Show i -- - i i ' 't i i ' q - i The Salt Lake Tribune Monday Apra - - - 190 111 - -- ) 4 Special enrollment offer for people undeii 35 only: i 1 i j i k - - I - ' 20 - - 11 A ''''-- I : 4 - 4 1 f 1 1 I J - 1 OW ilk 1 i " ria A lir -m 4- I Its IMO WWI 1 YOU'71121 a 11 1 in' tIVE 1 litad SP ma owe AO c‘Atif sm-- b sa A I 35 you anL" m- a- et ) 4 P 37 Sim i I I ' eligible volts PIO CC 3 or $201" 00 lit'èirisgaranbp' the lowest i dividtca1 raPti"43 in 1 1 ' a-t'- I 4 tat3t! le-'triltetlS- - may enroll safely and easily right from this page for this remarkable introductory plan (see details below) No one will call on you and if you qualify you get your first month for only $l ($2 for $20000)—but you must enroll no later than Midnight May 71967 You 2-ye- ar - r ' I - ::21 you are over is the best life insurance buying opportunity 1 you have had in years—perhaps the best you have ever hut—certainly the best anywhers in the 111 tight now! For now—for the very first time and in the easiest and newest way—you may qualify for a $10000 life policy from a legal reserve company During the next two years Introplan will help you determine what kind of life insurance you Want to carry permanently—even suggesting that you compare rates benefits and services of as many other companies as you wish — and most important giving you a firsthand opportunity to "try out" Executive Fund and compare us with all others And to help you arrive at your decision Executive Fund will send you (by mail—no salesman will call on you) information and rates on any arid every kind of life insurance you may wish to consider— ordinary endowment retirementany kind You'll not only discover that Executive Fund offers every kind of life insurance—the same kinds offered by other companies —but you'll also discover one very big important advantage: Our rates are lower! at the lowest individual rate of all US life coma rate so low that you get your first panies month' s protection for only $100 Created by a group of highly respected experienced and professional insurance executives this remarkably simple safe and sensible plan—called Introplan—not only assures you the lowest rate but it's easy to get! And to prove it to you to make it easy for you to "try's Introplan to allow you to see for yourself just how exceptional it really is and bow it can benefit you Executive Fund Life Insurance Corn pony—the company dedicated to making it simple and easy to buy life insurance at the lowest rate- k snakes you this straightforward money back guaranteed offer: 7 This new way to buy life insurance solves the problem of getting the protection you need now— at the very lowest rate It relieves the pressure of "what to buy" and "from whom" It satisfies your desire to make the very best buy at the very best price by letting you compare Executive Fund's permanent lowest rate" policies—policy-bypolic- y all others It gives you two years to think over those important buy decisions: "what" "where" "when" "who" and "bow" Introplan offers all these wonderful benefits at the lowest individual rate in the United States and still gives you the personal service you would ex- pect— and demand—from any other companyl k y I Simply fill out the brief Qualification - Form (Takes just about two min Wes to complete) i in Send $1 for your first month's pro tection ($2 for $20000) 1 Upon approval your Introplaa $10000 or $20000 policy will be issued immediately—without red tape without seeing a salesman without any risk ' - 1 Backed by an unconditional asoneyback guarantee S 30day Introplan not only saves you money—it does so without sacrificing any benefits or servkesYou get the lowest individual rate in the United States—plus our pledge that you will get service when it counts when you need it when you want it—day or night Once you become an Executive Fund policy-owner wherever you five in the US you can call us "collect"—day or night—on any question any need any problem concerning your policy With your policy you will receive a "Special Service" telephone number Whenever you call this special number mcollect"you simply give your name your policy number your telephone number—that's all you have to do Within minutes your Service Counsellor the person familiar with your account will call you back with your complete policy record on band ready to answer your questions introplan Is not only easy to buy but It is also surprisingly easy for you to carry—you get TWO YEARS PROTECTION AT LOWEST INDIVIDUAL RATES $10000 protection for just $1 your first month and then only $340 a month $20000 for only $2 your first month am still lower yet only $650 a month thereafter 1 k where you live 7 1 round-the-cloc- --- :' r 0 two-ye- ar tam 211 it true k I 20-pa- low are Introplan's rates? $10000 costs only $1120 for your first month and just $340 a month thereafter $20000 just 1200 for your first month and only $650 a month thereafter These individual rates are lower than those of any other company in the US &Just how MI ::'!' 