Show 010" 1610400 bk boo -- ------ 1 i - - 1Jc41tik t i'' 11 '''''''' ' " - 7 - - - - August 25 1910 of terlin' me I'm bad all the way through like others done you tell me I just made a little mistake "Thanks Mr Giblo I'll never forget it"About fifteen minutes later detective Giblo's peaceful thoughts were rudely interrupted by a succession of shots A fleeing pedestrian cried loudly that the corner restaurant was being held up Mr Giblo faced to the spot and dashed in to find two customers holding Mickey a smoking pistol in his hand "What's this?" roared Mr Giblo "What's goin' on here?" Mickey gazed at the floor He saw three wounded customers and a moaning cashier He hung his head "Mr Giblo" he said bashfully "somethin' awful has happened I just made another little mistake !" wolicl--Instea- d so many I- - - s A- VI - K : I I tj iill - le t 71 1' ' ' - ' - i IN ''' r ' 1r R Mil 1 t where you want to go? I drive hundreds of people around and they all go to different places" The screwball relaxed "Good enough for me" he cried "Take me there too !" ! delivere — I prsees IMPOSSIBILITY The mountaineer son—lived in a hit wife-an- d y rude shack in a primitive mannele day the got his hand p on a fifth-han- d car He liked the machine so much that he eut a hole in the side of one of the rooms a hole large enough to admit the auto into the room The family made good use of the car They read by the headlight sat around on the upholstery and listened to the radio They were finally living in class Came the evening when the mountaineer had some guests and after washing it down with a few gallons They all corn liquor the of arose frofn the table "How long have you "Well folks" he said to the guests "whenever yer ready I'd talk ter show yer the living room" His wife shook her head uneasily "Yer kain't take the folks inter the living room ternight Zeke" she said "I kain't?" bristled the mountaineer "And why not?" The wife shrugged "Kain't be did l'tell yer" she stated "Our son jest took it fer a ride down the road!" DAFFY TALE Mickeythe Weasel had just been released from prison ifter a i - Five C hill-bill- 0 The nut climbed into taxi stretch As he walked down the street in his old neigh"Where to?" asked thedriver borhood the first Orson he met was Mr Giblo Said Mr: Gib lo "Where to?" shouted the screwball ' was the very detective who had sent him away been on this job?" "Sixteen years" returned the cabbie It was Mickey's mind to dash away at he could before But do Mr record so V14 speed Giblo draped an arm around his shoulders l "Mickey my boy" he asserted "ybu needn't be afraid of me any longer You've ktr ' paid the penalty for your crime—so let's forget 4 t all about it in the future" There was a highly skeptical look in ' Mickey's eyes as Mr Giblo talked on I THE REASON I "Yes my lad" he continued "What's ' The chorine visited a specialist for a throat examination The over is over You just made a little mistake x that's all There's ndie of us perfect in this medico looked into the girl's mouth and told her to say "Ah" world And I want you to know that we can ' r""14: '"7'''': t "Nope" sighed the girl "I can't do it" - aslitS all make a little mistake—just as you did"' -- ''' "You can't do it ?" echoed the amazed doctor mann RELLINGE0 "Why can't Gratitude replaced the skepticism on 'Ah'?" say He you face "Sixteen years!" repeated the nut "And still you ask 'where Mickey's grabbed Mr Giblo's hand and shook it vigorously "Because" shrugged the chorine "you just don't appeal to H to'?" "Gee Mr Giblo" he cried "you're the swellest detective in "Certainly" said the patient cabbie "How should I know me four-ye-ar ' - — the - 4i Mark ' - (‘ - 7 had-dinne- r hill-bil- tl 1 4 r::'-'ATZZ:7- -- -' - y eil' It 16 —- : No b e k 1 ti-- - ly ITd e 4111411 T a ANN"- t tc 4 - ' h 1 i ) (- taut : i vol I '::::!:-:- : z:::::::::y::!