Show O l n'l : TTTP ! J"' 2 k I Illi I I I "" """'" IT I UIU II1V i Hu- CONSIDERABLY t t T XT A O A m T rrrrrrcr UTTTn T TT rrmt xr a int -rvrr jt ’ ' -- im - — i ranklin -- - - - ?T- i — Pulls s it i ' -i Big Loads Around -J ' Streets lo HUrumUDILLDUUIW!d 4 Wj tJTTiTJTr'DT T ' ' - nroinM lllTfiiiiinDiir Dnniro v K rfe AT TTETD " 1 onDCHi l VARIED V ‘ s’ A ! j ? IRJlT : — J vw r u rrj-r -n Rai 1 m 1 (iL3 i w jmi th car ® - V L 'Pi - I"- Germany II r Belgium’ Cars and Rule ) ' Welf rertch Are I I I 4V Goodrich Square ing 1 W' ' V7t Jri - f I r ' of 1 ' L'" ZZZ ZZ J BZ Z rfZ Z ZZZZ' ‘ ST K st A A W 9ZZjZZZwj u their II fj woodides J ll p I hr 4 oLnj-LT-’orM- z-aai onn-njijjwnnn' A A -juulj s Take ' -j y j-v ’ j least i a a i ! de--slgn J r Z ZZ frtrAJvmtLif & fiUjqIrrtffZKi B tBr 'oL— K B 1 'h is J veryBlow Tires 8 a HAL -Kalapton H m W i I pronounced fl Aw f at Equip i' i request ' six-cylinder Q r vw rear Goodrich -his r unnecessary chances wheels with no the --a THE - utr Hl Un Z Xi W y v - i-1 ssfSKM'Ms A'VAt ZZZ ZZZa w ill u q -s’ 7-- -'x necessity M M a -jy-j-n-j--jtruTTnnr -z-- - hi w iviviv z9 this backs up the Goodrich Safety Tread the that group of bars and the cross-tie — form the Safety irst symbol for the motorist before six-foot 2mf All rSSSHKif t'- tendency r r — livest jfr I — wi8WWL-Tl’lrr'Z — Tires layer of the finest fabric the best rubber— the whole tiretread side strips bead and all— be piece in Goodrich Unit comes one Molding — the original Safety irst idea in tire building the go one of carriage makers for the body numerous Conse-iquently there are almostasthere many dlf-I ferent designs of body as are of chassis designs being unusual are shown abroad including the boat body KveE with itfffcopper riveted laminated either and doors at all without with or shallow ones Another freak style is the aviation with limousine windows in the roof "Design abroad has always been in the direction of getting tne entire car 4' closer tp the ground than is practicable Sif' here With the present strong in the direction of small cars this is more noticeable than ever It is notunusualto see enclosed cars whose roof a can jltltjiw stand and This is man see over extreme r"y y: of coursoi but it indicates a x due partly-io fad and partly to tendency the of the chassis and reducing body to the capacity of used by weight car “Texas” yesterday the weight of the power consideration car The reason why the ranklin Six tne small in engine and it can plainly be seen that is not only wonderful performance very than other much more able “While the growing preference for of pulling twelve by a thirty horsepower car the same wagonswas weighing cars of able hut is the six is not so neck the city streets power rating marked in indications Europe as ahis ranklin around 1’000 will have great deal than higher poundsthan more cars of much in this country there are furnished by special more thirty horsepower rating is of power because the big particularly in of by the Salt power England a Lake car weighing 4000 pounds factor Automobile weight This was recently trend It is toward usually one in itself abso-lutely considered Horsepower shown at the alcon hill for the hardest means Mount even compariitlvely small ofcompany tests on the cooling oY nothing to the contest held by the Denver owner of an au-I climbing cars” a car to pull large load at a tomobile the proportion It is club the auspices of the between Motor under speed as this is the condition the gives association The horsepower and the load of that American Automobile that usually causes the most heating PRICE the car its ability the big ranklin won first prize in the large Many In speaking vHth Wall paper 1913 stock William T the “Texas” after heavy high-powered motor cars cancar class in this contest Mount & Co 127 E irst he said that he would estimate not equal the low powered cheap South half the parade cars is 7000 feet high and the climb to block east Salt Lake theatre — load pulled as about five tons and in their ability to climb hills and to the peak is very dangerous Theroad that the car performed beautifully get quickly This ia