| Show NOVEL FORMS OF ADS pop some odd business methods that are employed by the most date firms human display has become a fine art HE human sandwich as a means of public dis dig play advertising in cities has gone out of fashion but human display ad ver in show win dows has become a fine art says a writer in an eastern newspaper many professions are en in this lucrative business both in working out new ideas and in dress ing the part and acting it out the persons who earn a livelihood by planning or taking part in display advertising call themselves Il lustra tors consistently enoah enough they believe themselves to be artiste artists and in a sense some of them are when they do something do stunts as the boys say b besides merely looking a part then the il lustra tors become demonstrators and the demonstrator generally leads a life of encore performances one would think the woman who has for weeks and months and per haps years decorated a store window inhaling vapor and exhaling it in puffs of white whiffs would bf heartily tired of her peculiar smoke by this time but she seems to thrive at it and has the consolation of knowing that she Is a most thor hughly disinfected woman neither the pestilence that walseth in dark ness nor any other old pestilence has terrors for her the fancily dressed cuban cigar seller Is another figure well known bo so Is the red indian who sells bark and other vegetable remedies the human perambulating illus grated advertisement has been exem in various ways and some of the examples are clever A tiny wagon drawn by a tinier donkey and carry ing a huge pond negro who could have picked up both donkey and wagon under his arms always caused comment another ad in which a donkey figures la Is called the negro automo P SHE i 5 BY A SHOWER BATH WHICH ww OPt BATIS oven KER HE HEA KAD bile A colored man and bie his wife attired in riot of colors sit in a cart which Is pushed instead of pulled by the little animal the wagon Is guided by a wooden steering wheel the en tire outfit Is grotesquely grotesque lf primitive and yet as the wagon approaches headon head on with the donkey hidden behind the fat negroes it has all the effect to lied observers of the queer automobile the best known professional demon in the country Is miss bliss vir ginia pope she also Is the highest priced perhaps that Is not saying a great deal nowadays because the wages have been decreasing since the business became more popular and less exclusive A few years ago miss pope could like most specialists corn com mand her own price and insist on a contract nowadays the men and w women 0 who mahe make exhibitions of them selves or others for advertising s sake get from 5 to 15 per week experts like miss pope however are inde pendent operators and will never per mit themselves to be merely hirelings on salaries miss pope makes an agreement to boom a certain article for that booming she Is paid first a stipulated price second her expenses jl J 7 ass pe ierne DIS IN WW YORK for ehe she travels all over the country and third a percentage of sales in every town in which she opens up business she also opens up an account tor for herself her latest assignment was to introduce a new kind of bird food she pioneered it and put it on the market all through the united states and canada she carried with her a collection of canaries all splendid singers gingers and not bashful about singing in public and the public were invited to believe that the canaries had be come sims Ree and what not of the canary talent by living on the brand of food advertised by them and by miss pope she gave to all pur chasers full instructions on the culta of the canary voice and waa was al ways ready and willing to answer questions one admiring wholesale druggist in new york says of miss pope she will take anything under the sun moon and stars and boom it into success and she has all america using the various kinds of pet pot animal and bird foods that she has from time to time brought to the notice of aa an intelligent and enthusiastic public A broadway window recently has been fairly besieged by spectator spectators 4 eager to see a young woman drenched by a shower bath which operates dl di 0 jt THE FW F W avalt erectly over her head over a handsome 00 frock or suit as they call calk it now she wears a coverall mackintosh she stands under a shower worse than any thunder plump that ever drenched broadway then she smilingly peels off the mackintosh and shows the observers that beneath the protecting cloak her garmers are as dry as a prohibition county or a meeting of the kirk urk session another woman in a window make males the astonished beholder believe she is s about to perform what the stag staga aik folk oik called the great undertaking act with great deliberation she unhooks unbuttons and removes her outer garments one by one and then applies somebody s mixture and cleana them this advertisement Is certainly in tho th nature ol 01 an anticlimax anti climax |