-:i- :::: ':p! :4 "iJ :: y: : s t -' ge2 Fe tt- en '" i!::-i t : - '":i 1: :::: -' 47: 9 ‘if r 4 ( ) it '':::::: 41 lo : :fir Lod k1 4" tatlkilito I ' - One reaHollywood has no son for this vs suppose is the fact that so many of Hollywood's gitizens belong in 4 museum that —if such a building were ever opened—it would contain nothing but human exhibits Professor He flinger thinking over this dreary state of affairs and feeling it's high time he did a good deed has decided to remedy the situation Accordingly he brings you herewith a mythical Hollywood museum in full swing even to the wandering tourists Here is a guide book 1:: t 41 41 11 ' 1 1) Iii ':07a(0 :4's ‘b I I la i::: '''':' ei : :::: - :- 1004 n opplo Al &A11112 1—Tom Mix's socks (The original stand-- - ins!) S Hart's riding pants (Water under the britches!) 3—Clara Bow's bathing suit ("Down to the Slips") Lloyd's first pair of glasses Most Terrific Most Astounding Spectacles of All Timer') 5—Charlie Chaplin's first cane (Giving an old story an original twist) 6—The lipstick used by Garbo when she 4—Harold ("Greatest 9) r:" li : -- -' dri: al CI J ki7 '''::' for another Camille!) 7—Mae West's first corset (What a lacing that thing's taken!) 8—A door (1912 vintage) that stopped the Orain who threatened the heroine's honor (It's 28 years later now and—would 3r cal believe it?— the villain has yet to pass that door in pictures!) 9—Director's outfit of early days: Boots cap etc (No megaphonea today—but oh so many megaphonies!) 10—Flea powder for the late (Yes they even put the bite on him!) Bin-Tin-T- in —H hea :Pt ul ::::: eada rE45 Iii:nr7ra BY kondz ondon 017 01 4v471 A "Camille" (She'd walk a mile P:: '!:41111 DBAWING kissed Taylor in ':' :::i:::: :::i 114- to alt ks on ing 1114IN ‘ ilit ' '''' 'PA' :''' c F : ne ' ::1:''':'l:::::':': 0 tkir 7 dillWip- - :1'i:: 8'1111::::''''''''': N Sea in tili?4 1i ' officsi-museu- to the exhibits: A 14 1 '::::lilf :11':'i: 0 t el t :: 7 air ALAR iNve iA:: :':::1' 441116o' lik 4 !::':'::: 4- I" : 11 :k de over t this KAPRALIK M ni 11—Gable's moustache theone they shaved off for "Parnell' (They should have shaved off the whole script!) 12—Al Jolson's first make-u- p kit (Shoe polish!) 13—A pair of Marlene's stockings (Kindly bring to the nearest filling station!) 14—Machine gun used in first gangster picture (These are only used for pictures now so the shoot is on the other foot!) typewriter used by a critic-1- 911 —to rap a movie (The machines are different now but the reviews are identical!) M H lund mber broln tainst 'High irm la ati was h ion a If you want publicity there BEST IETS OF vt !"0 I E WEEK Random Notes About Pictures You're Seeing: gmployipg half the stars on the Metro lot "BOOM TOWN" simply had tn be a success And that's exactly what it :I ' ' turned out to be: A box office natural if 1 1' t ever we saw one Here are Clark Gable Spencer Tracy Claudette Colbert Hedy LaMarr and Frank Morgan in a hard-h- it fink yarn shrewdly 'written and brilliantly 1 produced "BOOM TOWN" is a big pice''°""111:::'- :ture combining cast and story in what It is entertainment turns out to be so 4 recommended to you without hesitation 0! AAA' and you'll say the same thing to your neigh don't think "THE IADY IN QUE3- bor :a::!'1:?::Z:s: TION" with Brian Aherne and Rita Hay worth i s going to cause any gold rushes at the nation's box offices—but do think it is one of the most amusing films to come ""i0:i:::::::'Z'::::::::i out of Hollywood in some time Directed t by Charles Vidor this one has a continental ::::::9:V:161::it5 to :'::::!M:?:k::!!!'11H7tti':! find Lubitsch difficult would kl::: touch that Joe had always been blessed the in as with big ideas—to hear him tell for spots—and many improve itholAkika Ever since that glorious it gcting Brian Aherne gives one of the best tenth birthday when he had ex I As of the entire say year CLAUDETTE COLBERT performances changed a pair of cracked I don't believe "THE LADY IN QUEShockey sticks for a sickly guinea TION" is destined to break records—but I It breaks pig Joe had definitely decided is revived it wherever records g and do feel- - that it's fine he was cut out for Big and it will undoubtedly do a splendid busi! that Business definitely worthwhile ness when it is shown on Broadway again Leaving high school- he en And just thirteen years ago rolled this Fall in every correspondence In the Book World you'll find a slight when "Show Boat" opened in New York school he could find He sub'but thoroughly appealing tale in "SMALL the late Flo Ziegfeld walked around the scribed for anything that was