simply up the steep part of the mountain is away used for this pull was the in the light-weight The car ranklin cars each three and one-half miles long rising regular thirty horsepower unit Of horsepower has less load to in that distance 2n00 feet and most Several people remarked that this was carry than in the large heavy car of the grade is 20 per cent and over not enough power for the load that In a The road zigzags Ability motor car is really up the mountain had to be pulled judgingas most people of what it do on hill side with precipice on one side and measure can do tiat the power of the machine or what it can do on rough roads the sheer wall of rock on the other and is is TO measured by horsepower There just wide for one car The measure inof the long- run of the pe enough really nothing more misleading than formanee light weight of the ranklin the was the term It “horsepower” as applied to easj to sec why’ the big factor that gave it the ability to the automobile as it does not take into ranklin is a ca maximum abil- win mis race to "Manx i 'ISB' V I-:: Every purchaser -the f AfRauHiia vAMmI 14 MOffl tire-knowledge i to J til 111 1 'JWAISS1B -design ISP I idea tire and Goodrich tire-making which gives leadership enclosed B original irst The quality of Goodrich Tires today is the standard by which all high grade tires must be judged This is because they representthe perfection “There are two distinct school in European coach' work”' says Mr Wal-dop "Germany and Belgium go almost to well rounded exteriors 'While rance to adheres corners square with only a slight arch in the roois of enclosed bodies England draws from both and makes her open boules along German lines with bodies more tending toward the rench all factories build "Almost European jthe chassis only and force -4n the was Safety zzzzzzzzzzz Mold Unit -A Ew-ropean 1 M - ollowing his recent trip abroad B D Waldon’ v!ce president of the Packard M'Qtor Caxj company makes interesting on the trend of comments design I of as Rounded Whilei r I SHIV 1 i I alcon Best the Long in Run 'Z xuifz3 j -Advertisement S because l' GASOLINE f‘ Here are the lowered prices on Goodrich Safety Treads that make them the best quality tire values CONSUMPTION motorists ever received a a ’Hit 1 GIVEN Smooth H a TEST BUICK Siza Phcm r I ' o Obtained Results Made Trial Run in WHOLE ORGANIZATION the entire trip was one of the instructions Chicago newspaper men who was under at no time to permit the throwing out of the clutch It happened there in Metropolis the street were no delays at any of of Illinois crossings that the rules laid car so letter down were complied with to the The weather was a mixtureof snew sleet and rain during the entire test At the time the start was made the men and 45 degrees With Chicago newspaper temperaturewas about technical automobilewitters as official ahrenheit and at the finish "7 observers and” E More Edwards’ former than of the the Amerfcan Automobile chairman of technical was aglalnst the wind which association committeeas to the government weather the Six and Buick were was 23 miles an hour blowing gasoline submitted to consumption Inspector Edwards scrutinized the tesjs in The Six car Chicago January 14 not only to satisfy himself and 201 miles per gallon and the mademiles that everything was standard committee 227 per gallon but also made a test of the gasoline the seat with ths driver to during see that it was standardgrade de-grees one-third distance LIVES OP SOCIETY SLOGAN TO NIGHT HELD TO MOTOR The conductor CAR of Application Phrase Known Catch bureau SHOW EBRUARY actories Akron 1 9 B-25 There All to Exhibitors Charge of Must Wear Evening in On Doctors J " Now BENSON R E kemedy Prieea mm Tread State S Street Branchesin '!r all Principal Cities i in Gttdrich Advertising m wwaricn ijooas that "jua VSSOWv I HEZ'W RVCS'- 'Ml :2ISSseiriA’-W3H Booths Dress Occasion That on the Studebaker Corpor ation) Headers'of the world over advertising are thoroughly familiar with many of the short pithy phrases which one comes to associate witn various com ! modities Most of us can off name hand at least dozen of the best