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Show yw iwi m i Urvf Mercedes-Ben- z new The New, higher-torqu- 'New Generation' Autos o' designed instrument generation passenger cars instructed to yield new offered by U.S. Mercedes Benz dealers are ideally suite to American driving conditions is broad rubber strips on the The optional Daimler-Benimpact, bumpers, and a protective rub- automatic transmission, which nd all controls and switches are ber strip is incorporated in a is nowr ordered on 85 per cent of nude of flexible material. chrome molding along the side the Mercedes-Bencars delivAn energy absoibing impact of the car, to prevent damage ered in this country, has been bumper is mounted between the from carelessly opened doors. The considerably. improved 'teeming wheel, and the shaft disc brakes on md column is of telescopic new automatic transmission has four wheels are now providThis steering system is de- all ed on all models, to provide been carefully matched to the signed to 'give'1 in tw'o direcstopping power and power output of the various tions undr an impact at the greater fade resistance to match the engines. Second and third gears front end, or in case the driver This is a bave been changed to allow is thrown forward against the higher horsepower. feature previously incorporated higher speeds before shifting, w heel. in only t!.e faster, more power- an important safety point when AP okapis arP futed with ful models. passing. z on z engines e iri "91W FWV i and a host of engineering fea tures are part of the of the entire line of Mercedes-Benmotor cars. Outstanding development of the new line is a totally restyled body for the medium-pricerange of cars. d While completely distinguished from the higher-pricemodels, these cars now reflect the characteristic styling first introduced on the 250 line in 1965 The higher-pricemodels continue relatively unchanged in appearance, but have been given new and larger engines with considerably greater torque, for improved performance in tne lower engine ranges. d Power-assiste- d - ; v . v, . , ; offers a wide line of cars including the popular 220-(above) and the 250 (right). Mercedes-Ben- z :?''? T- -' ; D d SAFETY ADVANCES In addition to clean, modern styling, the redesigned cars offer improved driving performance, higher standards of comfort and interior appointments and still further advances in safety, A completely new and advanced body styling has been designed for the medium-pricemodels. four and Designated as the 220D, 220, 230 and 250 models, they share the same basic body shell, although each has a different po'"erplant. The 220D is powered by the latest and largest passenger car by diesel engine offered has Mercedes-Benz- . Horsepower been increased to 65 while retaining the traditional fuel economy and reliability that had made the Mercedes-BenDiesel one of the best known cars in the world. The 220 comes with an economical and spirited d z four-cylind- gasoline engine, turning out 116 horsepower at 5200 r.p.m. The 230 powerplant is a 2.3 liter engine, unchanged from that of the existing 230 model. It is rated at 135 Any $6,900 car makes you feel secure 280S on a country club driveway. TheMercedes-Ben- z makes you feel secure on a bustling turnpike. horsepower. REFIXEXMENTS ON 230 At the top of the medium-pricerange is the new 250 which is distingu'shed by various styling refinements and comes equipped with a new 2.5 liter engine turning out 146 d f. horsepower at 5600 r.p.m. The medium-price- d range offers almost the same interior dimensions as the higher-price- d Mercedes-Benz- , but with more dimensions. exterior compact Wheelbase is 108.3 inches, and overall length is 184.5 inches. Width is 69.7 inches, and the entire car stands only 56.7 inches high. Outstanding visual feature of the new cars is a sharply redesigned grill which, while retainMercedes-Ben- z ing the traditional appearance, is much lower and wider than on previous models. The cars have the same lowered belt line and greater window area that characterized the 250 models, with a crisply tailored rear trunk treatment. New and more massive tail light assemblies complement the modern styling. Each of these cars features a new gearbox, or a new, optional Daimler-Ben- z automatic transmission specially designed for these models, as well as a new rear axle design. NEW 280S AND SE A new model