Show THE SALT LAKE TRIBUNE SUNDAY MORNING MAY 6 1934 7 i I studied (cilaffrzz CO a to notlyz t I 1 r000eIók-- 4' !Ol'Aq:1-3:400tf41--to- :est n AO fo ' ' ' : 11 :' : 7 of '''':"-'''''''- h )'7--'- 7 - True Story of Puzzling Search for Causes of Baffling Tire Wed in United States—Experts' Defeats and Triumphs —and how tt Outeonie is Greatest Tire Ever ies-i kAL :441191Ako' to Bear the Goodyear Name ' ''''' - 44 1::: -- tvo 0 -- x"--- okei oz i P 1 ae! ii 7 or : C - ' t::::: ' h I) i11::1 4 3 :::::!:'::::::::: - a b4 (1 lig :::i :77- '- - ? 1 17:174 ''''4'42:40::-:- 44'4ii:::i ':' :t rP'''' ' b"!!'414ti'‘ -S ttiQ :: tp O Carolina mountain road a man was brushing up grit—fine granite flakes—beside the concrete Out in Arizona beside a tighway that ties two jagged horizons another man was picking up samrazor-edge- d rock particles ples of weird-colore- d In mountains on deserts and in dry lake bottoms of California other men were collecting samples of roadside debris—grit flinty shingle glassy sand All were Goodyear men They Shad been rushed to these far places to help solve a most baffling industrial mystery With their samples these men hurried back to Akron where a puzzled but determined executive ' staff were intent upon the puzzle All Tires All Makes Affected A Mysterious malady seemed to be attacking automobile tires throughout the land Not just com- petitive tires — but even ours "Treads wearidg fast" came the word from Goodyear salesmen that large fraternity of "pertoo formance detectives" who work everywhere: "Not only ordinary tires but even Goodyear seem to be affected" Now reports like that might seem to you to be ordinary in a business like Goodyear's toff it!) some things that had happened in the meantime We felt sure nothing had gone wrong in our duction or methods "G-3"- of Goodyear tires had never been higher The theyl seemed to be centered a little more in three localities south-b- the greater road grip of more blocks in the center d You get the easy steering and non-ski- smooth travel of wider ridin- - g-ribs You get the slow even wear of non-ski- d blocksd closer-neste- and ribs You patterns! On all but one—a tread design the en- gineers called simply "GI" The word went through the plant that "they've found something" "War" is Declared and You getiaicker-stoppin- g where fine roads and scenic beauty invite motorists to use their get more rubber in the cars Chemists engineers "trouble shooters" were rushed to these points tread—an &verve of two poulids more per tire 1 Sine this is a full and true story we must tell you of MILE 43 MORE NON-SKIAGE at ho extra cost to you! of which adds up to D 4:iWgkilaaiDA5 cesclint With those samples of grit collected from widely separated localities we had made sandpaper Then our engineers actually ground down tread designs with this sandpaper mounted on high speed "grindstones"—to test the wearing ability of treads Tread ut V1Ns N samples of "2 - 6'':l :r: ''''" :iri:: ggr “ — 4: 1 !P) t : ivis000000 The chief himself got interested in "G-3- " The executives all studied the matter Then came the word: "BUILD 1 TIRES FOR THE TEST CARS" The drivers got ready But nobody had figured on what followed in the next order: 'GIVE dG-- THE HARDEST TREAD 1G-3- ALL-WEATH- 3' WEAR YOU CAN DEVISE DRIVE DAY AND NIGHT: THREE SHIFTS— SPEED OP TO SO THEN JAM ON BRAKESBRAKE HARD ON A STOP TO EVERY 2 MILES DRIVE 600 and more like that MILES A DAY" --TH- GREATEST k 4' 'eif k: Iilligiiask t - iiiiiili!iimiiiigir :::::i in4t'iN bgg : "Guilty Party" Back at Headquarters the reports of our "performance detectives" wire continuing to get attention and analysis the real reason for By careful check and cross-chec- k unusual tread wear was established beyond doubt IT BECAME CLEAR THAT THE NEW QUICK FOOTED NIMBLE EASY- - STOPPING AUTO MOBILES MAKE NEW DEMANDS ON TIRE TREADS THEY INCREASE THE WEAR—AND AT THE SAME TIME NEED TIRES THAT "KEEP THEIR GRIP"— FOR SAFE STOPS AT HIGHER SPEEDS Automobiles had been improved faster than tires Now it was up to us to build tires equal to higher power faster driving quicker braking Now—"G-3- " All-Weathe- rs for Everybody why following tle per- And that is the reason formance of "G-3- " in the