Agree Eczema On BY (Vice-President you Safety Prieea $3300 $3500 3400 3605 3500 3710 4195 4445 5400 5730 Ohio nothing it un Motorists B-25 supply Smoetli Tread Goodrich Rubber Company B : Unexpected according - Price $1170 $1265 34x4 1575 1700 35x4 1675 18lp 36x4 2355 2525 37x5 2435 2605 38x5 Salt Lake City Branch 128 BE LOCAL AT can Size 30x32 32x3 33x4 34x4 f It Excellent dealer our 30x3 -is J Y Safety Ire Irea POSTOICE MEN car engineersin this motor country CLERICAL WHO STOLE URS have signature come over their own After making advantageousobservations out with statements during the past at the recent Chicago automobile twelve months with facts and figures rank Botterill and Sam H Shar-man which will prove conclusively to motor GET HEAVY SENTENCE members of the local show committee car owners that a motor of TO BE INCREASED STA equal displacement have horsepower or piston built that a Society recommended with of the night be set apart on the local show’s quality of same workmanship and program In line with their suggestion is in its of really less expensiveto operate most photographic production Thursday 19 has ebruary tle sentiment pf been selected evening than the four an entire manufacturing It was agreedby the and sales visitor to “I fin that the Pierce-Arrow ’for organization This tlie show motor Appropriation for Additional oxen Assumes 'Blame Chicago car company sold more convincing sort Of slogan ie the rno night there attracted larger cars during that the reader bears longest in mind November and December than numbers of the Windy city’s elite than any Help Will Be Available After Crime Saying He Planned or some time has had been seen at the show on any other months in previous our advertising corresponding featured the phrase "Buy it and it was generally years the history of their company because evening during July ’p spoken Theft to oddi its of the sliow The Light Six Hudson found Studebaker" Often am On asked of as the big night this sentijnent was those in in the various cities that had visited where first phrased Society night all of charge in its booths at the Salt Lake has had a adopted form And always show will be tremendoussale and has am forced required to be the most to that we don’t in dress to and admit know appear evening proven popular and all booths will he decorated One of our dealers insists that it was with talked of car that has been placed on Congress may July make an appropriation Sentence of five years each In the flowers available first heard in his salesroomfrom the this year It after foradditional state- prison the Would appear was pronounced yesterday lips of The new exhibitors signing for space that market the Hudson ofyall clerks at the Salt Lake postoffice to a Studebaker owner who had during by company alone Judge M’ Ritchie on Joe 'escorted a friend to the past week were J P owler the coming handle a condition his store and was manufacturers appreciated congested mails Utah Oil & Refinin helping the the for a high-grade light in his proofof gcompanv demand which developed when regulations who pleaded salesman were oxen and Berry Bender Oil company the United Studebaker superiority is car and even the eastern made several months ago thatthan no post-office guilty a few days ago to There burglaryIn Pettv Dirigible clerk eight traveling staff company show Hudson representative on our Snows failed to will where the may work more the They Light Spiker Electric of second degree admitted who insists that he brought such company company have competition out any consecutive ten hours an any and the Monarch Motor Car company company stealing furs valued at 11000 from incident back to the factory from this season their new to a letter received byi Will G one on total to date of thirty-five model of his trips and told it to a making arrell secretary of the store at 124 E t’ of “I believe that our local show this Commercial Broadway number for reservations exhibit spaces club friends At the South Bend Studebaker The year will be very successful Indeed The yesterday from Senator ’George' pleadedfor mprey before cxen committee is elated’ considerably