Show advertising we used to regard advertis ng n a ai econom waste now we ae look upon it as an economic necessity there was onca once an assumption that men ruen who advertised were frau fraudulent lutent n the r intents hence arose th tb ia a that advert s ng was unethical aia am th s fallacy still in the tra editions of a fe v certain societies and ons ong commonsense people all no re og 09 nize the value of letting th i alic kno v who aja ar and what you have 0 to o 0 fer the boril in the way ay con mod ty or service when we speak of 0 advert sing speak of the most i 0 overt erf I 1 force that acts today in the virld horld of business the american people form by all odds the beat best educated and most open minded winded public in the world AV all they van ink is the truth and when ben they get that th y act clearly logic ally and sometimes with surprising sa s1 saeed eed the people want to kno v the facts it wants the facts abo it a kind of shoe or a brail of flour it wants to kno v the k nd of stuff th t goes into a suit of clothes or a package of cr ickers the one thing above all others the c de bands is p it has learned to be very skeptic il about any event that occurs in the dark it is 0 air ir business to seve seeve vou you oy prod en g such a alverts ivert s ing that v II 11 hip boar a bubines we ask for the opportune opp ty to prove our ab I 1 ty to serve ou in a satisfactory manner THE TIIE EUREKA ill PORTER |