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Show '"HP tmrtVy,n-nnir- Media Vow To increase - WASHINGTON Mere than a dozen major national and newspapers magazines have pledged to print free advertisements warning of the health hazard of smoking, or to require that cigarettte ads they carry be labeled to warn of the dangers smokers face. The pledges, made in letters sent to Sen. Frank E. Moss, were received in response to his expressions of concern over the possible escalation of cigarette advertising expenditures in print media. Among the publications agreeing to publisharetheReaders warnings ponents of the gas phase of cigarette smoke m their advertising. The New York Tunes after Jan. 1, 1970 will accept cigarette ads only if they contain the health warning and tar and nicotine consent ligures. Others indicate they will maintain their present ratio of to cigarette advertising. The Hearst magazines, Field and Stream, and TV Guide pledged to maintain specified percentage ratio of cigarette advertising to non cigarette advertising in their pages. Many other publications, however, were vague, noncommittal or openly hostile to any suggestion that they beai any obligation to restrain the a advertising of legal product, Sen. Moss said. At the same time he made public letters which he had equested from the cigarette manufacturers stating their intention with respect to the use of advertising budgets scheduled to be withdraw fiom broadcasting advertising. The cigarette companies generally Anti-Smo- indicated their intention to limit advertising increases in print media to those necessary to maintain a competitive position in the market. I am both encouraged and tumbled by these responses, Sen. Moss aid. I hare always favored business and the letters from the publishers and the cigarette manufacturers give evidence of good intentions, and I am requesting tl e Advertising Council to faciliof tate the dissemination smoking education ads to DESERET Ads ke magazines and newspapers. At the same time the cigarette companies hedge their commitments by keeping a weather-eyto the competition, the responses of many newspaper and magazine publishers give evidence of the chronic tension between social responsibility and the tantalizing prospect posed by a new insource of substantially creased advertising revenues The prospect remains that competitive forces within the cigarette industiy could very well produce, without deliber e mprnw ate intention on the part of the cigarette industry, a mas- sive salvo of newspaper and magazine cigarette ads. these letteis Therefore, reinforce my own conviction that the FTC must monitor cigarette advertising; and if it appears that the volume of cigarette advertismg has become so great that it drowns out the warnings of the haz ards of smoking being con veyed to the Amencar people, the FTC must remain free to require appropriate warning in all cigarette advertising. NEWS, Monday, Septambsr 27, 1969 A9' Granite High Mishap Sparks Damage Suit suit asking a judgment nf $13,500 has been filed in C The complaint said the arci- dent occurred duiing a train-- . mg sess'on of the school track earn and that while Ko coaoaes watched the youth climb up a rope in the gyml According to the complaint, the rope broke or came loose,, causing the youth to fall and suffer severe injuries. Thud District Court by a fathei teen-ag- e son was whose njured m a fall while climb mg a rope in the Granite High School V-- gjmnasium. Robert V. Leiter, 1428 E 4080 South, said his son, Tom, 17, was badly injured in the accident March 14. w&mm&mmmmem. . 1 Digest, the Saturday Review, Newsweek, The Hearst Magazines, the Atlantic Monthly, Field and Stream, TV Guide, Business Week, True, Vogue and Mademoiselle and the Nations Business published by the of Commerce. Among newspapers, the Washington Post and the St. Louis Post Dispatch, welcomed the ads. : f - ;H; K Chamber A ' & CHRYSLER AUmORIZEO DODOK DIAURB MOTOR CORRORAWW 1 1 The letters also indicated that a substantial number of general circulation magazines as well as most and religious publications have closed their pages to all cigarette advertising.. Most prominent are the Readers Digest, New Yorker, Saturday youth-oriente- d ' Review, Sunset and Good Housekeeping among magazines and the Boston Globe v among newspapers. Many of the publications, while unwilling to reject cigarette advertising entirely, will impose limitations on their acceptance oi such advertising, Sen. Moss said. The Atlantic Monthly and Harpers now are accepting only ciga rette brands which emphasize the reduction of harmful com- - ate.'' NEW DODGE CHALLENGER . Gifts Total. Here it comes. The sport compact you've been waiting for. all around Challenger. Big. Bold. Exciting. Gripping the road with a stance that says solid. Nine models in all. Better head for your nearest Dodge Dealer, sports tar fans. You're sure to find a Challenger with your name on it. All-ne- w $78,000 For WSC i You could be OGDEN Private sources have given $78,000 to the Weber State College Development Fund during the 1968-6- 9 fiscal year, officials said . today. Dean W. Hurst, executive director of the fund, said the gifts and grants came from a 1 u mni foundations, nonalumni, individuals and civic and service clubs, and represented an increase of $4,000 over the previous year. NAME WEBER Also, a number of trusts have been received naming Weber State as remainder beneficiary. While the donor or heir may retain the income of the trust during his lifetime, such agreements represent a vital e develfat.or in the opment program of the college, Hurst said. 1970 DODGE MONACO your year to fall for a luxury car? Take one look Monaco and you'll be hooked. Make sure it's ot the real thing. Test drive Monaco. Ride isolates the car body The new Torsion-Quifrom the engine, the torsion bars, and the steering gear. Result? A new concept in silence for Monaco passengers to enjoy. See it. Drive it. Enjoy it. Is this , et r long-rang- 1970 LACK SSOURCES Richard E. Myers, development fund chairman, said Weber's needs are greater now because of its emergence as a institution. "We feel our financial needs are actually greater than other institutions in the state, yet several of the greatest sources are of support lacking, he noted. FOWLER GAS The Sportruck ADVENTURER X, that leads a double life. Sturdy ll construction, powerful engines and an tailgate moke Adventurer a great work truck. Vinyl interior, bucket seats,' and optional air conditioning make Dodge Adventurer a great sport truck. Waiting for you today. eaSy-to-op- 1970 double-wa- DODGE DART .. en For the man going compact. a new way to go. 1970 Dart. The comfort-fille- d compact. Room for six. Nimble handling. Six New larger engines a thrifty 1 on most models. or snappy 3 ... 98-cu.-i- n. And Dart's easy to own. It's priced beautifully within your budget. WATER HEATER Fully Automatic 'HP At tf: rh SIZES 1970 Gal. GLASS LINED Guorand For 5 Years. This means a lot with our great 0 water pressure here. INSTALLATION BY LICENSED PLUMBER DODGE car See it now at your Dodge Dealer's. Charger has the same flavor as last year's success cu, plus new touches that say 1 970. Like a continental-typ- e bumper that encompasses the grille. Hidden headlights. Rallye instrument panel. Raliye Suspension. Bucket seats or bench. Your future is in great shape. 1970 Charger. Charger. The "in" The new & "Xi&S OPEN MON. THRU SAT. :30 A.M. Til 6 P.MV OPEN SUNDAY V A.M. 'TIE 4 P.M. Tt&fr f rf tf I f . 4.L&. rnkWiittM ft,-- ? fik y & i ijmihri a iy tt ' I i Ic 1 f rf r fi r . Vfov v i i . hf -- a ' V1 ;iz . |