location of the building in Sutherland was He told the court headquartersthere are veterans' who over the interest being the passed insist that “Buy ft shown in the show will be held is ideal andwhich was made to ho and his partner it’s a Studethe Complajnt SenatorSutherland that that were hungry because event by all the baker" coming automobile by the Commercial club in January and they stole with the dates back in its first application is particularly for the giving houses-lncluding and repair adapted purpose accessory that' Salt Lake business days when automobiles of an automobileshow” beyond the horseless men haveof of selling their loot allto get food for theqconcerns A spirited though friendly failed to get carriages immediate delivery wer4jiown as rivalry has the oxendeclaring assumed blame sprung up mails since the eight-hour’ its origin all regulationscrime he induced to Whatever we know in an effort to among excel in their wise Bender The ads housewife turns to the went Into effect Also it is said that join him in that since we have been usingl the breaking into 'the stored displays will undoubtedly store with the confident which feeling feeling the increase in the parcel post business He declared that after getting the fura phrase in our advertising it has become insure attractive booths that she will find one or iriVre dollar-saving has tended to add much work to he and his partner didn’t i'a focus of Studebaker sentiment to The respectivemanyfactories have been know what to rarely the regular duties of clerks The number which opportunities She la do with them and every member of our organization asked to furnish chassis models and disaj pointed made no effort to of clerks to be sell them looks often parts of their products added known consciously or unconsciously open for will guidance in his day’s The decoratingforce commence work Keith building work atThe theshow David Monday "Buy will begin Our slogan it becauseit's a and continue 17 ebruary until Studebaker' may have been first 21 ebruary as a sales help It has proven even more valuable however as an CHANGES of the spirit of our organ MECHANICAL bo long as we continueto live ization up to this sentimentwe know we can justly feel assured of continued and sustained business success show six-cylinder a four-cylinder -a material local i ConflnnHie Statements Aboat D D thatSociety Prescription D I October 1 j rite to MmDr Ira T Kans you are affected with skin any blemish even the slightest or a temporary rash try D D D today Use it according to dlroctions how the skin Is Notice cooled soothed smoothed refreshed the this liquid is used simple wash and watch ydur cure All druggists handle D D D to us and we will tell you of the Comb marvelous efficiency of this remedy as well th PSki® Boap We offer the first full size bottle on the guar-that unless it does what la 'claimed it costs you nothing 1 : Continental six-cylinder Vulcanizing a 1 ' according -JhencLntlnuo ' Dr a I sen-tence I P-Pt permanently 1 inside - exhibitors i Schramm-Johnson ! Soap -Set I instant I BDD I I Caldwell Gabbert If excited I I a MD: In my Geo T Richardson epinion t D D should be- applied tn all caslesh of akin disease an immediate relief to the Itch a —calm to nerves soft soothing yet a powerful agent a strength to the general ystexn” ' Dr ’Unna Holmes: "D D D Is os near epecifiefor and the a ecaema quinine for malaria dreaded psoriasis as Isprescribe jy D D constantly also for salt rheum tetter barber's Itch pimples itching all eruptions formsof scalse sores" "I freely Ira T Gabbert: admit that D D D roaches cases and cures them more efflcaciousjlyDr-than mine" Gabbert® words are of special feigtiiftcanca He b known as one of the first skin specialists tn the state Keeps I Co Drug I Your Skin Healthy I is-not — — - 4 ! - -si OR SALE ATTRACTIVE i exploited i r prices IN AUTO wo COMPANY NOT MANY OR rank Botterill Reaches This ConclusionAfter Visiting Eastern Shows TRUCKS O SHIPMENT Packard Runabouts AUTOS GETS 1 pm 1 ‘ expression Owe 1912 equipped miles “48” fully PackardpRunabout guaranteed condition been run 9000 During last week the