Show 12A The Salt Lake Tribune - f0° wa---r- 4100IIiff-V ' Iffyelif:'r:''''' 12 1958 Sunday Oct()ber - - - - nil 1 11 1 1 tr"" le LE ‘ 1 HO - All I 1- " k -1 i lillli o t(e-3- - — ': II - -' 0 0 I - e ) '- A 0 ' I Li a41 1 1( k 111 n : lit P:-:7 f - 1 c-— : ' ' ' llc - : 1 ii:- -- E-- ( 90 03-r!- l'1:1111-:Ae11111(1- I :':'1--4111' le ' H 9 i'! r - -- Pii4 : o117 11 m1-3 1 01 ro c s ko fs (Lk61 or) Ii 6 6 A message from Henry Ford11Tenson Ford and William Clay Ford on the philosophy behind Ford Motor Compahy'§ 1959 models I soon to be shown by 8972 dealers all over the country cr 55 years our family has been in the business of making automobiles for the families of America F OR - ''- '' - -- 1—:: -J ii' 1 : ': 1: is :7 A ':::-- t : - - 4 ' VP ‘ 6 :' p:1:g 0' illi:1' :' ''1 g' :Z::: r :::!!': ::1:i:: p i!:ii V G 4i 7: : e :::!:" ''''' 11' 1 r' ::!'i': ' ' ' — s i!'‘'i ' s : '1 0-- aiii Dealer :1 '''44 "1:'' :?:::l:: l' ' -'41 'id" :':' ' - 1: I 'o '00 stt' k : i I f 401:4i'''4' E 1- ' i -- ' 4'" '' "' 11l J: N :—sicxtso - 1 very hard People wanted ed than transpor- the most mobile people on earth We live in one place work in another send our children to school in a third and enjoy our recreation in a fourth We think nothing of going fifty miles to dinner or across the country on a holiday Is it any wonder Americans make such great demands upon our cars'— or have so many ideas about them? - How do we find out what these people want and what their ideas are? At Ford Motor car-own- er qv OF FINE i t I 1 research i 11 4 e - William Clay Ford Vice President Product Planning and Styling works here with Edsel stylist Deno Tag lioli on 1962 designs V-8- designed by you and millions of other Americans Speaking for the entire Ford Motor Company its 273457 stockholders its 150000employees and its 3972 - dealers all over America may we invite you to see our new cars before you buy? Watch for announcement dates in your newspaper 's operate You'll notice all kinds' of ideas to make ridingfiafer and easier more comfortable and convenient — from greatly enlarged window areas to bigger luggage compartments CARS — FORD - 1 - - 1 di EDSEL MERCURY sLINCOLN !: t IPii ''' 1 President )-- 3- 1 vicaprmident at467 ice Preeldent The American Road Dearborn Michigan THUNDERBIRD t We believe you will find in the 1959 Ford Family of Fine Cars the car designed for you In a sense' it was designed by you — You'll find for example such things as wider doors to make our cars easier to get into and out of even for ladies in the new tighter skirts more leg morn for the person in the middle with the hump in the floor cut way down and you'll find all of our new cars and 6's—are more economical to both FORD MOTOR COMPANY THE FORD FAMILY ) most beautiful cars We've ever made Their styling is crisp functional and well proportioned — every line with a purpose Our '59 cars are designed around people are consider - a' and Mark IV Continentals we believe they're the - we get suggestions from proved 1959 Lincolns Thtmderbirds tation from their cars To most of us Americans the car is a second home Company 9t electronic brain to coimt them Our dealers across the country will soon be showing you the completely new 1959 Fords Edsels and Mercury& Together with the im- How things have changed! We '‘ A host of new ideas reliable transportation You didn't have to do much research to learn all about it Today people want far more telephone We A Henry Ford H President of Ford Motor Company talks about the '59 Ford with foreman Nicholas Metropoulos at assembly line of Rouge plant low-pric- A And if that's not enough you can pick from 'so many different colors interiors trims and other choices in each model that it takes an farmer in Arkansas and a housewife on Long Island a salesman in Arizona and an Ohio teenager who just got his driver's 1e0nse ::1::: I --0 by :' f 1 e We ask questions by mail in person and 5 - of do you don't care about ::1' 71 Thunderbird Edsel Mercury Lincoln and Mark IV Continental In these 6 makes you get a total of 60 different cars our most important assignments We our best to find out what you like why you like it what you need and want what you take for granted in a car and what '' - o trar In the 1959 Ford Family of Fine Cars we will offer 6 different makes the Ford '"H 1 Benson Ford Vice President and Chairman Policy Board zeta dealer Fred Jones Tulsa Okla local picture from Lincoln-Mercur- y of - P 6 different makes' '::11 ' r ::40:1:: : ' 4 1 Never before has our company aevoted so much time thought effort and money to finding out and finding the way to give you the things you want in an automobile And we make a car for every price range from about $2000 to over $7000 The choice you have is almoshmlimited 60 different models : one 4 - A 71 - I ?? A - - i ' : : 4' ' 11'''l ' 1 - Of course when our grandfather decided to find out what people wanted it wasn't - ''i- 1 4 Through all these years we've tried to learn the simple secret of success in the car business: Give the people what they want -- t :k - k - :If I I ': i car We've watched our cars and our ways of living change each other - -' - ' First in our grandfather's and our father's time and now in our own we've been 'assodated with the esiolution of the American - ° 4 ' MARK IV CONTINENTAL ' : |