1 life Insurance? It's true pure life insurance providing Rmtection accidents or for death from all causes—sicknesses natural causes—the only exception is suicide If you qualify you may have a $10000 or a $20000 policy at the lowest individual rate in the US g i 6 Suppose I want to change to some other policy during the next two years what then? That why Introplan is being offered to you During the two years you carry Introplan you kind can be deciding-witho- ut being rushed-w- hat of policy you want to carry permanently We will Wait you regularly information and rates on all y endowment rekinds of policies (ordinary tirement etc) to let you compare Executive Fund'a rates and policies with as many companies as you wish You'll find that Executive Fund offers the same kind of policies you can get from any other company but with one big and additional advantage to you: the Ma ars lower ' - t- 4 Why are the rates so low? FOE 2 reasons: (1) By issuing a large volume of pollcies during specially planned enrollment campaigns (much like the way group insurance is offered) and by cutting down red tape and paper work we make substantial administrative savings and (2) Introplan is so simple no salesmen are necessary By issuing policies without salesmen we have made a big reduction in sales costs Sales costs are the largest single item of life insurance overhead expense (The total of these savings maker (t possible to offer Intro plan at the lowest individual rata of Any company In the United States) r—"I -- -4 - —-- ' - 7 1 already bays some life insurance take ?atropin in addition? tional protection you need at the lowest rateand you can set it in the euiest possible way Can I drop out at any tims? Yes You are under no obligation to continue your policy and can drop out whenever you wish Iseentire Fund a legal reserve company? 1111 -— ' 4g A14 ' ‘ ri ti' d JO: Yes it is and as such it is required by law to --- ' I should your family and your obligaSimply because-wi- th lions growing -- you probably don't have enough Introplan gives you the opportunity to buy the addi- A - - 44 s f 'lily - k': qi : t ' f: ii t ' f t'i EN:Q:4:(jT4V:VPW' Life Aleged resPrue compato‘ HOele Office: e 3111-D°Ct- i ' ' - St Qmaha Netracka 68131 1 ' r ' ' ' N1 0 i IP 4-- - ' - ' ftOltrrtg 4 2 ii At ' 4ert4 g Of -t-4 '''' 47 ' 4 c'g l -- o1-t' 4 y '''- '' if I ) 1T 1 : 1 t- r 'i iFUN' - j olio or husband —or for a Mond or assodate -- t"' ?t:'"''''-- f")- Introplan Qualification Form ''''''"wwcil — NO1437 e'4 (First Month $I) $2000000 (First Month $2) ':':: — Lest Middle Inittai Date of Bitth City L State (or country) Zto Code State 0 Height Ft In Lb 16 ‘1 '' r) ' — 0 —ft - IENEFJCIARY v ! JAI AMU ' -- TERM LIFE POLICY (Form 301) For Me Amount Indkated Above I understand that I may return the polky for a full refund any time within 30 days after I have received It This form is my application and I represent that I run now in good health and free from any mental or physical impairments deformities or disease and that all the above statements are tame and complete to the best of my knowledge and belief It is also undentood that the company is not bound to issue a policy and has no liability unless a policy is issued while my health and other conditions affecting my insurability remain as stated above II 111:1 i'Y 1) tilin - IJ:::) 14t) Date Please make e -- i - ForM S1S ' tr ---- I I I EXECUTIVZ deck or money L 1 i '5 I I 4 0 order payable to: EXECUTIVE FUND FUND Lila Insurancte Company Omaha Nabraaka - 1: — I 41 L I i $igned - 1 1 ! ' ' 4- I (1 X I ' ) sij I ' 3 1 Occupation v '::' ''''- Place of Birth —et I) Do you do any flying other than as a fare paying owisen ger on a regularly scheduled airline? Yes 0 No 0 2) Have you within the last five years received medical treatment or advice for any illness disease mental or physical sondition? Yes No (If "yes" give details below) V t''') i —Dai—V kiit-i- l':A: - 1 V First ii h j '''''')) Social Security No E ueek ') - v t 1 i 0 City t 1 """ 0 $1000000 I I i - et34:teT - Mr Mts Miss :14 i 1 i::'':$ Insurance Company Omaha Nebraska' I 11 :' - - ): i ' r EXECUTIVE "-- ' ' VI ':- ''14: Occupation '''''')' D Lite Check Plan You Wish t (C1:- rt 1 Weight— Lbs in t I 11 1 i lo Ft - rJo4R Atm '' Height X Extra form balms Is for -- ligne'd ell 'Form (r o ' Zip Cods Please make check or money order payable to: EXECUTIVE FUND -- - - ' A'''' t ' : 4 Date ( 'i Insurance Company - - - State i t 4 i 1 - i' City & State (or country) i I 14 Why la ft to my advantage to nply today? The sooner your policy is in force the sooner your family is protected You risk nothing by replying immediately—you gain nothing by waiting Remoraber: if for any reason you change your mind you can return your policy within 30 days and your money will be promptly refunded is i A i Yr Day TERM LIFE POLICY (Form 301) For The Amount Indicated Above: I understand that I may return the policy for a full refund any time within 30 days after I have received it This form is my application and I represent that I am now in good health and free from any mental or physical impairments deformities or disease and that all the above statements are true and complete to the best of my knowledge and belief It is also understood that the company is not bound to issue a policy and has no liability unless a policy is issued while my health and other conditions affecting my insurability remain as stated above li qualifications and at such low rates—without sacrificing any benefits—we must keep administrative costs to a minimum by handling a large volume of policies at one time Introplan is orered only during special enrollment periods such as this one which is why we cannot accept Qualification Forms after the date shown I mo Birth BENEFICIARY t 13111y is then a deadllm date? In order to make Introplan available with to few s"'5 Dots of Birth Et i mind for any reason whatever simply return the policy within 30 days after it is issued and your money will be promptly refunded Of course if you do not qualify your money will be refunded at once '' Last Middle initial First I 12 What if I change my mind? If after you receive your policy you change your ' 'if ' ) A Simply fill out the short Qualification Form and mail it for approval with $100 for your first month's protection ($200 for $20000) ' f ') 0 I (inside '' ' 2) Have you within the last five years received medical treatment or advice for any illness disease mental or physical condition? Yes 0 No (If "yes" give details Wow) ' '' '' :::) Social Security No a fare paying postal 1) Do you do any flying other than Er on a regularly scheduled airline? Yes 0 No LI - ' — NO1437 $1) u (' sum—or in any other manner that 1 I 1::: is mutually agreed upon ? 4 — :i now are benefits paid? "' '''' '' 181 i i c City n the same legal and financial standards as all other legal reserve companies See details above n"n5"”"""go"'""--2"57T'''''"!'7-' t1' i 1 1 :: I $2000000 (First Month $2) Street Addriss i27: ( tam 11 Bow do - Place ot (i :' By passing on all these savings to you from the start Introplan brings you all of its benefits at the lowest Individual rate in the US! In one cash lump fii- t V First of all Introplan policies are issued in large volume during specially planned enrollment periods (in much the same way that group insurance is offered) By cutting out most of the paper work all of the footwork and other red tape we realize substantial administrative savings Secondly and perhaps most important by han- dling everything directly with you—without using an y salesmen—we have cut down the largest single Item of overhead expense: sales cost - 10 0 a 0 Mr Mrs 74 is 1 life Insurance plan created by a group of highly respected insurance executives exclusively for qualified men and women between the ages of 18 and 35 Introplart is offered only by Executive Fund Life Insurance Company the come pany dedicated to making it simple and easy to buy life insurance at the lowest rate ' ts 0 s 1000000 Whit Month 11 l't: 14 questions answered about Intro') Ian It !11 Introplan Qualification Form Check Plan You Wish l (:::::::: '4: ! lift On g MO 7 1967! ' - V Here's how introptan can offer so much for so little— without sacrificing any benefits f 'S'' 14'1' '': MAY OSIONIMIM 1 '' ''' Without ulesmen bow will my policy be serviced? You get fast personal service through Intropian's special "collect call" privilege You can call us "collect" at any time from anywhere in the US at no cost to you-a- nd your own Service Counsellor at Company headquarters will be happy to answer your questions whenever you call i l '' : ep'''1i B - 4 ' ( (I': 1 What Is Utopian? IMO IMM BE SURE TO MAIL FORM BEFORE MIDNIGHT ::r I 30-da- y rmoommommanneenotems I ' 1 OFFER 110 RIC:' I- ': ' ' And don't forget you risk absolutely nothing with Introplan's money-bac- k guarantee Your first month's premium of $1 (or $2 depend ing upon the plan you choose) will be promptly refunded if for any reason you decide! to return your policy (Two forms are provided The extra one for your wife? Or for a business associate?) Since there's no obligation and you risk noth info why not mail your Qualification Form today? 