Show 3 nr v 9 The Herald Journal Logan Utah Tuesday June 8 1989 -- Page 13 BLOOM COUNTY BY BERKE BREATHED Keep watchful eyes on those TVs By Robert Blanco Scrippo Howard News Service BY BILL WATTERSON CALVIN AND HOBBES Someday when you're watching TV your TV may be watching tack Nielsen Media Research the TV ratings company has joined with die David Samaff Research Center to develop a new ratings device that measures audiences by monitoring viewers' faces No buttons to push no diaries to keep you simply have to sit there and be counted The new system is at least three years away from implementation assuming it works and assuming the networks agree to go along with it It is designed to replace Nielsen’s current reliance on "people meters" which require people to keep diaries and punch buttons whenever they leave or enter a room The new device would contain a stored computer image of die face of each member of a Nielsen family The device would scan the toon compare die faces it sees with the faces in its memory and record who's watching the TV Unrecognized faces would be listed as visitors If it couldn’t see your face at all — say because your face is continually hidden behind a newspaper — it would assume you're not watching the TV and you wouldn't be counted The system would not film the people in the room or keep any record of their activity It would only record the names of die people watching And it could only be installed with die family's permission By James Jacoby NORTH OUT OF BOUNDS BY RECHIN MSS QS4 S WILDER Each year the International Bridge Press Association confers awards for days deemed to be the best of the year in their particular category At times the awards can be disputed but I think everyone would agree that Italian expert Primo Levi deserved the award for best defensive play (He was If the bidding seems East) unusual you should understand rethat North's sponse was forcing for one round To be fair imagine yourself as declarer in four spades Blot out die hands from your mind and follow the day West takes the king of clubs and plays a second club to East's ace East now returns the six of hearts You win die ace of hearts and lay down die ace of spades West AK7SI J19 EAST WEST J4 Tuitll IS T Qf J MSS A7SSS KQIS SOUTH AKS7S TAKJi Ql IS one-no-tru- Vulnerable: Neither Dealer South East-We- st BY EEK&MEEK Opening lead: HOWIE SCHNEIDER 4K With an estimated $25 billion riding on the ratings networks and advertisers want a more accurate system of measuring audiences one that does not require die people being counted to do the counting themselves The networks and advertisers know that people sometimes fib in diaries and grow tired of pushing buttons to tell those people meters when they’re leaving and entering a room Some question whether ratings accuracy is more important than viewer privacy They wonder about the intrusiveness of a machine keeping a list of who is in your home even if it doesn't keep track of what they're doing Robert Bianco is The Pittsburgh Press plays the four and East plays the queen What now? If you play a second high spade and u turns out that East had only the singleton queen of spades you will lore two spade tricks and be set And what if you lead a spade up to die 10? be If West is left with the will be aide to take oily one spade trick Of course you will lose an overtrick when East holds the Q-- J alone but leading up to the 10 is reasonable insurance to guarantee your contract And the game is rubber bridge for decent stakes So declarer played a low spade West won me doubleton jack of spades and played back a heart Prime Levi took the setting trick by raffing with the nine rtf Bravo! To us bridge spades players the performance equaled that of Caruso at La Scala 0 1069 Nowspopsr Enterprise Assn Dudley Moore subs Cotton Tree Inn’s Racing Weekend Special Package Cali (208)237-7650-! Great accommodations! PnmutiMl tun! 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HAPPY zee ‘nmim’mwiHB limrzv orm? fWtV&VBVVMeliMIL0 ml cwi£ pmeAfTfzvert mopz vim BY FRANK AND ERNEST BOBTHAVES TUESDAY IS 1X0 NIGHT AiStwntscsat Evolution sound G°Op fUT X THNe J'P gATHEP lepfp Aty opnoNf ' BUGS BUNNY opFN —r THAMES £- - MaJwwMMrari Open your eyes and see just how many subjects are covered m the new edton of the Consumer Information Catalog till tree ust tor the asking and so era nearly he of ie 200 federal pubfecatons desenbed inside Booklets on subjects hke and career ptannmg: eating right eserersmg and staying heawy housing and chrid care federal bene-t- l programs Just about everyttsng you would need to know Wfote today Wei send you the blest edriton at the 7snoo INDIANA JONES AND THE LAST CRUSADE rs-INahssos R PINK CADILLAC tra-tt- Consumer Information Catalog wtsch updated and pubbshed Quarterly tti be a great help youl 9 I — 0 CafAol Vsi'm! IS IT CHFPICULT HARD CJDER FICTION i 7:00-93-0 7:00-9:0- sse Just wnte- writing a NCNEL? ) RENEGADES m s ®BY WARNER BROS TJS-fSS- Consumer Information Contor Department TP Putblci Colorado 11009 CHILDRENS SUMMER FUN SERIES TICKETS ON SALE Jans M flJO-OJ- SQNOfrt TdWB WAS NO EV1R) Janf-llfJUS- S AtOwrtMHbeOasOmse UMavtosSMS s 1 a iMtuc semce wo me Consumer U S Gene--a Se-e- s puokcsiign Cwnw ar tre I awruiiUMm |