designation, the 280S and SE is introduced in the These models. higher-price- d as same styilng the body carry the previous 250S and SE models, with only minor changes, but are powered by a new 2.8 liter engine of from 157 to 180 horsepower. The lower rating is for the 280S model, which comes equipped with two carburetors and the higher rating for the 280SE sedan, coupe are which and convertible z equipped with the Daimler-Benfuel injection system. A new model designation is the 280SEL, which is almost identical with the 280SE, but offers a wheelbase extended by four inches. All of this additional length is used to provide additional leg room in the rear pastwin-barr- senger compartment. The new engine provides improved acceleration, particularmedium ly in the lower and speed ranges, quieter operation and greater flexibility. The same engine will power the Mercedes-Ben3U0SEL, a luxury sedan with extended wheelbase, air suspension and other refinements, as well as the sports car, to be called the 280SL, which is unchanged in outward appearance from its predecessor, the z two-seat- 250SL. RESEARCH DESIGNED The latest findings from the companys continuing research into safety has been incorporated into the new body. As in all Mercedes-Bencars manufactured during the sixties, the central passenger compartment has been made immensely rigid, while the front and rear sections are designed to collapse progressively under impact, ab sorbing the worst of the shock. Look under the rear end and you'll begin to see why. . 4 4 At Mercedes-Ben- z, of potholed back road. You might have engineers not styling geniuses or marketing have the upper hand. And these stubborn purists insist that if a man can afford to invest $6,900 in an automobile he is entitled to get more than a status symbol. Result: the Mercedes-Ben- z 7.80S at right bristles with sophistifeatures cated, available only as extra-cooptions, if at all, on domestic sedans in the "fine car" field. It steers, maneuvers and stops as if your life to enter a sharp curve or a faster than you intended. You might have to change course quickly while cruising at 65 mph on a busy turnpike. And, suddenly, you realize that turn-o- wizards ff this engineering extravagance is no travagance at all. ex- Driver as "unquestionably the mosf precise unit of its kind ever developed." If trouble comes The responsiveness whicn makes the 280S such a joy to drive is its best defense against blundering motorists. However, if the worst happens, Sharp reflexes ultra-performan- ce st Occasionally, it is also necessary for a so-cal- 3,400-poun- your back. This Is no marshmallow seat. It supports you, hour after hour. It should: it was designed with help from orthopedic physicians. The springs inside are tuned to the car's suspension motions, cancelling out thousands of tiring vibrations every mile. Check the rear shelf. Carpeted. the underside of the dashboard. Feel There's no spaghetti tangle of wires. It's fully finished off. Finger the wood trim real walnut, not automobile d plastic. hurtling along at high speed to stop abruptly. depended on it. This is one reason why Car and Driver magazine, with a world of cars to choose from, concludes that the curline "represents rent Mercedes-Ben- z the present pinnacle in safe car engi- Many cars are designed to win admira- Once more, Mercedes-Ben- z tion for their owners. engi- neers draw on their Mercedes-Ben- z ex- cars are designed to win admira- perience with World tion from their owners. Quite a distinction. neering." Champion racing Racing car suspension more expensive, but clearly superior, type of No shortcuts brakes used almost uni- Your 280S is built with uncompromising care, to make it a lasting mvestment. Every 280S begins life in a shower of sparks. It is not bolted employ the For a clue to the uncanny handling and evasive ability of the down and look beneath the rear bumper at the axle. It's not the rigid "beam" axle of most domestic cars. It is articulated. low-pivThis Mercedes-Ben- z swing axle permits each rear wheel to move up and down independently of the other, just as the front wheels do. The result is leech-lik- e roadability. If you know what you're looking for, you can also spot heavy-dut- y thrust arms, individual coil springs and shocks, and a horizontal hydrodevice. pneumatic 280S,-scrunc- h ot load-leveli- All in all, suspension ideas h Grand Prix more