1 ' 1 ' $loo I 4 ' by qualifying now introplan guarantees you an unconditional 30day full refund If within 30 days after your policy Is Issued you change your mind for any reason whatsoever your money will be promptly refundedi S And as we are in interstate commerce we are subject to all the laws of the United States: specifically the Clayton Act and Federal Trade Commission Act with respect to the business of insurance—as such acts are affected by Public Law 15 79th Congress as amended In addition Executive Fund policies voluntarily provide for service of legal process in courts of all states and jurisdictions of the United States in which the company is not licensed personal service through its unlimited "collect call" privilege no matter To take advantage of this offer and all that follows you must reply no later than tha dais shown on the form below 1 1 How Introplan gives you Fill out the simple Qualification Form below and mail it together with just MOO for! your first month's protr:tion (send $200 for $20000) We will act on your qualifications at once and upon approval we will issue your policy immediately (Of course if for some reason you don't qualify your money will be refunded immediately) There is every good reason for you to send us your qualifications now There is no good reason— no advantage to you—to wait until the deadline M you know conditions of health can Change suddenly so take advantage of your good health 2 introplan offers you the lowest WI victual rate in the United States 3 introplan grants you two years to decide what kind of life Insurance you want to carry permanently—allowing you to "try" Executive Fund and actually compare its rates benefits and services with those of other companies 4 Intmplan assures you fast persona service through Executive Fund's "cot tact call" privilege with your own Service Counsellor ready to answer your questions day or night Executive Fund Life Insurance Company Is a legal reserve company managed by a group of highly respected and responsible executives with many long years of insurance experience As a legal reserve company we are—in this very important respect—exactly the same as every other life company in the United States We are required by law to maintain the same basic standards as all other life companies We are required by law to account for every penny paid to us for every penny reserved for the protection of our policy owners We are licensed and governed by the laws of the State of Nebraska the problem of "what to buy" and "from whom" I before the date shown! Introplan gives you $10000 (or $20000) life insurance—pure protecInce that pays for death from any cause Suicide is the only exception What about Executive Fund itself? Is it a legal reserve company? What kind of management does it have? What safeguards does it provide? 1 - tion at the lowest cost—true life insur- experienced management make your policy secure How Introplan solves Try Introplan without risk or obligation —for only $100 — with a money-bacguarantee! 1 I — Qualify now without risk! Change your mind within 30 days if you wish but you must mail your Qualification Form' Introplan's five outstanding benefits: reserve safeguards and How legal 20-pa- y no-ris- 30-da- This service breakthrough is another Executive Fund "first" You get information and action right at the top—right nowt You don't have to wait until someone "checks with the office" or have to write letters and wait for days or weeks for an answer Strategically located almost in the very middle of the US in Omaha Nebraska we can serve all our policyowners nonh south east and west quickly and equally by mail and telephone We will always be as close to you as your telephone to give you the best fastest service possible —service you are entitled to receive as an Executive Fund policyowner— service you will receive from Executive Fund benefit from the safest tnost intelligent way to buy simplest life insurance ever devised How Introplan lets you under 35 this surely 18 and I '05tZ:--i AUW 1 1 jet5'0Y0601e5 i1 I i i - i i k |