| Show Colgatess Veto Spray Keeps You A NEW WAY TO DIET — Continued from page seven 'i Ar-- 511tniETP 11":algr" immmiwwwwwaa From Ur"' (Mr C) 11117i1140r12 Malik 111911111111 As AnySingle-Action- A1111 ANIL " Deodorant V Stops Odor Checks - ro- (0) )A hutattly! Perspiratko! Veto Spray does both jobs: a stops embarrassing odor in- and c4cks perspiration for pro- F againat unsightly underarm deodorants do "to stain Single-actio- n 'jib only half as much And Veto Spray gives you pro-tection It dries instantly Certified safe for fabrics Use Veto Spray daily 1 Yes !:aenetlu tectioYr I i A71 i all-da- y -- VETO S ei 6 4600 390 590 401 plus tax - i man is Reesstiaplag ) lot y barrel-cheste- You can look far lovelier gm" 1 willy-nill- for y another" A The Magic Number AMR your doctor has deteryour ideal weight you multiply this figure by 15 are a moderately active This is because you use about 15 calories (energy units) for each pound of weight every day (If you do hard manual labor multiply your ideal weight by 20) The resulting sum is the number of calories you can eat Con!inued on page 32 mined simply if you person 11 IL IT MY 4 - 'L ' (i ' TY - t i—VI 'j - - I-1-LI'-- - t - ) la 063):- kill:tiP1 klmmenio f 4A 0 t' — ctrItt 411110: Iga----11 044a 30 1 - k 1 alit so 6tatelt etetelz ti ! tt q04 fruh$v ttu- m(Alois 61 Waal016 t v 1 3 - -ii 1 I0' :1 1 11 i SPHINX Electric Alarm 'today's trend toward modern wood design beautifully carried out in this elegantly simple clock with stunning blond wood or rich mahogany-finiscase 414 inches high Clear bell alum $795 Luminous dial $895 h ' 1 - i (10: I a 2 0 I 3 s 5 1 1 111 :: Nlot- ii - ) ) 0111NWICH Electric Alarm Sleek simple design blends with modern or traditional setting Handsome mahogany-finis- h wood case Pleasant bell-ton- Priori de lade& tax deli ere subject Sit thongs e alarm Only 4 inches high $795 With luminous dial Greenwich is $895 meg VJESTCLOII Elotio elotA6 Mode by lb mokors of Big to-y- - SMART WOMEN THE WORLD OVER a7 - kik Aloidtt !" 14 Ix I I c 1 toSolio-Por- o PREFERRED : 7 1k: — V - - - I approved by the Council on Foods and Nutrition of the American Medical Association It will help you to diet safely scientifically and successfully It provides a custom-mad- e guide as to the precise amount of calories you can eat every day if you want to lose weight ' - — ' 1 gimmick tried-and-test- 1 NeN Ivo nutntionist with whom discussed this case history put Al- d -T ONE it —This explains why folks who follow diets without visiting the doctor to determine their ideal weight rarely stay reduced A diet may be a breeze for orA'operson but too austere 0 (i2-A t i ( have more beautiful Give your eyes romantic beauty with At1114062i I ' '"' - --- $ee the Doctor Met As 'S ) s7 6 larger lovelier And for graceful expressive brows just a touch of soft Maybelline Eyebrow Pencil Ilim d :' - (98 eyes It's ever so simple! Dramatize your lashes with Maybe Hine Mascara—they'll not only look but your eyes will appear longer and darker I broad-cheste- though he is burdened by 22 pounds of surplus blubber his ideal weight is 185 pounds When Mr Big tackled the Hollywood diet which streamlined Marvin Glamourboy he failed to consider the fact that the actor stood five feet nine had a small slender frame and that his ideal weight was 151 It is little wonder then that the diet which proved a push- - THI STORY OF AN elagtatigti and d it is quite natural for his ideal weight to be 20 pounds higher than a chap exactly his same age and height whom nature has endowed with a small frame With these facts in mind let us analyze the failure of our Mr Big to adhere to his (Let Mr Big it transpires is a tlind at Ease! 4) (--- swing of six pounds Is she supposed to be in her stocking feet or wearing heels? The three inches in height involved are an important factor in determining her ideal weight Gmd (va THESE EYES TELL I Incidentally the importance of visiting a physician prior to going on a diet was recently illustrated by the members of TOPS (Take Off Pounds Sensibly) This organization composed of 2500 women members in nine states reported remarkable success during its first year Members reduce only under a doctor's supervision Step No 2 on the right road to reduction calls for some elementary mathematics It is a simple tWot Np scarw V stripped or with her clothes on! This can mean a weigh Too Tinsel a DLit MokE important many weight tables are remiss in that they fail to take into consideration the individual's body architecture and skeletal structure Thus if a DEODORANT One Squeeze Puts Your over for the actor was a Waterloo for Mr Big For the latter because of his greater size and frame the Hollywood diet was literally strictly from hunger While Marvin Glamourboy was able to subsist satisfactorily on 1500 calories a day the same ration created a cruel hardship for Mr Big's stomach is 44 - different individuals have different ideal weights and therefore they have varying caloric intakes Like the color of your hair and eyes your ideal weight is a very personal matter depending on your sex height age and frame Only a doctor is qualified to tell you what your ideal weight should be Thousands who practice dieting via make the mistake of going by some "standard" weight table to estimate their ideal weight This is folly For example the weight table listed on the corner drugstore scale will state that a woman who stands five feet two should weigh 110 pounds Is this how much she should "It's chilly up here Fred" I PRODUCTS Of LT3 Baft Illinois i ? 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