hardest tests ever Fun Goodyear executives directed the making of "G-3- " in a few sizes All-Weath- ers These first" " tires went to the public months ago Incidentally reports are already coming in from the field testifying to the superior tread wear of So marvelously is it meeting the use of new high quick-stoppin- g cars that powered "G-3- " ifow announces that Goodyear Goodyear' tires in all sizes are at all Goodyear Dealers' G-3- fast-runni- ng -- 'tilt :Af:::::x:::::::'':" - ' -- storied :::::::::::::::::f:::-::::'''i::::i::::::::::::rf::::::: '' brake pedals ''':''''''''' '''':'':'':'''''':::' but oftger how Go see this At first glance you may think it just like the original famous) Tread Goodyear It has the same famous blocks in Ms center of the tread where they ought to be for safety and traction on today's smoother highways brute-for-punishme- nt er All-Weath- BUT IT HAS 16 er a MORE OP THESE BLOCKS! It has the same sturdy ridingsribs and grooves BUT THE RIBS ARE WIDER! Grooves are 0 narrower The TREAD IS BROADER BY 516— more road CONTACT—MORE RUBBER IN THE TREAD The design is so arranged that there is less "squirming" of the pattern under wear are cut50 load" Cupping" and"heel-and-toe- " ve - Supertwist Makes Lt : it Possible : The broader tread naturally puts some additional strain on sidewalls But for this demand Goodyear —and only Goodyear!—was prepared For only has the right to use Goodyear among the famous extra strength extraflexible extri elastic SUPERTWIST carcass which takes this added load as easy as you please I No extra price is asked in offering you this brand tire-make- rs new ' highly improved "Ge3" Goodyear All! — is more Weather Tread Tire although it costly to build You have read the straightforward story of why it was developed and how You can see it at any Goodyear Dealer's 1 P ft 1 - THE GOODYEAR TIRE it RUBBER COMPANY ' AKRON 01110 NAME '' ::::::::::::::::: ''' -: All-Weath- is Discovered 4:i:::7:z:::)::::::::: 74 :::::::::':x:'''::':''"'"''''"''''''''':''':':':' Ilaullit$1177N The cars were fast being used up check tires of ordinary established makes went to pieces i ::401:0::i:ii::piiii':i::ii::4-':gi0iPM'''':::'!'!?::!'?:''''''''':-:- :le r) :: :: ' ::''''' ''''''''''-- '' All-Weath- er east west north and 0 brake-adjustme- nt 1 ' -- !t1114 - get the broader road contact of a flatter wider Then after a little while a few clues appeared— the reports came in from ifOk ' You story seemed unreal ler But we checked itnyway As a matter of fact the ratorgdpd rock particlos entire factory control system was carefully gone over Existing routines were upset It cost a lot ''' Brakes gave way first Cars of money but anything that has to do with the had to be halted for brake ad8 hours Brakes justment every superiority of Goodyear tires gets all the attenbe relined to had completely tion it needs 72 hours every We found nothlig wrong Absolutely nothing But The drivers— all experienc'ed "treads were wearing too fast—on all tires!" viterans—showed a war-tim- e We got very very exact information from othei spirit They stomped brake parts of the country and finally were forced to 'pedals hour after hour On admit that all tires mcludingtour own were givstop every ing less tread wear they peered over the tire en gineers' shoulders as the "G3" treads were examined for wear "G4 and Grindingirests Here's what in Goodyear's new methods that the quality A11 !1:111111kicilip4 prom They tackled also the problem of improving tread designThey analyzed road grit studied weather reports looked into everyfactor that might affect tires More tests followed—more grinding scuffing rubbing — on the roads How those tests smoothed off the non-ski- d you get definite and accurate ti:::4M N All-Weath- But it Startled everybody! Why we knew by very 4 Foi?( 11010 N HIS hands1 and knees at the edge (A a - ( soodpopen we tested the wearittpability (4f treads (A big story—to it taboo big space to I'N Vi Faill imettri ii::f:s 4 p k ::40!' ''''''i '' '4 diamond-shar- t 1 16"ft4'i ' against flywheels covered with 1 ‘-- 11:000p fl PI ' ! '' 1 66MXq - 4p ""N ' i ''- : t a INC Z V--z1 t!L7z t 11 vo MORECPEOPLi RI Di ON 606bYEAR TIRES THAN ON ANY OTHER RIND |