because he advertised to help his "business POTATOES" by Emily Muir Reminiscent reservoir the first night In two years he acthought the opus was a 'failure and he sense" In a number of wayseof "THE YEARLING" I liked cumulated a library that con it flop see to Record want didn't this fiction also deals with a boy's coming best tamed everything from Profes Me Down sor this week WES "Now I Gyp's "Pep Development" in of age—but the scene is Maine and the to' Dream" and "So Do I" Lay as played by fen easy lessons to "How to Beof characters are fisherfolk and farmers On come a Millionaire" in ten easier Raymond Scott and his orchestra the Penobscot pay region You'll find Broadway a minor producer employs a lessons At the age of twenty Joe felt who wiseacres all humor and humanity in this volume has the: stenompher "GOLD FOR MY BRIDE" a novel by Norvery expensive clothes he was ready to crastithegat& paflel She wears he couldn't in man Collins had a tremendous sale Eng- 141Willg"new outfits almost daily —and of success and Itcould them he surely land If it duplicates the success over here avarytipily is wondering how she does it crash hurdle them So with a clean there's clear indication that readers long qn 0alarYI collar and the last lesson of I d moralistic for the good old "Every Man His Own Boss" in Victorian tale Here is the story of the tipre I14 There in the World of Sports: his handbag he arrived in the and sub of a store the department growth tho Fq4 golf championships this week City of New York sequent spiritual decay of its owner as hip at lierabey Pa HENRY PICARD will I know you're going to be surprised at this but things virtues crack under the weight of success workout exactly as Joe There are many good passages and much kattic itrenuously to retain his title But didn't had planned According to his either cents our ten that wolra of like sort that interest to hutting you—if you "Business Psychology" course fiction to begin with Also recommended: DICK METZ or BYRON NELSON will all a man had to do to be big Clements Ripley's new and deftly Written take It PACK- was to think big Joe stuck to awayTHE GREEN BAY novel about John Paul Jones "CLEAR ERS tackle the COLLEGE S at that policy—and he was event with It FOR ACTION" next Score Chicago prediction: ually stuck Thursday ' a of fact Joe As matter 6 S PACKERS 13 They'll so big when he first hit thought Odds and Ends in the Entertainment be running in the 36th edition of The Hope- the city that it took him and we three bigmonths World: Little doubt that "Show Boat" will ful at Saratoga next Saturday and a tightening be recognized as the greatest of all Ameri- give you NEW WORLD as the winner waistline to make him realize can musical comedies in the years to come Don't say we didn't tell youMARK H that all be could hope for was '1 1 ' i ' 41 are plenty of ways to achieve I You can swear you saw a Oust or you can predict the end ot the world or you can shoot a radio crooner Or you can announce you're forming a syndicate to buy the St Louis Browns That always gets 'am Garbo's aloofness The feud Dietrich's BennyAllen famed underpinningsMussolini's athletic prowess these familiar subjects are part of the great game of publicity And publicity isn't too tough about it either Aside from demanding that its recipients launder their linen in public view publicity doesn't request much else Publicity is a kill or cure business Sadly enough it kills the patient far more often than it cures him—but the muggs never find that out until it's too late And with those fateful words ringing in your ears we turn to the story of Joe Prattle our hero for today L ! iA : movie-makin- - - ! solid-packe- LT i ALL-STAR- l nak ALL-STAR- t1 1 I ‘ 4 - i rnipusw-ow-K- S' d 3s 2 if 04004) 17 fit 4vA soa 14111- t0eji041-04- ' 4 IMAGER 9 SHORT STORY e: elsi) Lefro c 4'A txammft-p-7)(Lsoodo- k ‘'N 44 e4 41 44 citteteto-- ti A 4 c ac‘ a Simple job at twenty bucks a week! Our hero couldn't remember a similar situation in any of his courses The books had simply failed to mention a case of a young man who expects a thousand a week and was offered only twenty So he had to use his own judgment in such a He took the twenty situation Joe however was plenty