Show A20 — The Herald Journal Logan Utah Sunday June 20 2004 As research moves online J ' :: ‘ SAN JOSH Calif (Al) — 'These arc lonely days for than the annual l(X)(X)0-un-it more on online products f ' Voluminous sets arc still sales of the ’80s) j The shrunken reference encyclopedias printed but mostly only for ' V At libraries the volumes sit that the institutions The encyclopedia survived powers shakeout — namely Britanni- ignored lor days on end as companies are also targeting J ' Ik I ” inlomial C ll plllruns consumers with more concise ca World Book and Grolicr ' and less expensive reference the maker of Encyclopedia lap busily away at nearby v ’ computers Americana now owned by books It's no surprise that the liven in the warmth of it fastest-growin- g Scholastic Library Publishing profits are in loving home that set of hard-- ' the online segment After all jvenow retooled to focus 'bound hooks that once rcprc--- 7 vsemw'1 the crown uk)I of a ' v: giHHl education gets the cold sh0uidcr 'y ''V 1 '"Sometimes my mom uses 7 ' : V ’ i( as a coaster” says high 7 ’ ' school senior Andy Ng of i vV v yy Daiy City Calif In the age of the Internet' Once-a-ye- I lOIl-SO- how can rigid volumes com- pete with information that can be updated almost instantly on the Internet? updates for y 'f printed editions means that i some information can be stale before the books even get out of the box Besides electronic encyclopedias have more col- - ! ' ar orful pictures video and audio clips and quick links to addi- tional resources “Kids can hear and see Martin Luther King deliver his ‘I Have a Dream’ speech and'there’s nothing in a book Children ' Britannicacom which has about 200000 subscribers and is accessible to more than 30 million people through v libraries makes monthly updates Microsoft’s Encarta y that can do that” said Cynthia which debuted in 1993 does y Richey president of the Asso- - ' ‘weekly downloadable revi-: ‘ ciation for Library Service to sions A' y' ' w”1? 't - Hmcyclopcdias'are gathering dusl and most families with young children don’t even consider buying the space- - : hogging printed sets anymore Liven digital versions struggle ' ? for attention Michael Gray’s home com- ' with ' puter canie Micnrsiift Corp’s reference y1 software'' lincarta but the sev- r enlh grader from Milpitas ' -Calif has never used it He prefers doing research online where information front avast : array of sources comes quick- ly and for the most part foe pre-load- ' ' : ' ' "'"-i'-fnee''- ' ' ' ‘ : ' Like many students his first k :: Internet stop is Google 't lijidinformation really 'O' last" Gray sayssmilihg' “' proudly" Within five to 10 r m'mutes t find a good (Wcbj i -i lp work from Sometimes teachers ’r— m a V r 'ntxl'tp the past and to stress ' i-- ' 'iite '- l I I 'traditional' encyclopedias’ use-- " students L trf-i- : use ihem as a source Tor to Jht'hjtppeoed two years ago forcing hijit to tumtoaJibrdry’sset the first i of V educatedhtjuse- vii(iids and micssuigcti in the: VT90s when installment plans'fS' maclc Si400 reference sets 'iiff)rdabicfor pcik)rc’r familics v'Vv -'But the tWOs brought "I recession saddling cncyclopcr ? dia jnakers with defaulted loans At the same time com- ' pulcrs were penetrating A libraries and homes Families : ongihe-staiussymhp- upper-clas-s -1 - - 30 j)eople vyho respond jThe prbgram indudei a hearing evaluation atrip diargespedaj I ' U7U finandng (OAOdiscounts on the hearing aids and no fees should they be retumed Patients agree to v i X and parUQpate in follovy-u- p complete the survey at the end of the 30 days': appointments ! ''V:' ’ r -- ' - I'-' K'- 'V-" v7i' fi ' 'y: w fth - children school-age- d weren’t thinking about whether to spring for an ency- -' clopedia set but rather fora computer Then the World Wide Web : exploded making reference w orks on seem 'antiquated “The Internet was really the fifth nail that was driven into ' V Testing will be performed by Dn Keii Curtis AuD during the month of June but you must call by Monday June 2 Isr to participate CD-KO- the coffin — not the first” said Joe Lspdsito former chief executive of fincy- - ' clopaedia Britannica and now an independent consultant for digital media Reference providers such as Collier's and l:unk &Wag- nails collapsed while others were swallowed hy rivals Britannica the behemoth first published in 768 saw the number of print sales drop hy M) percent from 990 to 1996 said Jorge Can Brilannica's president : CALL 435752-499- 2 Don't be left out! Call for you appointment today THOSE INTERESTED NEED TO 1 1 A few years after it ended sales to households in llMy Britannica bet — wrongly — on the strategy of giving free online content away while relying on Internet ad revenue The company libraries and individ- ual subscribers for complete access to Britannicacom (Privately held Britannica would not disclose current fig- -' urcs but said its print productions are far less diKir-to-do- then-popul- ar now-charge- s ACCURATE HEARING CLINIC & AUDIOLOGY j 169 North Spring Creek Partway CALL FOR AN APPOINTMENT (435) 752-499- 2 CALL TODAY! Suite 170 Providence Utah 84332 ' 1 K i ' : v 'j- - : ' v - i: V - i - : y |