Show 1 J c Teta Salt Like Tharsday hay no 6 Today in Business Mines—Markets—Fitance Litton Industries Taps New Manager for SL fate eg:fibunt 130110$ a1t AP—LTI—New York Times—Chicago Dully News—Chleago Tribune—New York Timis Wesley H Winborne former manager of facilities and services of Litton Data Systems Division at Van Nuys Calif has been named manager of the Salt Lake city plant it was announczed Tues- Government Orders Rate Reduction Industries -- On Long Distance Overseas Calls - He succeeds W W Greene who has been named a division manager of Litton's Corn ponents Group 1 By Eileen Shanahan New York Times Writer the government IVednemlay to reduce its charges for and international service by 120 million dollars annually The same order issued by the Federal Communications long-distan- - The American Telephone and Telegraph Co wu ordered by -- WASI-ING'rO- boo I woof's Doeth ood going btosinss pest 3$ ysers Ecara rEPAre:::1 Co HEATING 11Se South $tate colt Day or Night tor rate Commission opened the way for reductions totalling 85 million dollars or a bout 1 per cent in charges for local telephone service Actual reduction in local service rates will not come however unless and until state regulatory bodies take action to put the reductions into effect The reductions in charges for calla between points in different states and for overseas calls will go into effect Oct 1 Must Sell ACME Exactly how the average 8 per cent cut will be split up among the various classes of and international service remains to be determined AT&T was ordered to submit a plan implementing the commission's reduction order by Sept L The commission's order requiring the rate reduction based was onits finding Wednesday following a inquiry into the cost and profit structure of capital the company that it Was entitled to earn a return on its Investment of 7 to 712 per cent on its interstate and foreign 363-17- Tt Ingerview for liwootottiolo 14 Former Positions r 4t $: Winborne was with Ramo and Ryan Electronics Wooldridge Inc Inc t! An attorney he is a mem her of the California State Bar and the American' Bar Assn Ile also is a member of the American Association of Plant Engineers The Intermountain Association of Geologists will take a look at southeast Idaho's phosphate formations and industry in its annual field trip Sept 14 to 16 The trip will focus on Soda Spiings where Monsanto Co has a major phosphate processing plant In some 30 tour stops the geologists will consider stratography geologic history and beneficiation plants and proc- business (Copyright) rocket case is readied to e Poseidon receive propellant first-stag- esses at Hercules Bacchus Work s Poseidon Motor Test Blast In addition there will be discussions of exploration and mining techniques as Well as the environment of government regulation in phosphate development Marks Hercules Success ETIIIEji)01: Amends Ordinance The Salt Lake City Commis-eoWednesday directed that ordinances be amended to permit ' l'l2 iisit(? il E La1 first-stag- the first tiny The test In the early 5 high-impul- morn- hours of Wednesday marked a major milestone in the new development of the submarine weapons which will eventually replace the Polaris missile ing E-- iviplgrs 1 i 1 t) ' -11 ill i i Q)-- 1 ii---7- 11 7ll 71 ri ii i II 1 L t i H flp - n l- i r-- d'l (i- Ft) 1 1 i4u u r AI The firing was in a test bay newly rennovated to accommodate the large motor It was the largest ever conducted at the Bacchus plant Hercules said the static firing marked successful testing p1 ) y- New Test Bay 71F) H1 ) i C4 After losing 5 inches in 5 days Fronk Lansing went on to lose a total of inches off his wPist and hips and 63 7 1 '' - 1 r ' 1 For The positive guaranteed way to quickly get into shape again It's easy it's fast and the modest cost is ENROLL hours LOW SUMMER RATES —NO — ' ' c I ABSOLUTELY NO EXTRAS (All Facilities Included at No Extra Cost) Private Indoor Swimming Pool Mechanical Massage Saves you up to 50 on paper costs Built-ipapercutter cuts paper to the sire of the original $10000060 Worth Finnish Sauna a:v 11 A IA'S E of Passive L Ac- tive Exercise Equipment CALL NOW FOR YOUR FREE HOURS: I or' 4 Tuesdy- - Thursday 10 alm fa 10 pm Surly Birds—Satoorday II oovo to I pm Saves you the time and effort of copies Or taping large ones together Saves you space Only Ireaide x high x 26V deep So this electrostatic copier works anywhere On any electric outlet 15' OUPLICATOR Supply Co Dial Also Slendorform Studios for 328-886- lit So 9 Womenr 1 I Special Tribune to The MAMMOTH MONT — Yellowstone National Park recorded 387698 visitors during June — an increase of two and per cent from the 376704 of June 1966 park officials said The total for the first half of 1967 now stands at 