| Show r 3 Sunday Morning- - -) Salt fake Tribune ?Hjc August 4 19lo - ©F 'njus naMW£3C auwufcsisjl ' they’re in the pictures but seldom the movies By LUCIE NEVILLE going to see a lot of Hcflly wood oomph iw mTPtCiKTit ?n Plenty advance to fahs and theater owners on promises that come true College Swing iiifchJded just eight minutes of Betty Crable and Jackie Coogan yet their Romance had been the mainstyof publicity Audiences flocked ' t see Thrill of a Ltetimei betaupe frothy Lamour was But the 1 advertised in hoxsar’ letters sarongstress oni'Jstrplled into oife pcene sang a nhmbei1 she had warbled in 'a previous picture and disap± peared Similarly Joan Fontaine posed for stills for Gunga Din because she was the only cutie in the cast of that East Indian rodeo Even in uniforms and pith helmets Victor MfcLaglen Cary Grant and Douglas Fairbanks didn’t make what you’d call hotarL But her work before the-sti- ll — camera didn’t give Miss Fontaine any more movie camera footage she was in only three unimportant sequences ' After that shp was lent to Repub- - HOLLYWOOD of THE ’ Red-head- ed lumns ’ !’ -- grievances glimirifer girls right in the (aces of 300 astonished moviemen recently Susan Hayward was pleading her own case when while fending off a couple of indignant-e- x ecutives who were trying to gra'b the microphone she told a convention of picture salesmen that she was tired of But and under-worke- d being over-sol- d Miss ' Hayward also "Was dishing out the sentiment of many another unhappy “star” who appears mostly on magazine covers and in the gossip cosmoldering a - t -A 1 f- IM" t 4 Jt ’ ( eye-catchi- ng The glimmer girls are ballyhooed with stories and “art spreads" make personal appearance tours under the false billing of “featured starlets" are and at the plugged by radio-rave- rs beginning of every Picture are--1 announced as having leading roles— roles that curl up and die on the cutting room floor They say that their fan letters show a growing resent- Consider Rita Hayworth who has been so busy giying interviews that she hasn’t had time to do much acting Her studio boasts that within the past half-yeapproximately 3600 stories have been written about her Her have been reproduced photographs more than 10000 times and 36 magazines have filled pages with pictures and information about her home beauty aids diet and chthes Yet Miss Hayworth has appeared in — and that on loan but one to Metro — since her “rediscovery" campaign began Maybe the whoopla will work foF her Fans called the Warner Brothers’ hand on the Oomph Girl campaign and prodded the studio into giving Ann Sheridan some visible roles Miss Sheridan really was so sexational the - customers wanted to be- - shown EFORE this the curvaceous and amiable Annie had been giving her studio tremendous publicity— once appearing simultaneously on the covers of three national magazines— and in return getting quickie roles as play-gir- ls gun-mo- ll and dance-ha- ll hostesses With each one she was assured that this was her big chance Sample role was in They Made Me a Criminal where she appeared as Prize Fighter John Garfield’s gal in an early sequence was killed at the end of the first reel— but was billed above Gloria Dickson who had the feminine lead Typical publicity was the flood of enticing photos promoting Torrid Zone showing Miss Sheridan in scanty rhumba costume s— though she didn’t wear them in the picture nor did she rhumba— and in clinches with x jUvt-- V r : ' I I v' ? $ ' '4 J ' 1 Jt A f $ V v' J- tgr s $' ) f 4 - iL’ ! vr S j t V V- "'ll "' M s- £ tl' A J 'i -- r VA t J x hy tjtiK - : 4 Am - & “ TLANTA turned out to honor its home-tow- n actress Evelyn-Keye- s whom it understood had a good role in The Buccaneer Even advertised proudly “Evelyn Keyes in The Buccaneer” That was a mistake because appeared only as a dancer in a v she ballroom sequence Of course Producer Cecil DeMille had reaped a deal of publicity from Miss Keyes when he signed her— the fist player in a decade whom the producer had believed worth putting under personal contract When after many months of idleness she got one of the sister roles in Gone With the Wind she always was pointedly referred to as a DeMille protegee But since the producer himself made no pictures the actress got no roles under him Now with a contract at she’s- - busy arid happier Columbia with more work and less extravagant publicity Seven contract cuties at Paramount thought they were going places at last — if they believed what was written about them When they were cast in Artists and Models Abroad the studio ' solemnly announced that at last it ' !4 11 ? train out” she said A A v - “I was on the screen a total of three minutes Later the studio admitted that they hadn’t told me my role was cut to nothing because they knew I wouldn’t go to Houston— and they needed movie names and players to ballyhoo the premiere!” p Hi r V quite a lot of scenes and felt pretty happy when she left with the com- pany for a personal appearance at the Houston premier? “But after I saw the picture I wanted- to crawl up the aisle in the darkr and take the first ar J y' cV1 a - L‘ 'a f '4 1 ' ws Y4 ' : -- ' ! -- i k 4 ’ll V —i s LL'ir 4 4 H 4 4 K4- - 4 i U Jtv ? v i’F- A ri-- Vf Li i 'v V v v ' ' ’ r y tf t ' V tVA-'L- 'f 4 Si kjr - f v - f ’tv 4 v v'Vr-'-J- ” "54 i j i c vH’ - F V0i Vi: Mir?’1? 