common on racing cars than 180-mp- sedans. versally on today's professional racing circuits. Disc brakes. The engineers don't stint, either by putting disc brakes only Of alfluxury at the front wheels, and settling for conventional drum brakes on the rear. They insist on attaching a massive disc brake to every wheel of every Mercedes-Ben- z. Someday, doubtless, disc brakes will be offered on a domestic "luxury" car. Accurate steering is vital for maximum control, too. In a sudden crisis, you don't have time for a sweeping twirl of the wheel. The car must instantly. The 2805 does. Credit the Mercedes-Ben- z in- recirculating-ball-typ- Engineering extravagance? genious A passenger car doesn't need a suspension fit for a racer, argue some encritics. True, reply Mercedes-Ben- z gineers. For everyday city driving, this is sheer engineering extravagance. But some day you might have to get off the pavement, onto a stretch sloppy play in the wheel e steering system. It eliminates and blesses you with the "feel" of the road. Suddenly, you are a more confident driver. Taut, sensitive steering is retained even with Mercedes-Ben- z power steering characterized by Car and class" can, the 280S is rated the safest, most roadworthy. Read why, the car is designed to shield you. Naturally, it meets all the latest U.S. safety regulations. But Mercedes-Ben- z safety goes beyond the letter of these la tvs. The entire passenger compartment is built as a sturdy "safety zone." Doors are designed to stay shut on impact. The front and rear of the car are engineered to crumple in a crash at a controlled rate, absorbing shock and reducing the threat of serious injury. "A fellow hit me at 50 mph when I was stopped at a toll booth," reowner. "Peoports one Mercedes-Ben- z his in were car hospitalized. But I ple door and stepped out." just opened my Showroom experiments The 280S is as habitable roadworthy and safe. as it is Slip behind the wheel, and flex ire painstakingly matched and bal- anced. Yet this power plant is about as fragile as a bull. It's built to cruise flat-o-ut and, on Germany's indefinitely wide-ope- n autobahns, it often does. An unconventional car? Defidoes not make antly so. Mercedes-Ben- z conventional cars and never will. brochure 24-pa- ge If youd like more facts on this pmarkable motor car $6,900 complete with automatic shift, power steering and electric windows ($6,106 without frills) mail the coupon for a color brochure. Of course, the quickest way to appreciate the car's virtues is simply to test drive it. Just stop in. Other models to mull over: 2805E Sedan the 280S with engine, $6,426. a less costly, but 250 Sedan unflappable, road car, $5,176. 280SL Roadster a sports car combines for grown-up- s, performance with comfort, $6,721. When welding stops, the body hand with a soft glove. Bumps and burrs are spotted and soul-stirri- 220 Diesel the only automobile Mercedes-Ben- z makes, gives you small-ca- r economy in a big, safe sedan that may well endure for decades, $4,668. the ul600 Grand Mercedes timate motor car, $23,186. diesel-power- ed is gone over by smoothed awav. Vital seams are packed with solder and buffed to oblivion. The body is then dunked in a n primer tank, baked, spray-painte- d, hand-sande- d, sprayed again, Total primer and paint rust protection: over 44 pounds. As a final flourish in its armament against road salt, rust and rot, the 280S gets a slathering of plasticized undercoating. The overhead-caengine equals the coachwork for lonthen hand-spraye- d. r v4 A z of Nonh America, Inc. Ken Garff Foreign Cars Inc. 525 South State Salt Lake City Utah 84111 Please send me a brochure on the new generation of motor cars from Mercedes-Ben- Mercedes-Ben- full-col- e, z. nd gevity. Bearings are delicately machined to within 410,000ths of an inch, and pistons and connecting rods CCopyrighl 196S Mercedes-Ben- z of North America, Inc. z All existing Mercedes-Ben- z safety features have been carried over to the new models with some refinements. The re t r West Coast ports of entrv, exclusive of transportation, options, state and local taxes, if any. Ken Garff Foreign Cars, Inc. 525 South State Street, Salt Lake City, d? . fuel-injecti- on into being, like a conventional car, but solidified by thousands of welds. After 50,000 miles or so, you may start to wonder if it will ever rattle. 52-to- .i Utah 84111 Phone: 801-328-85- 43 |