477061 three-tenth-s per cent more than the 475585 for the period last year they added nine-tent- Bora $15- - 000 operating capital Warehousing assistance available Must be capable of operating established organization selling direct Local Connections s to more than 3500 service stations garages car dealers and other retail outlets Ability to train and supervise salesmen essential Excellent profit margin Complete indoctrination program e field plus regular assistance and strong advertising sales promotion and merchandising support Interviews with qualified men will be held in Salt lake City on Saturday Sunday and Monday For appointment call Kenneth K Anders District Sales Manager at 328- 1261 Atlantic Research also has been engaged in test firing of rockets at Green River Utah to measure the char acteristics of Intercontinental ballistic MiSSIIPS The Ogden Corp is parent to the Eimco Corp Salt Lake City manufacturer of mining industrial' and equipment process control and sewage y e 1 lt' - I- in Norfolk r- - '' ' ' 1 ''' 1 ''-- Winborne born in Norfolk Va was graduated from Illinois Institute of Technology Chicago in 1943 He has two daughters MrGreene who came to Salt Lake City five years ago will have charge of Litton's components division plants in Beverly Hills and Mexico Mr Greene a native of Michigan joined Litton in A f '! 11 i 1 1 ' 1 : Wesley H Unborn New Litton Manager 1960 Business Outlook New Rambler Scramble Faces American Chief M Editor's Note: This Is the first of two articles on what's needed for 1 American s societies of Motors Corp The Compact Car Livingston Pulitizer Prize Business Writer Roy D Jr Chapin man of the board Motors Corp ing job much like that of His subject: The compact car chair- American has a rebuildof He made difference a status A compact car in symbol your driveway was style American George Rom- ney when he took over the company He has to a ' - i pub-- '' company's ' f 'S f 1 permanence ‘ 4 i 1 41k 4 ') per cent) Dividend - starved stoc kholders were rewarded for pa tience The stock was split t ? aa its survival three-for-on- by Mr Livingston reversing a downtrend in sales and transforming red ink into black' And he can do it in only one way Romney had difference — difference from the Big Three — thrust upon him and capitalized on it Chapin must create a difference And he'll have to capitalize on it differ— power sales Motors' which had fallen to 115000 in 1956 (less than 2 per cent of the market) to climbed 186000 (4 per cent) in the recession year of 1958 and eventually exceeded 400000 (6 4r lic faith in the — bankers chambers commerce any group that would listen JA By ently First he's quiet reserved unspectacular and given to understatement Romney was and still is a hands - around-th- e - shoulder evangelist — ardent aggressive magnetic He sold himself and thereby his product Second Chapin has no obviously different product to fall back on He has to find and establish a special niche for American Motors' cars Romney seized upon — used — what was on the company's assembly line American e Mo- tors became a Wall Street spectacular Romney retired from the company in 1962 a millionaire thanks to stock options What Romney had done his successors lost sight of They abandoned difference as a trademark Hit Big Three Romney had hit the Big Three on the flank — the low-enof the line Then the Big Three brought out corn pacts American Motors was surrounded A new approach had to be found But it wasn't Instead the company tried competing directly with GM Ford and Chrysler The Rambler American — the small car — was deemphasized The models larger higher-profi- t were pushed Sales fell deficits developed dealers defected dividends disappeared Conformity didn't pay d When Chapin took over in Romney Simplified After George Mason's sudden death in Mt Romney simplified the Nash and January American Motors' market penetration was less than 3 per cent Yet the foreign-ca- r share was up This caught his eye even as it did Romney's Cut Price lines to focus on the Mason had pioRambler neered the small car (today's Later Rambler American) Romney shunted that from the assembly line A bigger car — more '‘'Detroit" in size and style — was in produc- Chapin noticed something else In 1962 the Rambler American sold for $251 more than the Volkswagen By 1967 the spread had widened to $434 And Volkswagen's sales had doubled while Rambler's had been almost halved tion Fortunately for Romney General Motors Ford and Chrysler had discovered the fin Big Three cars became smaller on the inside and finnier funnier and tinnier on the outside This while foreign cars notably the Volkswagen were catching on in the United States! Romney saw the trend He coined the term "compact" derided Big Three