from the life Salt Lake being an old center of far better than was prophesiedsome ruled where demand the largest and most encompletein §alt to the life where supply uiuwiasui umiiuic wneeininn may look months ago" supreme Lake All motorcyclists are welcome reigns and the coming years and forward to a decided boom in cycling bring their machines regardlessof years in the auto business will see the during the coming season say those their make says Mr andLjie TIRE Anderson great law of the survival of the fit’ whoi keep in touch with developmentswill overhaul them play the same role that it In this line of important sport and already one Thor of A new the has industry Piding club always played in every has been and the organized since the beginningof civilization rthers are in the process of forma-iorg: United States of agrlcujdepartment the “To automobileconcern equipped Short races In on dirt tracks ture for use in the forestyserviceIhd with the selling organization and modern Salt Lake be held this are to will be delivered by Mr summer Andersonvto as well as and it is possible manufacturing methods that a few ‘cen-turjcs" the oftice trom rill Oguen which labor devices will go success saving stares the old course Nev may be held over be sent to Ely where it rhe Only defeat in the face the that was so popular here years ago used 1 x 5a- a - - j a : ‘ retail Smce Our Reductions Makes Goody ears 16 Than More one-cylinder z ‘ a conditions - increase ’ CYCLING SPORT DUE BECOME POPULAR annals ‘ AGAIN ’ a -gable AGEIST MOTORCYCLE NEW QUARTERS I inquiries 'o’ Thef act are the©: Our answer Those higher is at tires because' of costly features used to cost one-fifth ttiore ian other standard tiro4’!rt4 ? No-Rim-C - cr' jf 1 I -1 -J justified 4 Yet they 1 t 1 they excelled so far that ot tsbldany other tire as they do today b I HOUSEDIN be a ’ itci I--4! 1 he-says-is No-Rim-Cut ran factories i according have had scoresof experts working for years to find ways tires And to better they all agree that better tires are impossible ll soon v depression We ' t ip any THOR i - prices can’t way whatever -f t 5 this: f ' L i i -to OOTPOT GOODYEAR 9-horsepower i ft With mam’moth output came’ lower factory cost Our overhead cost dropped 24 Then Vi ' JwKv ilk I I k J 1 factories new machinery efficient brought mew y costs down end down And wedropped our profit until 4&t y they averaged 654 per cent I ' J ra&cL is one - During 16 tiigher thanGoodyear prices — some 'almost higher And to knoW prices iW sin crle justifies -what With Al! prices are easily ex Higher prices lack a of shred basis save smaller output or a larger Those AkwONOrtiO Tires WeatherTreadi or Smooth are the facts You don’t care to pay for chimerical advantage and extra price buys nothing else THE Thl j- "i GOODYEAR Cmpaj L Any 'ize TIRE & - RUBBER COMPANY AKRON no connection whaUvtrwith any other robber ceaoani which Uie the Gaadyaar ‘I ADealer can supply you GoodyearTire If the Ranted not in stock he will telephone our Local Branch IGURES x r Shift of Workers Production Close to Brings the --- : Palace ' - Now Laundry Drives OHIO name 1 - mV in the factorv of Some statistician Tire & Goodyear Rubber that company O has figured out Akron tire one of the factory if week’s production the tires piled on top of each be would an other figuring of fpur average inches height per easing would make stack a many feet higher than Pike’s peak When a month or so ago a third shift of at workers began operations the Goodyear factory and the wheels resumed their thehumming twenty-four hours a day management time the 33 h i predicted that within a short fire broughtto 10000 pneumatic tire does not include the production would be day This refers a fw J AG to only and tires carriage tires motor truck bicycle of tires etc which Goodyear a large quantity The record produces of tire for five days of the production past week shows that the 10000 a day prediction is rapidly being mgde to figures come truehere Nofour Saturday the reason that are Included Saturday afternoonis a holiday at the factory and there Is no Saturday Goodyear 'T’VTs? 5£trfaw night work The week’s pneumatic tire production ran as follows: 8296 Tuesday S808riday Wednesday 8637 Thursday 9412 9364 total for a the’ five days of 44417 tires for the equipment pneumatic enough of than 11000 cars Goodyear more v'’ maintain that this output is men more than twice as great as that of raiace launury appeared on tne aaaPUve tor laundrvand lifirht’A naekace any other tire factory in the woMd the past for the same period of time and the streets week with a new Stude- work The car is one of the few on the pointed out as proof of the baker delivery car Thft figures are car IS rrtlPtl markot With growth of Goodyear sales tha nanAl-ctvIa of hnHf body especially with the panelstylenf Annla!1v ind electric lights mu The electric starter x- m iL rt - --— ’--i-nox ir v X w i "V v 'V' - b -K- j 1 r J w -r t n w? 4 ' ‘Vt 1 ' (1432) ' me ' - - - t I ’V 1 II ma k short effeqtivq wliere'especially car make' hauls frequent starting vnr wmca 11 a nuiiiuec nujiiuec oi OE airierent’i anieron bodies glvlnga selectionsuit able tor any class of afc ’1 I -- ’ 1 d 1 W I ' ’ WT1UinrjtfVWM’CdfloXCv sM rjiitiJ--WWrYieCf‘JJlffCTL‘'C??Tr7 r vr---nn-i L : i-l'' -w the - is Mtl Studebaker 10)000 Mark v Monday K 4 HIGH f Third casings profit No-Rim-Cut these I ‘ REACHES J ’ if5 Lower plained GoodJTear l-every wants user -tire 3 All-Weather double-thick tire at sell makes have Mark this Not another any price has one of those'costly features lj913No-Rim-Cut ’ Now’ tires tread prices ’dropped' 28 per cent Largely of pourse (because of rubber reductions They reached a point which other makers of good tires do not care to reach one-half our L ' ” No-Rim-Cut four costly features found in no other tire One makes impossible One saves and it adds countless blow-outs to our tire cost $1500 daily One lessens by 60 per cent the danger of loose treads And rim-cutting New cent pper iXMma l( I S M w&V ' |