1 v V 4 A? 4 f "i -S m l tc A n' : j 4 t 4 r y tj y'r‘ ? f ’ if ' - vi ( - iC! “ v "'t 4¥ X " 'i L T ZliU-- J- 5 A( 4 Y I 'Y'Or r ! Anne Nagel above" was too pretty and talented when she appeared in a film With Mae West so the buxom star arranged to have the starlet blacked out hip-rolli- Maybe they couldn’t act if they’d had a chance? Well— maybe they couldn’t But Joan Crawford can and she had to stooge for publicity on the’ Ice Follies whjch nearly put her ca- Before the reer into cold storage start of the picture much to-d- o was made about the' star’s vocal ability "Crawford Sings” was going to be ds sensational as “Garbo Laughs” She needed a hit picture desperate-T- y then and Ice Follies had a good I practiced them for weeks in advance Then they were cut out one by one until none was left The script too was radically changed FTHE picture was released flopped Broadway Serenade and star-rin- g Jeanette MacDonald made money “And by amazing coincidence the stories were almost Identical even the dialog in one scene was practically word for word Only excuse that out- aiders could find Was that Miss Crawford’s singing wasn’t good enough1 and Cvery story about her voice Jessons -- and “ambitions forr an opera career bounced back at her Real reason was that Miss MacDonald had tot sing in her picture which was k weak-withou- y y1- her usual “ box-offi- partner ce Nel- son Eddy so Miss Crawford's songs IfeSMtajiiSfekRltoiUak were cut and her picture Was a Bopt ’ A “ of movie hash made from bqfchered ' V’ ' script at Susan Hayward wouldn’t shush the film salesmen’s convention She An even rawer deal was the one " wanted to know when she was going to get a real movie part handed Anne Nagels another actress Her role in who needed a boost f was going to raise the" status of the hundreds of stills and they had been Mg Little Chickadee as the homely Jimmy" Cagqcy which were considerinterviewed singly and en masse they schoolmarm whom Mae West trans- ably modified when played on the contract girl' These seven carefully were drppped from" the contract roster formed into a beauty with a beau screen Even now she’ll play second-fiddl- e culled 'fronf the list were to have to Id& Lupine in They Drive by speaking roles be trained for future along with a lot of other cuties One provided much of th plot And most stardom All that was raised was girl went back to hoofing another is of the publicity Miss Nagle’s shapely Miss Lupino gets the lines Night Miss Sheridan the publicity and fans their hopes legs and warm smile helped make £fter their pretty legs (n independent westerns a third re-afans Chickadee-consciowill get the impression that they’re and rushes smiling faces bad been used for cently was working as an extra EyeryWeek-Ldg- r Magazine— Printed In U 8 A) - Red-head- t ed j - nd us "" in bathing suits At Paramount At was seen at the beginning and end Beau Geste — similar' to Joan Fob of the film showed her not only a pretty actress but 4 capable one -- Too good and too pretty Miss West decided She couldn’t afford to be taine’s Gunga Din role— and play® "So-a- il contrasted with Miss-Nag- le what feminine ‘lure“there was in Boll audiences saw of the ’younger Burns’ Our Leading Citizen W that player was a brief scene where Miss Screen tests she had taken were W and dramatic parts Then she was farm® Nagle in her dowdy make-ucostume ’ was on a couch her face out for personal appearance junkets half -- covered with a cold compress —so often that all she saw of Hot The film cuts made the plot a little wood was the airport and the railroad confused -- But it was nothing in station with the confusion— and reShe bided her time until she wa sentment — of thesturiio publicity boyj -- asked tO“ make a little speech who had to give lame excuses for their greeting j to 300 Paramount picture of a girl who scarcely big build-u- p salesmen at their recent convention was seen in the picture But instead of leaving the platforB p- com-Yarfs- bn ' after her welcome address A JUDITH BARRETT was one person stepped close to the microphone sw who didn’t believe Paramount’s said “And now that that’s over “ stories about its earnest search for the you tell me why I don’t get in P1 right girl for The Night of Janu - -- ture? I’ve played ball I’ve P® ary 16 after Claudette Colberl and "for a million stills toured the coimW Barbara Stanwyck turned 'down the made speeches been the glad-ha- n wna role The film finally was shelved girl Fans know my name and after much film had been used and I eat for breakfast But they o011 ” considerable money spent see me on the screen Little Judith just laughed— and — Two embarrassed executives lea laughed— but bitterly She knew that tc the platform" forced painful gfj® she could have "played the part beand tried) through the salesmens e cause Paramount had given her a conlarious applause to say that they tract on the 'strength of her performsure Miss Hayward would be ca ance in that identical role in the a good role very soon Most tf18?" Broadway stage production! But the they declared considered appears studio had forgotten that and tours a lark and soon she’d bejhn wouldn’t listen to reminders wish she weren't so busy beca They sort of miss her now' when they planned lots and lots of danw they peed ' a girt for leg art or gag pictures for her But Miss Hayw5 publicity because posing for those wouldn’t shush Instead she shoin was about all Miss Barrett did there into the mike "I’m not being & for two years She finally asked to swered! What picture? When? released from hef 'contract and She finally left with rousing cheJ married Sportsman Lin Howard who from the salesmen and dirtF u says there’ll be no more movies' for from the executives Hollywood his wife wondering whether Miss HaywarQ When Susan Hayward was a Warcut her thfoat in the Jn° ner player she did little except- - pose business pretty -- bi ’ |