autos as dinosaurs pushed the Rambler and pulled the small Rambler American from the factory Chapin's first move: To cut the Rambler American price to within $200 of the VolksHe'd restore differwagen ence — from the Big Three First in price and second he hopes in product and third in personal appeal to the American public g sideliner to the production line and toured the nation — speaking to financial analyst "- ---- 1 '11 :' liliblO 11)01" 17"'"i'"11::pilLA'' t1: F I n -- kl ) " 11 -- ' f ' Li 1 ' - 1 1!:1?1 --- - -'-- - 4 e 000 0 to i 1 :::::§ ' 1 i ::: 1 - 1 -i PHONE EL CONTINENTAL BANK BLDG '1101:li OthetalOtOttleelDaallhatettalree410a000044404p000loa 1 ' ri 'r i IIi1SURANCE i l'' 6—- li il' k Id ' ' -- - L - i '' i - i ' -- - : control equipment 1) - tt Hudson scrap metal water treatment and shipyard fields Under the agreement of said the merger would be carried out through an exchange of stock — three shares of Atlantic Research for each share of Ogden common plus one share of a new cumulative convertible preferred to be issued by Ogden Atlantic Research would operate as an Ogden subsidiary with no changes in present management Their total annual sales would be about home-offic- SAVI N 258 East world-famou- Requires approximately 484-878- 6 I of Utah - At Yellowstone Directors and stockholders firms must approve the merger Ing and other nationally advertised Wynn's automotive chemicals seeks dependable aggressive businessman with strong sales background as independent distributor for southern Idaho and northern E June Visits Rise of both Wynn's Friction Proof- Call us for a free showing in your own office Demonstration time: IS minutes TRIM 21st South Manufacturer 1 d 700 million dollars CAR CARE PRODUCTS g - of operates in Ogden FOR WYNN'S Automatically turns out black and white copies of all colorsi Ultra Violet Sun Ray Rooms Turkish Steam Rooms Personal Supervision Salt Lakes Finest Health Club to merge r n ) NEW YORK (AP) — Ogden Corp and Atlantic Research Corp announced Wednesday they have agreed in principle I The new Savin 200 dry copier —sires you money no matter how you slice it self-servi- dispensing of gasoline Requested by American Oil Co the amended ordinance does not include gasoline stations to IA The amendment drafted by the city legal department was approved by Fire Chief Grant R Walker who noted operations are supervised by an attendant Ogden Atlantic to Merge If Stockholders Approve Stock Swap III the tire Brigham Bigger Payload The Poseidon the fourth generation in the Polaris family will give the Navy a weapon of larger payload and greater accuracy The Poseidon looks like the Polaris but is larger Like the Polaris It can be fired from a submerged submarine Despite its increased size the Poseidon can be fitted into existing missile tubes of the with Polaris submarines some modification 1 1 I at DISTRIBUTORSHIP I To FIRST 18 WHO ENROLL THIS WEEK Limited offer Chemical Corp City processor Alexandria Va t 3 wife mer1:rsLips effort is being managed by Hercules under a subcontract from Lockheed Missile & SpacfloCo In Joint venture with Thiokol development food Yt INCEASE — sion Atlantic Research of New York is a diversified manufacturer of electronic products medical researcher and N N Lan BERNIE 50 Special fals!:itti trading (Copyright) National's Membership Quota — RATE of At the close advances out numbered declines by 786 to 445 the broadest gain in three weeks DURING OUR FEE Weeks Stock NOW! INITIATION 3 New York Times Service NEW YORK — Investors returned from the Independ ence Day holiday in a buying mood Wednesday Prices on the New York Exchange moved upward on a broad front in brisk trading in the first two "peanuts" t7S 1033 ht a Market Enjoys Biggest Gain pounds! 1 new simplified tactical-weignozzle which uses 4 --- il a of '''7 : novel flexible joint The propellant is contained In a Hercules developed high lightweight glass strength filament-wouncase used successfully with a propellant The over-al- l rmition propul- te Mr 1966 n Special to The Tribune BACCHUS — Hercules Inc announced Wednesday it had successfully fired a Poseidon e rocket motor for ' ' Winborn won second place honors in the "Engineer of the Year Con' test" of five major engineering societies in San Fernando Valley California Idaho Phosphate r 4Avem4b1ollA up111 Formerly Mr 4 t' In day 1'1 — : to attend an Open House You are cordially invited the XEROX at the New Salt Lake Offices of in the field CORPORATION The latest concepts will be presented at of graphic communications 8:30 am to 6 pan this time July 5 6 7 from t iiiiiii t 1:::::: i 4:::: e ::: : : 1 1" 4" I ati " 1 to 4 'amain' I math aaotooaaa i 1Y ys aw oe ate :kl Solt Lake City Utah 811 8 8 Phone 328-259- 4 - t t 41 0 Iz n |