Salt Lake Automobile company received its first shipment Discussing the new six In motor cars of trucks from the International as shown at the eastern Motor company in which was included terill Shows rank Botterill of the automobile Tom BotAutomobile company a five-ton This is who has power dump truck just reiurneairom a trip to the eastern capable of 200 cubic feet of dumping the shows and through differ-and many Buffalo material in thirty seconds This firm ent factories in Detroit has selected this truck as being excellently said yesterday: ‘‘I found very few mechanical adapted for conditionshere in in the new cars shown at the which the roads are sometimes found changes visited The Shows Which most apto be rather soft parent change is the way of everyone This truck has the big advantage the has in 3000 motor weighing from 2500truck to pounds less popularfavor during' the past grown than year At the average and in all the the of 1912 there were few cars shows severe tests on trucks by the made selling for less than $2500 that rench ‘governmenthas come out first showed equipment This year in Ip speaking of truck said conditions fifty-four of the seventy-nine exhibitors general that they MaijagerTaylor at the New liork show displayed had never’ looked brighter and interest cars Eighteen manufacturers extended not only to the large trucks showed sixes exclusively By but also spreadingto the smaller far the greater per cent of cars listing for delivery service above 11500 are of the Many firms that have been waiting type and truck have watching thethat now the Chicago show the they are not only of “At percentage convinced cars was even greater savers but getters he than money money at the New York said "We have just completedarrangements Before the large eastern shows show there were a for the handlingof the Willys few people were still skeptical as' Utility truck believe who as we it is just to the the size that will meet a' big whether car was here demand to stay but that even The think will capacity of this machine Is 1500 these skeptical now have pounds” to admit that when practically every "" A VALENTINES manufacturer of cars selling above VALENTINES $1500 are using motors SEE OURbestELEGANT SHOW WINDOW exclusivelythey will have to of the and most line inat tn o six-cy of under is here to Valentinesthat we could procure grant stay' in the market You "In the past there has been are Invited to call general a and see our display Prices from feeling ’ $2500 Packard condition fully “30” Several -to I The six-cylinder equipped repainted — I $1 ’ 'P 1 j I p vK lrL 1 P machines ’ B 200 Ei i r w Utah Motor arf:Goi tr I E3 1 1 5 4 Z h TAMvw y cs Z S nt t r b ?p' r ’ a ra IS I c ’S-S VW I’’’1-' ( - NEWS BOOKSTORE ? 4 tZ z zzzzzzzr A 'i- r v i' - 636 36-42 St State PPP- ’ SERVI CE” 'V i Pf P W- ' P-7 ’' 'xVpP 3 Z 4 z - ‘ ” ! - t-i a A - - J A - : ' ’ ‘ - - I J ’’Av' ’ I "- I that the car naturally be heavier more to’build: and more expensivethan a Some v - - - - v - Z ' r -: zlz - - ' ” -r 4' — ' - I T - s ’ - - -Rw4Jrr' aw r a '' 7 - - a -'i-z P- 2L a iimi mm 1 -£ s P t -sfltjT: ' -''hi -"Tjn ‘j II J - V x -‘’fT ' v- M SlMMNWMKMMISNMMMSMa j-'''- ’ - - - f' s - S'SJ'?-'-:':'? — x y- i ’ X -t PP e ' ' 1 K P - ’ - ’ : -z' -4 ‘ f c Z z 'g'”- MKa tooperate ' L” ’cpHP- ex-penslve ' ’"'j pp- j- six-cylinder ' J ? ’ - - fcr ' i four-cylinder v zzzzlz r ' W almost - must Leading Book Concern v J ! Exchange “BOTTERILL - I - each $5 ' ’ft' E - - t 1 to DESERET (The ’ Phone ! - I ' - I- ’ ’ - ' six-cylinder ' ar- P 5 ' ' i' I cent 1 I Px‘ ‘P: H 4’ S- ' J - up-to-date r State S rKi ‘ :& d ' 45 i - 5 -' six-cylinder r 'wfeo7VH3lT : j f? ' -people L h Botterill f “ I i A - P ' 'It six-cylinder 1 Tom ppiPfp ' Z £ r " r become - I P i ! L h r z 1 six-cylinder -IE y ' ‘ six-cylinder 1 Bargains Other li -H4 36 ih 1910 Pierce-Arrow p :‘L reconstructed guaranteed painted $2000 Used Car Department six-cylinder guaranteed 7 - I Runabout 1 $ “ One y 6 i — Autompbiles 1913 37 h $1050 p 1912 Everett 750 passenger 1911 Hupmobile Roadster 400 Pierce Arrow passenger fully guaranteed 900 5 i SALE Used Hudson t- ' ‘ |