Show 4t - F 7 - you're looking for a carpet that blends well with any kirtd of decor— I ' - ' - ' 1 t TliA144---- -- ' - — I — - I THERE IS A NEW KIND of carpet design that is making news in many interprets- non& It is best described as a leaf or flower or geometric Tók - greater satisfaction over the for the 4 4 AI' ' -- ' home-make- r - - ' ' J ' 's '' ' 6 - -- - The warmth and quiet and safety ' of carpet brings a constant years I ' ' ' ' ii ' ' - ' ' - '' 1" ' ' - 4 ' ' ' - "" " even the most A new look in carpets is the touch of gentle de sign on the floor modern-mindewho like home furnishings simple—and yet Is so very practical underfootd : - T6z - 4 4 f -: return on the original invest- — —- — - -- ment shape The design may be inspired by rivulets in the sand or clouds on a windy day or the t patterns of a forest path—at ''' rgIONE any rate there is figure on the floor But since the de4 7741 sign is merely suggested it does not compete with other MONTOOMER V WARD patterns in the room — and blendshappily with almost any decorating style 11 11 ONE REASON for the suc1 1 F: 1 11 rl 1 cess of this type of carpet (and 1 thus the new versions) is its ! complete practicality A car' ' pet surface broken by pattern in texture or color Just doesn't show signs of traffic It main- tains its good looks until time ' y ''' 4 ' lire)144141te for regular clean-uarrives Even the most who like their decorating simple take to this modest introduction of pattern And unlike tweeds which are popular and practical too the a little more :'- "4''' 71''44 I I 311p4:1447-FIpattern l'' 114 447017 sst04--feeling plann elegance and dec4 ' ning This matches orating VI" a"44-'s- 4 11r ' '2 a whole general trend in home ' ' 'fc - - -t ' gt e'' ? '' '" ItA2p furnishings for a shade more ' ' ''' 1 warmth: and ornament '1 - 't N ''' - '' -1 W4i1:-When choosing such a carWe ' ' ?' 1 nets pet design it is well to keep ----- '14 p oaf if :S ilip it in mind that even abstract pat'zi4' i7 : : terns contain shapes that are instoll it tit'11 '' 'frkV41 ' rounded or angular For a lit'l more traditional look in a 91"C"4111eaell: ' tIP:'''' Itf:k4114:: ''': room that combines the "new" s I r: c 4 and the "old" choose designs 4todP"ti ' "44 '4A41csi 4 ft 0t514te with rounded forms that re41 'e ) r lii ' ' p "1 flect the contours of the fur'411Z14 4' '''trT-rt- 4' '1'70' t i ' ' 1?74 niture Designs with geome't174131k141"p1'"44--cit-i : t 3 y ttric beginnings look well with ti ttg ry 1:t ''" ' t?”: 1 '15 4- - i' g 4P'SISP 04 modern and can be picked up ' ' S' ' '11 '''r i 4" 7 in or Oriental with motifs 'tt:: I l'A 1"44' ''''' Near East accessories ' ''' ''4 I A -- -- 044 It satisfies ' T ot - -- - :i - - 'i I s ANA R D ' Eli - - 0 0‘ ) f p modern-minde- -- Ai g 4- - - A '' - 1 -- ' k t -4 i I '' 1' - for-95- a month 0 - r 404-- 444' 4t7 - '1- -' "'Z & -- -- : rat 'cal t I Ito 13 ris !! Or ' ik ' N'' 41- - - - ' h 's If- la- - -- -- ' r - I A - le : - txt- rjr1? -- 4t - - l'4-'- ''4-- e ' 'I - 5e ' ri S g P ' is - Is -- ' e ' e THE DESIGNsmay be indicated only in the texture—with several levels spelling out the pattern Or it may be a monocromatic scheme with different shades of yarn in the same hue creating the design Or it may be a combination of blending colors for a more lively figure All of these carpets are possible because of ty with looms and carpet fibers Americans never stop trying to make things- better and besides the new style look better performance is built too Inks these new car This means easier Pcare and Y t 4 i ''' t4 1 - s y y i - I --- s - ' Yi t -- -' - t LI ' ' ''' ' - '' c4e21 :1 - t- A4 v- - i A '4': i ' i sosa - 1 'A '' e r e 4- - '10Po t sc) ' widths Made 11' (4): for Wards - especially for in busy i rarnily cool green gorgeoustweededcolor : gold - 4:"P""1111ftinmmuwzmoinfitStOod Ing buy! ' itt al'R t' (40-- I1I i -- - Mail this coupon to your nearest Mont ! gomery Ward store A Wards carpel : will ovismpostyrout and ad- shodwt somplos - ccoolst on s ' -- A 41 tosss-nsa- i- scs el - It- g :z:tI yet) n - t- i!e74''Iv''47 st' 4 " 4 '''''t)114'-'4- ''i : : ' Le11'' zL L''1:pi - Il 4 ' '' - ' a NAMF " IADDRESS a a IL I 04 0 ' '''' 101C-- D 1:-- 9 I' 1 S kol11' 101°1 VAIII LJA1T - 1 ' 'i 'i4 ' ' ttif f - '''' 'i ''-- t' 1" S if - t - ' 44'' 4 -- - s - '' ''"‘w''4''' ' N ! 4 ' '' '' ' ' ' ' ' t' -- 4 " ' ": LIKE ANY GOOD home furnishing the better you care for carpets the longer it will last Here are a few wear saving tips for carpet's 1 Use a carpet cushion It lengthens the life of your rug as it fills in uneven spaces of the floor that might cause worn spots 2 Turn your room size rugs around periodically so that evenly they will wear more 3 Stair carpet ' When buy Ing allow an 'extra foot in against length and fold under one or two risers -- at' top of 'statts Befare Wear' appears at edge of treadsishift carpet an inch or two downward 1 q4 li Broa d 100 m Sale' 444 1'z t"°''''' -- ' 1:! S - No ' - 'V i ' - t- - t ' I ' ' long-wearin- ittmt ' - a 04t -": - tions - t -- --- ' g'"-- - ' ' - ' 44 ' '' L -- ' l''' t'''''fq 1A k r - 1 t ' ' 7 4 r k" ' N ' ' "' ‘k - A- ' : ' 11 iti I L ' - Ft cut-pil- - '' 0Looks 1 -- : -- t ' 6 decorator shades ' 1 ' - ' - - l" ' ' : ' 0famous 71" - ' "14k ' 'I - shades 'I - maker broadloom 9 12 - 15' cut-pil- Wards el widths : I 1 ' ' - -- 1 -- - - Sq yd 0 Jr finest ' - Sq' Yll I 1 - - Sq - Vd e 5 0 '' e 5 gorgeous ' t I 15' widths 12 11 i5 Sq yd con- e Smooth 9 r 99J I ! t rd wool and nylon blend 'hand-loomed- ALL-WO- s ' ' 1 ril Leaf foliage design ALL-WO- - c st9 r 7 N scroll' spray designs Rich In 9 and 12' widths struction di 4 - ' - - -- ri - 1 t f - '' A - " - : '00 September 11 1958' Salt Lake City Sunday I 15343 ibiAt swiT i iiioil stittlit 't ei'iolAgait A -' C) E - iD Nis 4" '1 ti '''''' - 1 ? '6 ' ' 't 14 - r'''‘'1- - ' ' i ke 1 t - 2 '''4 ' :' sV--- k " f y- i ' 't I ' s ' ' - 0 ' ' 1' 77'''''''' - '' - 95 Sq ALL-WO- G - - widths that outwears similarly constructed carpets of other fibers 3 to 5 times 12 15' widths - ' ' ( -- S: - ' - - : 912 15' In ripple texture Long: wear loop pile Moresqued and plain 8 rich shades In 9 1215' widths 10 - 4 ' i - g ' ttc ' 4"4- -- ' 4 EVERY SQUARE YARD FAMOUS MAKER QUALITY ' 1 '' v 0 sr - ': kl ' "t i ' I ' ' '''''' '' N ' 44 fe-s1 I -- ) ur):1t1'---1t14-7'4v- :keI1r 1 t1- - - ' -' ' 44 c p Tips on Carpet e l'- z '' - - - rayon ''" 114''"'e Is It''''' - Wear Saving i- - 12 e I''e4-- ''- i'''' !STAN" Id dirt 0 Z- '4:rg:4Kt-170- RES : 1 s ' mmmmmmm amonoommatemommoommonegoonomommo 4 s n $h - If' :At' 7 4 pt:1:k' '' lalitt04143Ur111ska L 4 n - - z1- 4 x I Av4I114 ici S ' il''!A - ' '''-'i'frv- '''''1441:i's' i' i '1--4 11 7 f4 I L - - L'"6 41 ''''" $ t'1 t "sttV3i4ospJIt":' ze feesdWpsehct::'ty - '- '""-kl-- v ' '' T - Id 3 k 4 id to " EAft - - ' IA I s 1 0 DL sir ( I $ w AND I 4-- id STAIN 4 4 4 0 ' '''''' - e 1 11 - A TA n " :- I e st 1 11 $'-' n- (I 11 - - Ii - d 1 -- i - N -- 1 3 rooms complelely installed- e it MAUI AT 1ST- SOUTH OPEN 'TIL 9 PM 011 MONDAY YN - ' -- ' II ilk I - li - - ' 1411 A t1'1''4:' 1:''Y0444''Wilr-141-14k'4!1thi“443'- 2 : - ' $ i ''P i Alt ti - O SSatn - "L' Ii IP ' |