dis: satfsfied A year of earnest labor and he was still drawing the same salary He hadn't even He been made a puzzled and puzzled over the litnation—when the solution finally hit him What he needed Was publicity! That was the magic word: FOlicity! What a fool he had howl not to 'think or it before ppblicity made mem big pub Deity trebled incomes!Publicity and success went hand in hand So that was going to be his cue from that moment on He was ping after publicity in a big vice-prece- Y And by gosh and by golly that's exactly what Joe Prattle Never was a would-bOld! more persistent snatcher space fl4t by the same token never He was one more unlucky Walked in protest parades and he held his signs very high When he marched with pickets —but all he ever got was sore feet When Florello greeted a celebrity at City Hall Joe pushed so strenuously to get Into the picture that he wound up with a black eye Yes it was tough going—but Joe Prattle wouldn't give up Not our Joe He tried his greatest stunt when he pulled a fake suicide and jumped tnto the And all he got for that river was a reprimand from a cop for bathing in a restricted area! It was no go Joe Just couldn't seem to connect with So in the publicity he wanted desperation he turned to an e other angle - Ole testimonial He went in for racket less In one of the most widely read journals in all New York Can you imagine our hero's state of ecstacy? True the beautiful testimonial he had written on two tightly packed 'rages had been cut to three lines And also true the backache concern had taken the liberty of adding a pen drawing of Joe before tak- ing the remedy a drawing in which he was represented as an old man with bow legs and a strained expression But Joe forgave all that For there right in the center of the advertisement was his picture Ills! What a thrill! There was no holding Joe Prattle in the office that day He walked around as though he were the nation's hero It had taken-hia long time but he had finally won Publicity would put him on the road to bigger and better things From that day on he told the clerk beside him just watch his smoke! "'Shortly before five that day Joe was told the boss Wanted to see him- - Our hero arose and winked at his desk mate "Told you so" he chirped 14 "The ball's rolling already" He entered the office of the The boss looked up big shot at him "Nice picture you had in the paper today Mr Prattle" he asserted Joe smiled and lowered his eyes Best to be modest at this particular moment he felt "Thank you sir" he replied "I'm trying my best to get ahead Just a little publicity— For many months he wrote to the vendors of patent medicines In flowery language he described his miraculous recovery for an assorted collection of ills that included fallen arches halitosis dandruff and so on Furthermore he wrote he'd be very happy to give ethem the very finest testimonial if they would print his photograph with it But alas—once again nobody seemed interested But this time they weren't going to stop our Joe - He branched out The list of ills from which he had recovered now included eczema arthritis tonsilitis mum ps whooping cough chicken pox and ath lete's foot And on oneglorious morning his persistency was rewarded A backache outfit accepted his offer They exchanged a crate 91 their pills for one of Joe Prattle's photographs and a you know" The boss nodded recommendation that took him "Indeed I do know" he said almost a week to write Success at last! easily "And I also know something you evidently don't know: A month passed and the ad- Our employees are not per vertisement finalry came out It mitted to make fools of them: was a quarter of a page no selves You're fired!" air is an ere 11 ton do p m noun( Bri ni in win ' tadily nigh ghts ish c airpi I out : Ger Mul :ated rep I tdiy istry If out m V ' 1:7 : ''f'd:::t 4 A o c ":7N I 417-- s- -- e os':: - 1 I 'N L be tir rt had g in Iron 'coast its i d a iking —am pie - lay 7 the 7 c( Satu safe tver y 24 da3 iday t) p ' ass bed tie f ead polit se it tau 1! ng cat t ArJ- rs - read atta but t msel jWll rth 4 A A s ght' wa id a We áv - 'as ) d- tf tV 1 te 400miamonimooeisolh "Thank you sir I'm trying my best to get ahead" na b 'en tries "alto tPut) It |